- IAB: FTC Could 'Play Scrooge' With New Privacy Regs
Online Media Daily, Wendy Davis - Friday, December 14, 2012
One day after dozens of organizations pressed the Federal Trade Commission f ...
- IAB Advises Publishers To Monitor Tags
Online Media Daily, Wendy Davis - Thursday, November 29, 2012
Tags on Web sites can provide marketing benefits but also pose priva ...
- Revenue Generator: Univision Expands Outbrain Alliance
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Giving Outbrain access to a larger swath of the U.S. Hispanic marke ...
- American Express Launches Amex Channel
MediaDailyNews, Wayne Friedman - Wednesday, November 21, 2012
American Express says it is launching the largest interactive TV campaign ev ...
- Ikea Catalogue Gets Interactive Makeover
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 21, 2012
Swedish furniture retailer Ikea has launched its first-ever interactive seasonal catalogue, ju ...
- SapientNitro Posts 11% Q3 Revenue Gain, Buys Second Story
Online Media Daily, Steve McClellan - Wednesday, November 7, 2012
Marketing services and consulting company Sapient reported a 10% revenue gain ...
- Very.co.uk Pilots Blippar In 'Fabulous'
Around the Net In OMD Europe, Nina Lentini - Sunday, October 28, 2012
The online retailer pilotted Blippar functionality in a four page fashion advertori ...
- ASICS Sounds Off For ING New York Marathon
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
The company, which has backed the marathon for 14 years, is partneri ...
- Ford Adopts 'La Linea' For C-MAX Launch
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
The new C-MAX campaign, which launched on Thursday, uses "La Linea" ...
- Report: Interactive Video Spots Grow Five-Fold in First Half of the Year
VidBlog, Daisy Whitney - Friday, October 5, 2012
Pre-rolls dominate online video, but other formats are gaining traction including interacti ...
- Vibrant Media Launches Mosaic Platform
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about i ...
- "World's Fastest Car Show" Back On eBay Mobile
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
eBay Motors and eBay Mobile has brought back "World's Fastest Car Show ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- Ogilvy, IBM Partner To Strengthen e-Commerce Ops
Online Media Daily, Steve McClellan - Thursday, September 6, 2012
WPP's Ogilvy & Mather has forged a new partnership with longtime ...
- CBS Interactive Taps nRelate For Content Discovery
Online Media Daily, Gavin O'Malley - Wednesday, September 5, 2012
CBS Interactive on Wednesday announced plans to employ nRelate's content discovery servi ...
- Ad Preferences Of Social And Mobile Users
Research Brief, Jack Loechner - Tuesday, August 28, 2012
Following on yesterday's Research Brief on connected TV ad preferences, a n ...
- Location Matters In Online Video Retail Ads
VidBlog, Daisy Whitney - Monday, August 20, 2012
Last week we talked about how online retailers can improve the vi ...
- Interactive Pre-Rolls Boost Time Spent by 49%
VidBlog, Daisy Whitney - Tuesday, July 31, 2012
If the Interactive Advertising Bureau has its way, then the majority ...
- Mobile Video Ad Impressions Triple At YuMe; Launches New Video Format
VidBlog, Daisy Whitney - Tuesday, July 24, 2012
As mobile video consumption skyrockets, the medium has become a hotbed f ...
- Report: Digital Shops Must Morph Into 'Value Mediators'
Online Media Daily, Steve McClellan - Wednesday, July 18, 2012
Just as the agency world has begun a new wave of consolidatio ...
- Verizon's Olympic App Integrates TV, Social Interaction
Online Media Daily, Laurie Sullivan - Wednesday, July 18, 2012
Verizon plans to release an Olympics TV app, dubbed the Verizon Olympi ...
- FCC: Bandwidth Relief Not In Sight
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Congress passed legislation to set aside a chunk of unlicensed spectrum f ...
- Match Campaigns With Best Days, Channels, Email and Social Consumer Patterns
Research Brief, Jack Loechner - Tuesday, July 17, 2012
According to Yesmail Interactive, many social media and email campaigns do n ...
- Dos Equis Rolls Out 'Most Interesting Academy'
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Dos Equis has rolled out its Most Interesting Academy, an interactive onli ...
- Petry Ad Works Debuts, Focus On Addressable, Interactive TV Ads
MediaDailyNews, Steve McClellan - Thursday, July 12, 2012
Ad sales rep firm Petry Media is teaming with Denver-based interactive advertisi ...
- 'Remodeled' Revamped As DirecTV Show
MediaDailyNews, Wayne Friedman - Friday, July 6, 2012
The short-lived CW reality show "Remodeled" is getting new life as ...
- Innovid Brings Interactivity To TubeMogul's Real-Time Video Buying Platform
Online Video Daily, Ross Fadner - Friday, July 6, 2012
Two trends in online video advertising, interactivity and real-time buying, converged ...
- TubeMogul-Innovid Pair-Up In Interactive Online Video: Could It Portend Mergers?
VidBlog, Daisy Whitney - Friday, July 6, 2012
Ah, can you smell it in the air? It's summer partnerships, whi ...
- Taco Bell Taps Digitas
Online Media Daily, Steve McClellan - Monday, July 2, 2012
Taco Bell has named Digitas its interactive agency. The account will ...