- IAB Opposes New Child Privacy Rules
Online Media Daily, Wendy Davis - Thursday, December 29, 2011
A proposal by the Federal Trade Commission to broaden privacy regulations ...
- Healthy Kids' Eating Habits Start at Home
Marketing: Health, Anne Marie Kelly - Friday, December 23, 2011
The apple doesn't fall far from the tree when it comes ...
- Food Firms Use Net To Reach Kids
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
The British Heart Foundation cited websites by Cadbury's and Nestle as exampl ...
- Marketing To Kids Proposal Gets Another Setback
Marketing Daily, Karlene Lukovitz - Friday, December 16, 2011
The food industry has lobbied heavily against the voluntary proposal, maintaining th ...
- PBS Kids: Ratings Rise Attracts New Sponsors
MediaDailyNews, Wayne Friedman - Thursday, December 15, 2011
The PBS Kids programming block says it has seen a strong ratin ...
- Ratings Fall, But Nickelodeon Keeps Advertisers Happy
MediaDailyNews, Wayne Friedman - Friday, December 9, 2011
Nickelodeon may have its problems with sudden declining ratings, but the go ...
- Kids Watching More TV
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
More preteen children are watching television this fall than last, according ...
- Half of 12-Year-Olds are on Facebook
The Social Graf, Erik Sass - Friday, November 25, 2011
Social networks like Facebook and MySpace are supposed to be limited ...
- Kids, Like Adults, Love Apple
Marketing Daily, Aaron Baar - Thursday, November 17, 2011
According to a survey conducted by Nielsen, Apple's iPad, iPod Touch a ...
- Burger King Repackages Meals To Win Over Kids
Marketing Daily, Karlene Lukovitz - Monday, November 7, 2011
Burger King is repositioning the marketing of its kids' meals rejuvenate sal ...
- A Little Irony With Your Toast And Coffee?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
If your sense of humor tends to the bitterly ironic, this colu ...
- Marketing Of Sugary Drinks To Kids, Teens Still Going Strong
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 1, 2011
The Rudd Center for Food Policy and Obesity at Yale University h ...
- Kids' Marketing Guidelines Advocates Fight Back
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
Advocates of the voluntary guidelines for marketing food proposed by a feder ...
- Chobani Champions Launches Platform, Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 3, 2011
Chobani Champions, billed as the first Greek yogurt made for kids, h ...
- Food Marketing Guidelines: Are Feds Backing Down?
Marketing Daily, Karlene Lukovitz - Friday, September 30, 2011
An Obama administration letter to House Energy and Commerce Chairman Fred Upt ...
- Elmo's Tambourine Rocks Toys R Us Hot List
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2011
Toys R Us has unfurled its holiday Hot List, which this ye ...
- Senate Committee Backs New Food Marketing Guidelines
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
The Senate Appropriations Committee has voted to support new guidelines on marketi ...
- FTC: Don't Track Kids Without Parents' Consent
Online Media Daily, Wendy Davis - Thursday, September 15, 2011
The Federal Trade Commission on Thursday proposed that companies be prohibited fr ...
- Opponents: Withdraw Kids' Food Marketing Guidelines
Marketing Daily, - Wednesday, September 14, 2011
Opponents of the voluntary guidelines for marketing food to children put forwa ...
- Disney Debuts Club Penguin App For iPhone
Online Media Daily, Mark Walsh - Wednesday, September 14, 2011
Disney has extended the Club Penguin site franchise into a penguin-populated virtu ...
- Zespri Kiwifruit Kids App Benefits Obesity Fight
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2011
Zespri International Limited has launched Kiwifruit for Kids, a Facebook app th ...
- Emergen-C Launches Extension For Kids
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The company is timing the launch with the beginning new school ye ...
- Danimals Offers Playground Makeovers
Marketing Daily, - Friday, August 26, 2011
The Dannon Company's kids' yogurt/smoothies brand, Danimals, has launched a "Rally f ...
- LEGOs, LEGOs, And More Damned LEGOs: Toy Brand Builds Deep Integration with Cartoon Network
VidBlog, Steve Smith - Monday, August 22, 2011
Any parent of small children knows the sinking feeling that comes wh ...
- Broken Thumbs Pays $50K To Settle COPPA Charges
Online Media Daily, Wendy Davis - Monday, August 15, 2011
The parent company of mobile app developer Broken Thumbs and majority own ...
- KidZui Launches Zui.com, Raises $2M
Online Media Daily, - Friday, August 12, 2011
KidZui, an Internet browser for kids, launched ZUI.com, a search and explorati ...
- Junk Food Still Bulk Of TV Ads Viewed By Kids
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
A new study says that while kids are seeing fewer sugary, fat ...
- Junk Food Ad Loophole: Product Placement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Companies that have pledged not to market unhealthy food and drinks direct ...
- McDonald's Mostly Lauded For Nutrition Changes
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
McDonald's' announcement of healthier Happy Meals and a commitment to achieving general ...
- No Kidding: People Buy Units For Child's Use
Marketing Daily, Aaron Baar - Tuesday, July 26, 2011
According to new research from the NPD Group, it seems many consum ...