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Results for 2011
IAB Opposes New Child Privacy Rules
Online Media Daily, Wendy Davis - Thursday, December 29, 2011
A proposal by the Federal Trade Commission to broaden privacy regulations by ...
Healthy Kids' Eating Habits Start at Home
Marketing: Health, Anne Marie Kelly - Friday, December 23, 2011
The apple doesn't fall far from the tree when it comes to ...
Food Firms Use Net To Reach Kids
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
The British Heart Foundation cited websites by Cadbury's and Nestle as examples ...
Marketing To Kids Proposal Gets Another Setback
Marketing Daily, Karlene Lukovitz - Friday, December 16, 2011
The food industry has lobbied heavily against the voluntary proposal, maintaining that ...
PBS Kids: Ratings Rise Attracts New Sponsors
MediaDailyNews, Wayne Friedman - Thursday, December 15, 2011
The PBS Kids programming block says it has seen a strong ratings ...
Ratings Fall, But Nickelodeon Keeps Advertisers Happy
MediaDailyNews, Wayne Friedman - Friday, December 9, 2011
Nickelodeon may have its problems with sudden declining ratings, but the good ...
Kids Watching More TV
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
More preteen children are watching television this fall than last, according to ...
Half of 12-Year-Olds are on Facebook
The Social Graf, Erik Sass - Friday, November 25, 2011
Social networks like Facebook and MySpace are supposed to be limited to ...
Kids, Like Adults, Love Apple
Marketing Daily, Aaron Baar - Thursday, November 17, 2011
According to a survey conducted by Nielsen, Apple's iPad, iPod Touch and ...
Burger King Repackages Meals To Win Over Kids
Marketing Daily, Karlene Lukovitz - Monday, November 7, 2011
Burger King is repositioning the marketing of its kids' meals rejuvenate sales ...
A Little Irony With Your Toast And Coffee?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
If your sense of humor tends to the bitterly ironic, this column ...
Marketing Of Sugary Drinks To Kids, Teens Still Going Strong
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 1, 2011
The Rudd Center for Food Policy and Obesity at Yale University has ...
Kids' Marketing Guidelines Advocates Fight Back
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
Advocates of the voluntary guidelines for marketing food proposed by a federal ...
Chobani Champions Launches Platform, Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 3, 2011
Chobani Champions, billed as the first Greek yogurt made for kids, has ...
Food Marketing Guidelines: Are Feds Backing Down?
Marketing Daily, Karlene Lukovitz - Friday, September 30, 2011
An Obama administration letter to House Energy and Commerce Chairman Fred Upton ...
Elmo's Tambourine Rocks Toys R Us Hot List
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2011
Toys R Us has unfurled its holiday Hot List, which this year ...
Senate Committee Backs New Food Marketing Guidelines
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
The Senate Appropriations Committee has voted to support new guidelines on marketing ...
FTC: Don't Track Kids Without Parents' Consent
Online Media Daily, Wendy Davis - Thursday, September 15, 2011
The Federal Trade Commission on Thursday proposed that companies be prohibited from ...
Opponents: Withdraw Kids' Food Marketing Guidelines
Marketing Daily, - Wednesday, September 14, 2011
Opponents of the voluntary guidelines for marketing food to children put forward ...
Disney Debuts Club Penguin App For iPhone
Online Media Daily, Mark Walsh - Wednesday, September 14, 2011
Disney has extended the Club Penguin site franchise into a penguin-populated virtual ...
Zespri Kiwifruit Kids App Benefits Obesity Fight
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2011
Zespri International Limited has launched Kiwifruit for Kids, a Facebook app that ...
Emergen-C Launches Extension For Kids
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The company is timing the launch with the beginning new school year ...
Danimals Offers Playground Makeovers
Marketing Daily, - Friday, August 26, 2011
The Dannon Company's kids' yogurt/smoothies brand, Danimals, has launched a "Rally for ...
LEGOs, LEGOs, And More Damned LEGOs: Toy Brand Builds Deep Integration with Cartoon Network
VidBlog, Steve Smith - Monday, August 22, 2011
Any parent of small children knows the sinking feeling that comes when ...
Broken Thumbs Pays $50K To Settle COPPA Charges
Online Media Daily, Wendy Davis - Monday, August 15, 2011
The parent company of mobile app developer Broken Thumbs and majority owner ...
KidZui Launches Zui.com, Raises $2M
Online Media Daily, - Friday, August 12, 2011
KidZui, an Internet browser for kids, launched ZUI.com, a search and exploration ...
Junk Food Still Bulk Of TV Ads Viewed By Kids
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
A new study says that while kids are seeing fewer sugary, fatty ...
Junk Food Ad Loophole: Product Placement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Companies that have pledged not to market unhealthy food and drinks directly ...
McDonald's Mostly Lauded For Nutrition Changes
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
McDonald's' announcement of healthier Happy Meals and a commitment to achieving generally ...
No Kidding: People Buy Units For Child's Use
Marketing Daily, Aaron Baar - Tuesday, July 26, 2011
According to new research from the NPD Group, it seems many consumer ...
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