- LAN Airlines, Lonely Planet Sign Agreement
Marketing Daily, - Saturday, November 13, 2010
The airline is licensing content from Lonely Planet to promote tourism ...
- Ford Bows Online Store For Licensed Merchandise
Marketing Daily, - Tuesday, November 2, 2010
Ford has launched a new online Web store for licensed merchandise. T ...
- Dow Taps Beanstalk for Licensed DIY Line
Marketing Daily, - Monday, October 25, 2010
Dow says it will distribute products through home improvement and hardware reta ...
- ABC Extends 'Charlie Brown' Specials For 5 Years
Around the Net In Media, Fern Siegel - Tuesday, August 17, 2010
ABC announced that it had extended its deal with Peanuts Worldwide LL ...
- At 68, Archie And Pals Step Out In The Merchandising World
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
So who's the Liz Claiborne gal, do you think? Veronica Lodge ...
- Study: Kids Think Cartoon Characters Make Food Taste Better
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
Arielle Levin Becker reports that there's nothing existential about the impact ...
- Jamba Selling Branded Apparel In Restaurants
Marketing Daily, - Monday, June 21, 2010
Created in partnership with licensee Headline Entertainment, the line includes 100% cott ...
- Honda To Sponsor NatGeo's 'Great Migrations' Series
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
Honda will activate its sponsorship at the corporate level under its "Pow ...
- Licensing Life Line: Celebs, Retailers Rejoice
Marketing Daily, Michael Stone - Monday, June 7, 2010
There are a few universal rules that need to be followed f ...
- Adidas To Create Apparel Based On Magazines
MediaDailyNews, Erik Sass - Friday, June 4, 2010
This week brought another innovative licensing agreement from a magazine publisher, wi ...
- WEtv, Wedding Central Launch License Program
MediaDailyNews, - Wednesday, June 2, 2010
WE tv and Wedding Central are kicking off a licensing program ...
- NBA Using Logos, Including Edible Ones, To Create Buzz
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
The National Basketball Association has signed licensing deals with companies to p ...
- Supreme Court Blanks The NFL, 9 to 0
Marketing Daily, Sarah Mahoney - Monday, May 24, 2010
"It's a very narrow ruling and doesn't impact the entire licensing business ...
- Fouling FIFA Will Get You A Red Card
Marketing: Sports, Barry Janoff - Tuesday, May 25, 2010
With the U.S. seeking to host the World Cup in either 20 ...
- MSLO 1Q Revs Stabilize, Jazzed By Hallmark Deal
MediaDailyNews, Erik Sass - Wednesday, April 28, 2010
Martha Stewart Living Omnimedia said its publishing division's revenues were basically fl ...
- Scripps To Sell United Media Licensing Biz
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
E.W. Scripps Co.is selling its United Media Licensing business to Iconix Bra ...
- TV Maker Launching Marvel Comics Line
Marketing Daily, - Monday, April 5, 2010
The televisions feature a likeness of the character on the bottom t ...
- Wal-Mart's 'Dragon' Marketing May Be The Way Of The Future
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
The DreamWorks animation studio and Wal-Mart have forged an unprecedented merchandising partnersh ...
- Jumptap Mulling Mobile Ad Patent Licensing Program
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Mobile ad network Jumptap has been awarded a patent by the Unit ...
- 'Mad Men' Leads Transformed Into Barbie Dolls
MediaDailyNews, Fern Siegel - Wednesday, March 10, 2010
Barbie dolls aren't just for girls. Many fans of "Mad Men" m ...
- New 'Pink Panther' Series Slinks Back To TV
MediaDailyNews, Fern Siegel - Thursday, March 4, 2010
The beloved Pink Panther is returning to TV after a hiatus ...
- Deals Expand Chrysler's Licensing Program
Marketing Daily, Karl Greenberg - Tuesday, February 2, 2010
Chrysler Group is rethinking its licensed-merchandise program and how it sells thin ...
- Kid Power: Discovery, Hasbro Unveil HUB
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
The new Discovery Communications-Hasbro kids cable network now has a name ...