- AEG Gives Sponsors Option To Buy Across Concerts
Around the Net In Media, Joan Voight - Thursday, January 29, 2009
AEG Live, producer of New Orleans Jazz Festival and other concerts, h ...
- New Web Sites for Online Retailers
Research Brief, Jack Loechner - Friday, January 30, 2009
According to Internet Retailer's recent monthly survey, retailers are creating interactive pa ...
- Facebook Unveils New Polling Ad
Online Media Daily, Mark Walsh - Tuesday, January 27, 2009
Rolling out the latest flavor of its "engagement ads," Facebook is testi ...
- Why CMOs Try Going Without TV
Around the Net In Media, Joan Voight - Tuesday, January 27, 2009
When brands cut down and or even eliminate their TV ad spendin ...
- Hearst Launches Fragrance Finder
Online Media Daily, - Tuesday, January 27, 2009
Hearst Magazines Digital Media, a unit of Hearst Magazines, on Monday announc ...
- Line Length Matters
Research Brief, Jack Loechner - Friday, January 23, 2009
According to a new study by Epsilon on the importance of t ...
- NHL Ices $10 Million In All-Star Sponsorships
MediaDailyNews, Karl Greenberg - Thursday, January 22, 2009
The National Hockey League says corporate sponsorship of the NHL All-Star Weeke ...
- Tremor Media Names Steele VP, Marketing
MediaDailyNews, - Tuesday, January 20, 2009
Tremor Media, a video advertising network has hired former digital media consulta ...
- US Airways' Social Media Index Soars
Online Media Daily, Nina Lentini - Monday, January 19, 2009
At its peak on Saturday, 215 people a minute were becoming fa ...
- Burger King Kills Whopper Sacrifice Campaign
Online Media Daily, - Thursday, January 15, 2009
Burger King has pulled its Whopper Sacrifice campaign from Facebook after t ...
- Expert: Big Brands Have Big Search Challenges
Online Media Daily, Laurie Sullivan - Friday, January 16, 2009
Large brands have unique challenges managing paid search advertising campaigns, according ...
- Burger King Kills Whopper Sacrifice Campaign
Online Media Daily, Mark Walsh - Thursday, January 15, 2009
Burger King has pulled its Whopper Sacrifice campaign from Facebook after t ...
- Hiccup For Whopper Sacrifice Campaign
Online Media Daily, Mark Walsh - Thursday, January 15, 2009
It looks like the Whopper Sacrifice promotion has hit a speed bum ...
- Startup To Promote Product Placements In Online Video
Online Media Daily, Mark Walsh - Thursday, January 15, 2009
Product placement ads have long been the province of Hollywood movies a ...
- Back To Basics For Marketers
Research Brief, Jack Loechner - Thursday, January 15, 2009
The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its seco ...
- Ad Execs To Spend More On Discovery, ESPN
Around the Net In Media, Joan Voight - Wednesday, January 14, 2009
Ad clients may be spending more marketing dollars on cable networks, su ...
- Vieira, Bartiromo To Help NBC Advertisers Reach Women
Around the Net In Media, Joan Voight - Monday, January 12, 2009
Maria Bartiromo, Meredith Vieira and 23 other female media leaders will fo ...
- Tech Marketers Target Savvy Boomers
MediaDailyNews, Laurie Sullivan - Monday, January 12, 2009
Boomers, 100 million strong in the U.S. control billions in disposable incom ...
- Ford Marketing Director Exits
MediaDailyNews, - Friday, January 9, 2009
Anne Belec, director-global marketing at Ford Motor Co., is leaving the comp ...
- Do I Hear An Echo?
Around the Net In Brand Marketing, Thom Forbes - Friday, January 9, 2009
Also while you're on Complex.com, check out the video on the "Welco ...
- Forty Years Ago, When Chuck Taylor Ruled The Schoolyard
Around the Net In Brand Marketing, Thom Forbes - Friday, January 9, 2009
While poking around the Complex.com site, I spotted a blog item abo ...
- Air Jordan 2009 Scores With A Defense-Oriented Shoe
Around the Net In Brand Marketing, Thom Forbes - Friday, January 9, 2009
Michael Jordan and designer Jason Mayden unveiled theAir Jordan 2009 yesterd ...
- BK Asks Facebookers To Sacrifice Friends For Whoppers
Around the Net In Online Marketing, Ross Fadner - Friday, January 9, 2009
It's a common problem to all avid Facebook users, says Adweek's Bri ...
- Radio Relevance: Katz Launches New Marketing Unit
MediaDailyNews, Erik Sass - Thursday, January 8, 2009
Katz Media Group is launching a new national marketing unit that wi ...
- Vitrue's New Tools Help Brands Integrate Social Media
Online Media Daily, Gavin O'Malley - Friday, January 9, 2009
Social media services provider Vitrue, Inc. has launched a suite of strateg ...
- Pre-Shop Customer Reviews Important to Online Customers
Research Brief, Jack Loechner - Friday, January 9, 2009
Nielsen Online, studying the holiday mindset of the U.S. online shopper, fou ...