- Microsoft's Plan To Improve Bing Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 31, 2012
Marketers know what it takes to increase traffic volume, but sometimes engin ...
- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- How To Determine A 'Good' CTR
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 26, 2012
Of course there's no easy answer, but Lisa Raehsler analyzes a common ...
- The Good And Bad Of Search Ad Rotations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 13, 2012
Kayla Kurtz looks back to the AdWords update in April to ve ...
- Why One Search Geek Still Loves Excel Pivot Tables
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 11, 2012
Sean Quadlin tells us about 10 reports that made him "fall ...
- Bing Commissioned Study On Google Shopping Suggests Consumers Will Overpay
SearchBlog, Laurie Sullivan - Thursday, December 6, 2012
The Google Shopping site could lead consumers to overpay this holiday seaso ...
- Couch's Christmas Bing List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 5, 2012
"Dear Bing Ads," Eric Couch writes in a letter to Bing ad ...
- Drawbridge Opens For Cross-Platform Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 28, 2012
Erin Bury talks with Eric Rosenblum, who left Google last summer to jo ...
- Paid-Search Ad Clicks Rose During U.S. Holiday Weekend, But Investments Paid Off
SearchBlog, Laurie Sullivan - Wednesday, November 28, 2012
Marin Software and Kenshoo released data Wednesday that reveals an increase ...
- U.K. Marketers Rocket Digital Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, November 26, 2012
U.K. marketers will increase spending by 14% to $8.8 billion for onli ...
- SMBs Increase Adoption Of Marketing Automation Tools
Online Media Daily, Laurie Sullivan - Wednesday, November 21, 2012
Small and medium-sized businesses (SMBs) have been slow to adopt process automati ...
- Optimizing Tips For Mobile Paid-Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 19, 2012
McKay Allen serves up tips on optimizing mobile paid-search ads, focusing on ...
- Cowabunga Dude: Riding Forrester's Bid Management Wave
SearchBlog, Laurie Sullivan - Monday, November 19, 2012
Conversions no longer happen from just one device. Several can contribute ...
- CPMs On Google's Display Network
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 15, 2012
After Google suggested launching a display campaigns with cost-per-thousand impression (CPM) biddin ...
- Search Firm BlueGlass Acquires Quaturo
SearchBlog, Laurie Sullivan - Thursday, November 15, 2012
Search marketing firm BlueGlass Interactive has acquired digital marketing agency Quaturo. L ...
- Google: Would Free Internet Access Increase Click-Through Rates, Conversions?
SearchBlog, Laurie Sullivan - Wednesday, November 14, 2012
Google has begun to connect homes in Kansas City, delivering Google route ...
- How To Determine Search Campaign Holiday Benchmarks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 13, 2012
Benchmarking campaigns can become one of the most important search tasks f ...
- Holiday Paid-Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 13, 2012
Chris Ward serves up six key areas that search marketers should thi ...
- Zenya Unveils Keyword Trend Tool
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 7, 2012
Zenya on Wednesday released The Zenya Agenda, a search tool to identi ...
- Analyzing Google's Search Results Page Changes
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 7, 2012
Larry Kim analyzes Google's possible motives for making changes to the sear ...
- The Campaign Goes AR: Should (Augmented) Reality Be Biddable?
MoBlog, Steve Smith - Monday, November 5, 2012
An artful use of AR to trigger Obama and Romney campaign interactio ...
- Obama, Romney: Fail To Exploit Online Media Opportunities
Online Media Daily, Laurie Sullivan - Friday, November 2, 2012
Barack Obama's and Mitt Romney's campaign teams spent more than $1 billi ...
- Tips On How SEO, Paid Search, Display Work Together
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 2, 2012
Larry Kim gives us five tips on analyzing $1 billion in AdWor ...
- Hurricane Sandy Impacts Online Marketing, Mobile Budgets
Online Media Daily, Laurie Sullivan - Thursday, November 1, 2012
Several days after Hurricane Sandy tore up the Atlantic Coast, some sear ...
- Scariest Search Marketing Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 31, 2012
Kamal Thakarsey takes a look at some of the scariest search marketi ...
- Google Pushes Into Cross-Channel Analytics
Online Media Daily, Laurie Sullivan - Tuesday, October 30, 2012
Google launched Universal Analytics Tuesday to help marketers sync and analyze da ...
- How To Determine A 'Good' Google Conversion Rate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2012
Google makes more than $100 million in search advertising, with 5.6 billi ...
- Paid Search Trends
Research Brief, Jack Loechner - Thursday, October 25, 2012
According to a new study by Kenshoo, "Global Search Advertising Trends," pa ...
- Halloween Trending Data Highlights Need To Optimize Content For Local, National
SearchBlog, Laurie Sullivan - Monday, October 22, 2012
It has become increasingly clear as Halloween and the holidays approach th ...
- Google Gives Virtual Look At Data Centers
Online Media Daily, Laurie Sullivan - Wednesday, October 17, 2012
The world got to take a virtual tour of Google's data cente ...