- The Summer Of 2013 At A Glance: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 30, 2013
Monday marks the unofficial end of summer, and even though the d ...
- OpenX Opens New Front In War On Bots: Puts Humans On The Line
Online Media Daily, Joe Mandese - Wednesday, August 28, 2013
In an effort to win the war on bots, online ad exchan ...
- Turn Launches In Tokyo, Taps Sato From Google Japan
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
Turn today announced the launch of its Japan operations as well ...
- DataXu Webinar With Guest Joanna O'Connell Set For September 11
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
DataXu today announced an online webinar which will feature Adrian Tompsett, DataXu ...
- AOP Chair Calls For Pubs To Embrace Private Ad Exchanges
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 27, 2013
John Barnes, chairman of the Association of Online Publishers (AOP), told T ...
- Hershey's New Account Comes With Inclusion In IPG Programmatic Model
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 27, 2013
MediaPost Agency Daily yesterday reported that Hershey's "has consolidated its global med ...
- Welch Joins SpotXchange, Both Bullish On European Market
RTBlog, Tyler Loechner - Tuesday, August 27, 2013
Digital video ad marketplace SpotXchange today announced that Nick Welch has be ...
- SpotXchange Announces Programmatic Video Summit For Premium Pubs
Real-Time Daily, Tyler Loechner - Monday, August 26, 2013
SpotXchange today announced that it will hold a programmatic video leadership summ ...
- Hochhauser Joins OpenX Board Of Directors
Real-Time Daily, Tyler Loechner - Monday, August 26, 2013
OpenX today announced the appointment of Howard Hochhauser to its board ...
- [x+1] Research: Only 3% Of Marketers Find 'Good ROI' In Mobile
Real-Time Daily, Tyler Loechner - Monday, August 26, 2013
Marketing technology company [x+1] is gearing up to release a research repo ...
- Real-Time With Nexage's CMO Victor Milligan On Mobile RTB
RTBlog, Tyler Loechner - Monday, August 26, 2013
Mobile and programmatic are two of the trendiest topics in the indust ...
- Yesterday's Nasdaq Glitch Provides Today's Quote Of The Day
Real-Time Daily, Tyler Loechner, Joe Mandese - Friday, August 23, 2013
Warwick Business School Assistant Professor of Finance, Arie Gozluklu, on yesterday's Nasd ...
- Web Publishers To Get Lucky?
Real-Time Daily, Brian Wieser - Friday, August 23, 2013
As the summer winds down, it would seem appropriate to reflect ...
- Real-Time With News Corp.'s Greg Clayman On The New Exchange
RTBlog, Tyler Loechner - Friday, August 23, 2013
I asked News Corp.'s Greg Clayman to explain the upside of t ...
- Interactive Video Ads Double Purchase Intent
Real-Time Daily, Tyler Loechner - Thursday, August 22, 2013
Viewers exposed to interactive video ads express double the intent to purcha ...
- NextMark, Adslot Team Supply And Demand Sides For New Programmatic Direct Channel
Real-Time Daily, Tyler Loechner - Thursday, August 22, 2013
NextMark and Adslot have today announced a partnership that will bring ...
- News Corp. Unveils Global Programmatic Exchange: Says 'Third Parties No Longer Invited To The Party'
Online Media Daily, Joe Mandese - Wednesday, August 21, 2013
News Corp. this morning unveiled plans to launch a "global programmatic advertisi ...
- Ad Nets Brace For Programmatic Shakeout, Will News Corp. Be First Of Many?
Real-Time Daily, Tyler Loechner - Wednesday, August 21, 2013
Ad networks are bracing for the loss of some of the mo ...
- Something's Lurking Behind The Quintuple-Digit Figures That Make Us Ooh And Ahh
RTBlog, Tyler Loechner - Wednesday, August 21, 2013
The appearance of numerous programmatic ad tech companies on the Inc. 500|50 ...
- Media Planners Turn To Programmatic To Recapture 'Glory Days'
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 20, 2013
IMedia Connection posted an article titled: "Why Every Planner Wants To ...
- Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
On the heels of last week's deal naming Adap.tv its primary automati ...
- Inc. 500 List Thick With Programmatic Ad Tech Companies
Real-Time Daily, Tyler Loechner - Tuesday, August 20, 2013
The 2013 Inc. 500|5000, an annual list of the fastest growing priva ...
- Maxus' Pattison: 'We'll Never Be Entirely Automated As An Industry'
Around the Net in Real-Time, Tyler Loechner - Monday, August 19, 2013
"Advertising at its heart has to appeal both rationally and emotionally. We' ...
- Rocket Fuel Files For $100 Million IP0, Discloses Impressive Growth, Losses Too
Online Media Daily, Joe Mandese - Monday, August 19, 2013
Programmatic media-buying technologies have begun to fuel Wall Street's public marketplace, a ...
- AOL Sets Date For Programmatic Upfront
Real-Time Daily, Tyler Loechner - Monday, August 19, 2013
AOL has sent out save the dates for the Programmatic Upfront even ...
- Kellogg Co. Names BrightRoll Digital Video Ad Platform Partner
Online Media Daily, Gavin O'Malley - Thursday, August 15, 2013
The Kellogg Company on Thursday named BrightRoll as its official digital vid ...
- Business Insider: AOL Purchased 'Tons Os Bogus Inventory' In Adap.tv Deal
Around the Net in Real-Time, Tyler Loechner - Thursday, August 15, 2013
When AOL purchased Adap.tv for $405 million, they didn't just invest ...
- Automotive Segments Rebound On Exchanges In July, Pets On Top
RTBlog, Tyler Loechner - Thursday, August 15, 2013
Personalized ad tech provider ChoiceStream has released their August Audience Cost Calend ...
- Don't Confuse RTB With Programmatic
Around the Net in Real-Time, Tyler Loechner - Wednesday, August 14, 2013
The digital ad industry needs to stop confusing real-time bidding (RTB) wi ...
- Millennial Media Buys Mobile Ad Rival Jumptap
Online Media Daily, Mark Walsh - Tuesday, August 13, 2013
Millennial Media on Tuesday agreed to acquire Jumptap in a merger ...