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Maxus' Pattison: 'We'll Never Be Entirely Automated As An Industry'
- The Guardian, Monday, August 19, 2013 12:29 PM
"Advertising at its heart has to appeal both rationally and emotionally. We'll never be entirely automated as an industry - because human's aren't," wrote Lindsay Pattison, CSO of Maxus Global and CEO of Maxus UK, in The Guardian. She does write that the human's role is "evolving," but also believes that the "human touch breathes life and context into campaigns in a way that exchanges alone can't achieve."
