- 'Premium' Programmatic's Three Roadblocks
Around the Net in Real-Time, Tyler Loechner - Monday, March 31, 2014
ClickZ has published an article listing three challenges "stand[ing] in the w ...
- Time Using First-Party Data For Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, March 31, 2014
Patrick Landi, executive director of programmatic sales at Time Inc., told Beet. ...
- GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
Media audience researcher GfK MRI has struck deals with three of t ...
- ANA/Forrester Find Only Half Of Marketers Using Programmatic
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Despite all the bells and whistles, programmatic buying still has plenty ...
- Programmatic Trends: Retail Down, Travel Up In Q1
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Digital-marketing tech company IgnitionOne has released its Q1 2014 digital marketing repor ...
- Microsoft Launches Pre-Roll Network
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
Microsoft Advertising has launched its own video advertising network. The service wi ...
- PubMatic's Goel: Programmatic Opportunities Will Only Grow
Around the Net in Real-Time, Tyler Loechner - Friday, March 28, 2014
Re/code has published an article written by Rajeev Goel, co-founder and C ...
- The Ins And Outs Of Buying Media Via RTB
Programmatic Insider, James Green - Monday, March 31, 2014
There are many ins and outs of buying media over RTB, whi ...
- VivaKi Bringing 'Native' To AOD Trading Desk
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabiliti ...
- Microsoft Launches Programmatic Video Ad Network In UK
Around the Net in Real-Time, Tyler Loechner - Thursday, March 27, 2014
Microsoft on Thursday launched the Microsoft Video Network, a programmatic video ...
- DataXu Encouraging Agencies To Build In-House Trading Desks
Real-Time Daily, Tyler Loechner - Thursday, March 27, 2014
DataXu, a demand-side platform (DSP), on Thursday announced a new interface mea ...
- CPXi Raises $30 Million, Promotes Hirsch To President
Real-Time Daily, Tyler Loechner - Thursday, March 27, 2014
CPXi, an ad tech company with a focus on applying programmatic technologi ...
- Microsoft Launches A Video Ad Network in Britain
Around the Net in Video, P.J. Bednarski - Thursday, March 27, 2014
Microsoft Video Network is launched in Britain. The new video advertising servi ...
- AOL To Mesh Ad Tech Stack Into 'One' Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born fr ...
- TubeMogul Files For $75 Million IPO
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
Programmatic video ad platform TubeMogul is the latest ad tech company ...
- Audience Targeting Changes TV Advertising
Real-Time Daily, Mike Welch - Thursday, March 27, 2014
The ability to target a specific audience on TV like you wou ...
- BrightRoll Hires New Managing Director For Europe Biz
Around the Net in Video, P.J. Bednarski - Wednesday, March 26, 2014
US programmatic video advertising platform, BrightRoll, has hired Andy Mitchell as managi ...
- Ebuzzing, Teads Merge, Headed For NASDAQ In 2015
Around the Net in Video, P.J. Bednarski - Wednesday, March 26, 2014
Ebuzzing, provider of technology-driven video advertising solutions and Teads, a video ...
- Turn Strikes First Mobile, Video 'Deal ID' Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
Turn on Wednesday announced upgrades to its marketing platform, including the additi ...
- Programmatic Market Must Earn Trust From Publishers, Marketers
Around the Net in Real-Time, Tyler Loechner - Monday, March 24, 2014
Chris Dobson, former BBC Worldwide VP and general manager of advertising, believ ...
- Telltale Signs of Incumbent-Biased Briefs
Mediapsssst, Richard Whitman - Monday, March 24, 2014
They're not uncommon and pretty easy to spot. One clue -- ...
- Coull Names Melisaratos Global Head Of Programmatic Ad Operations
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
Video ad network Coull has named Michelle Melisaratos global head of programmat ...
- European Ad Platform YD Names Triscari New CEO
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
European-based ad tech startup YD on Monday announced the appointment of Thom ...
- Turn Partners With European SSP StickyAds.tv For Video Inventory
Real-Time Daily, Tyler Loechner - Friday, March 21, 2014
Turn this week announced it has partnered with StickyAds.tv, a European vid ...
- Looking At Media Automation
Online Media Daily Europe, Andy Oakes - Friday, March 21, 2014
The event looked at all elements of convergence in the digital wor ...
- Casale Media Adds 5 Execs To New York Office
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Casale Media, a Toronto-based media marketplace, this week hired five new executiv ...
- Direct, Upfront and Guaranteed: Navigating the Inventory Landscape
Real-Time Daily, Joshua Koran - Friday, March 21, 2014
Both buyers and sellers are rapidly adopting marketing technology to enable programmat ...
- Lenovo Partners With Unified For Social Advertising
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Lenovo this week tapped Unified as its social-marketing platform of choice f ...
- Exchange Lab Opens Chicago Office, Taps Campo From MediaMath
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
The Exchange Lab, a programmatic marketplace, on Wednesday announced the opening ...
- Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced ...