- The Programmatic Addiction
Around the Net in Real-Time, Tyler Loechner - Friday, August 29, 2014
VentureBeat has posted an article calling programmatic ad buying "advertising's new addiction ...
- Programmatic, Not Automatic: Why Agencies Still Matter
Programmatic Insider, Lawrence Herman - Friday, August 29, 2014
Does automated ad buying mean cutting out all human interaction in t ...
- RadiumOne Names Darcy Commercial Director, APAC
Around the Net in Real-Time, Tyler Loechner - Thursday, August 28, 2014
Mumbrella has reported that programmatic ad company RadiumOne has hired Patrick Dar ...
- A Practical Definition Of Programmatic TV
Audience Buying Insider, Joel Melby - Friday, August 29, 2014
Programmatic TV advertising has become a hot topic over the past yea ...
- Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process
Real-Time Daily, Tyler Loechner - Thursday, August 28, 2014
Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ...
- 2014 Summer Roundup: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 29, 2014
Summer is crawling to its unofficial close -- Labor Day is Mond ...
- Google Demonstrates Project Wing For Drone-Based Delivery, But Where Does It Fit In The Coffer?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 29, 2014
Drone use is highly controversial in the United States, but that hasn ...
- It's Not TV, It's MHO
TV Watch, Joe Mandese - Friday, August 29, 2014
As far as industries go, the TV advertising business is one ...
- Agencies Could Eye Private Marketplaces In Next 12 To 18 Months
Around the Net in Real-Time, Tyler Loechner - Wednesday, August 27, 2014
Julian Zilberbrand, EVP of activation standards, insights and technology at ZenithOptimedia Grou ...
- Future Plc Launches 'Global Programmatic Exchange' With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Future plc., a London-based media corporation, has tapped Rubicon Project to laun ...
- Sojern Adds Wahi As VP, Product & Insights
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced t ...
- Real-Time With Live Nation's Finnegan, Levine On Entering Programmatic Marketplace
RTBlog, Tyler Loechner - Thursday, August 28, 2014
Live Nation, a live events promotion company, this week announced the appointme ...
- Brands Brace For Convergence Of 'Native' & Ad Tech
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 26, 2014
Advertising Age has posted an article that covers the convergence of programmat ...
- Millward Brown Acquires InsightExpress To Bolster Digital Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2014
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on med ...
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
The world's largest buyer of media, WPP Group, is repositioning itself ...
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Programmatic Insider, Skip Brand - Wednesday, August 27, 2014
Since the mid-2000s, Madison Ave has been compared to Wall Street. Th ...
- Mobile RTB Spend Up 69% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compar ...
- TubeMogul Reports $28.7M Rev In Q2, Points To Hands-On Advertisers As Catalyst
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financi ...
- Nice Advertising Taps TubeMogul, Building In-House Programmatic Ops
Around the Net in Real-Time, Tyler Loechner - Monday, August 25, 2014
Nice Advertising, a San Francisco-based agency, is "creating a programmatic buying outf ...
- Programmatic Is Ready To Deliver What Brand Marketers Want
Programmatic Insider, Richard Jalichandra - Monday, August 25, 2014
A recent op-ed asked the following question: After reading reports that "Proct ...
- Turn Boosts 'Programmatic TV' Offering With AdMore Partnership
Real-Time Daily, Tyler Loechner - Monday, August 25, 2014
Turn, a company with both a demand-side platform (DSP) and data manageme ...
- Live Nation Appoints Ex-Xaxis Director Finnegan As VP Programmatic, Product Innovation
Real-Time Daily, Tyler Loechner - Monday, August 25, 2014
Live Nation, a live event (i.e. concerts) promotion company, on Monday announc ...
- Video Programmatic Advertising: More Risky Than You Think?
Video Insider, Jen Sargent - Tuesday, August 26, 2014
Programmatic advertising has gotten a lot of press recently. Many companies ...
- Setting Proper KPIs In A Programmatic World
Around the Net in Real-Time, Tyler Loechner - Friday, August 22, 2014
Advertising Age has posted an article, written by Doug Miller, VP ...
- Programmatic Is Like A Self-Driving Car
Around the Net in Real-Time, Tyler Loechner - Friday, August 22, 2014
A new post from Marketing Land gives marketers a "primer on programmat ...
- How to Keep Your DSP Honest
Programmatic Insider, Charles Cantu - Monday, August 25, 2014
Using a demand-side platform is a great way to buy ad impressio ...
- Ozone Partners With AppNexus, Rolls Out Programmatic Ad Platform
Real-Time Daily, Tyler Loechner - Monday, August 25, 2014
Ozone Media, an ad tech company headquartered in India, on Monday announc ...
- Programmatic Infiltrates The C-Suite
Around the Net in Real-Time, Tyler Loechner - Thursday, August 21, 2014
Chief Programmatic Officer -- or CPO -- is a new addition ...
- TV Programmatic: A Horizontical Transmutation
Audience Buying Insider, Mitch Oscar - Friday, August 22, 2014
I remember that when I started in the media business, around t ...
- Tremor Taps Jha To Lead Publisher Partnerships, SSP Launch
Real-Time Daily, Tyler Loechner - Thursday, August 21, 2014
Video ad tech company Tremor Video on Thursday announced the appointment ...