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Programmatic Infiltrates The C-Suite
- Advertising Age, Thursday, August 21, 2014 1:13 PM
Chief Programmatic Officer -- or CPO -- is a new addition to the c-suite, writes Advertising Age, pointing to the New York Times, Washington Post, and Meredith all hiring chief programmatic execs in the past year.
The Advertising Age post spells out three “underlying skills” a CPO will need to be successful, including the ability to “master insights from Big Data.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.