Live Nation Appoints Ex-Xaxis Director Finnegan As VP Programmatic, Product Innovation

Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, a new position at the company. The appointment is effectively immediately.

Finnegan will create ad products for Live Nation’s various digital properties and live events, per a company representative, including ad products centered around Live Nation’s first-party consumer data.

Finnegan joins Live Nation from Xaxis, where he served as director of product development.

Tags: programmatic
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