Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, a new position at the company. The appointment is effectively immediately.
Finnegan will create ad products for Live Nation’s various digital properties and live events, per a company representative, including ad products centered around Live Nation’s first-party consumer data.
Finnegan joins Live Nation from Xaxis, where he served as director of product development.