- Banks Seek Reinvention Via Social Media
Marketing Daily, Tanya Gazdik - Wednesday, February 29, 2012
Some banks and other financial services firms are using social media ...
- 1 In 3 Parents Sees IPad As Educational Device
Marketing Daily, Aaron Baar - Tuesday, February 28, 2012
According to a survey of more than 2,000 consumers conducted by iYo ...
- Walmart Beats Target, Retains Slight Price Edge
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2012
In their ongoing tug-of-war for consumers' grocery carts, Walmart has again beat ...
- Get Smart! Survey Says...
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Smart USA, the super-diminutive car division of Daimler, AG and Harris Interacti ...
- Where Did They Hear That?
Research Brief, Jack Loechner - Wednesday, February 29, 2012
According to the Pew Research Center for the People & the Pres ...
- Forecaster Projects 2.7% 2012 U.S. Ad Growth
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
U.S. advertising spending will grow 2.7%, to $152.1 billion, this year, forecas ...
- Bank Customers Defect Due To Fees, Poor Service
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Fees are the main reason customers shop for a new primary ban ...
- Ecommerce To Hit $327B By 2016
Online Media Daily, Gavin O'Malley - Monday, February 27, 2012
By 2016, nearly 10% of consumer spending will be done online, accordi ...
- Magazine Circulation Suffered in 2011
Research Brief, Jack Loechner - Tuesday, February 28, 2012
According to The Audit Bureau of Circulation (ABC), reported by Media Buye ...
- Consumers Getting Fed Up With Digital Ads
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
A survey of 4,150 people in the UK and U.S. finds th ...
- Survey: Americans Want To Save Tax Refund
Marketing Daily, Sarah Mahoney - Friday, February 24, 2012
The survey, conducted for NRF by BIGinsight, reports that 66.2% expect ...
- And The Winner Is.. Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots
MediaDailyNews, Joe Mandese - Monday, February 27, 2012
If you're one of the billion-plus people who watched the Oscars la ...
- Face To Face With Ubiquity
Research Brief, Jack Loechner - Monday, February 27, 2012
According to a recent post by Experian Hitwise, by Margot Bonner, Analy ...
- Which Celebrity Spokespeople Do Ladies Love?
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
A new analysis from Women at NBCU's Brand Power Index reports th ...
- Industry Stands To Gain Via Social Media
Marketing Daily, Aaron Baar - Thursday, February 23, 2012
Nearly a quarter of social media users say they "always or almo ...
- IT Losing Its Grip
Research Brief, Jack Loechner - Friday, February 24, 2012
The Gartner Predicts 2012 special report highlights how the control of technolo ...
- Unfriending on the Increase
The Social Graf, Erik Sass - Friday, February 24, 2012
While Microsoft Word seems not to recognize it as a word, unfriendi ...
- Men, Women Favor Same On-Premises Vodka Brands
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
The #1 and #2 vodka brands - Grey Goose and Absolut, cit ...
- Women Have Strong Perception Of Axe
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
Women have had a better perception of Unilever's Axe brand than m ...
- Google Plus Gets Mixed Reviews
Research Brief, Jack Loechner - Thursday, February 23, 2012
According to Ask Your Target Market's (AYTM) latest survey, 38% of responden ...
- Survey: Organics Purchasing Picking Up Again
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
The number of Americans reporting that they purchase organics increased from 39. ...
- Affection Favors Southwest, Google, Dove
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
In the ephemeral world of brand affection, which isn't necessarily reflected ...
- Who Prefers Designer Clothes?
Marketing Daily, The Editor - Wednesday, February 22, 2012
Top 10 DMAs in which reside adults who agree with the statemen ...
- HearWatchSay: Listening To And Following Consumers
Metrics Insider, Sherrill Mane - Wednesday, February 22, 2012
As media and communication vehicles proliferate and old measurement constructs are render ...
- Email Newsletters Convert Best For B2B; Sales Emails For B2C
Research Brief, Jack Loechner - Wednesday, February 22, 2012
Results from an Econsultancy survey released in February, conducted in partnership wi ...
- CMOs Becoming 'Marketing CEO Super-Species'
Marketing Daily, Karlene Lukovitz - Saturday, February 18, 2012
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanni ...
- How Google+ Is Encircling Your Brand
Online Media Daily, Gavin O'Malley - Friday, February 17, 2012
Although no Facebook, Google+ is emerging as a great way for bran ...
- Visible Measures Gains Visibility: Gets Audited, Accredited By MRC
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
In what it claims is a first for a service of i ...
- CPG Tops Video Ad Spend
Research Brief, Jack Loechner - Tuesday, February 21, 2012
According to statistics from online ad server YuMe, the CPG (consumer packag ...
- Newspaper Websites Strong, Attracting Upscale Readers
Research Brief, Jack Loechner - Monday, February 20, 2012
According to the Newspaper Association of America, based on data provided ...