- Next Big Thing? Big Y Launches $20 Loyalty Card
Marketing Daily, Sarah Mahoney - Thursday, March 31, 2011
"It's certainly a bold move," Ted Zittell, a Toronto-based consultant for McMilla ...
- New Balance Signs All-Star Kevin Yooooou-kilis
Marketing Daily, - Thursday, March 31, 2011
New Balance says it has signed Kevin Youkilis, the Boston Red S ...
- CVS Marketing Chief Gets Bigger Role
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
CVS Caremark Corp. has promoted CMO Helena Foulkes to chief healthcare strate ...
- Tim Tebow Touts Brand In First Jockey TV Spot
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Jockey International has launched its first TV spot with Denver Broncos ...
- Target Offers $50K Makeover In Earth Month Promo
Marketing Daily, - Wednesday, March 30, 2011
Target, in a promotion tied to Earth Month, is wooing consumers wi ...
- Walmart, Target, Home Depot Top U.S. Brands
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2011
Walmart retains its position as the most valuable retail brand for t ...
- Nanny Caddy Kiosks At N.Y., S.F. Museums, Zoos
Marketing Daily, - Wednesday, March 30, 2011
Parents hitting New York's Bronx Zoo and Brooklyn Children's Museum, and S ...
- Infiniti Luxury Sales Heading South, Literally
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
Nissan Motor's Infiniti luxury brand is heading way south. The company wi ...
- Sports Authority Sponsors Major League Lacrosse
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
The Sports Authority has signed to be category exclusive sponsor of Maj ...
- Target May Build Store At Site Of Infamous Housing Project
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
Target is in talks with the Chicago Housing Authority to build ...
- Whole Foods To Serve Craft Beers, Wine In Stores
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
Whole Foods will open beer tables serving both beer and wine ...
- Will Consumers Search And Shop From Google SERPs?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 29, 2011
Cathy Halligan takes us back to 2002, the year Google made ...
- Stratacache, SapientNitro Partner for DO, Customer Engagement
MediaDailyNews, Erik Sass - Monday, March 28, 2011
Two companies -- digital OOH firm Stratacache and marketing-services firm SapientNitro ...
- eBay To Buy GSI Commerce For $2.4B
Online Media Daily, Gavin O'Malley - Monday, March 28, 2011
Moving further into marketing services and experimental ecommerce, eBay on Monday sa ...
- Abercrombie And Fitch Markets Padded Swimsuits For Kids
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 28, 2011
A&F has drawn flack for marketing padded swimsuits to girls who aren ...
- Puma Gets New CEO
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 28, 2011
Franz Koch, Puma AG's head of strategy, will be the new C ...
- Study: Americans Hate Faux Green Marketers
Marketing Daily, Sarah Mahoney - Friday, March 25, 2011
Cone, a Boston-based cause-related marketing firm, says there is also a growi ...
- Amber Heard New Face Of Guess
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 25, 2011
Anthracite-haired Amber Heard, who acted in "Pineapple Express," is the new walki ...
- Target, Best Buy Gear Up For Nintendo 3DS Launch
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2011
With the much-ballyhooed launch of the Nintendo 3DS just days away, Be ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- L.L. Bean Switches To Free Shipping Forever
Marketing Daily, - Thursday, March 24, 2011
L.L. Bean says that after several months of testing, it's decided ...
- Weak TV Demand Is Hurting Best Buy
Around the Net In Brand Marketing, Nina Lentini - Thursday, March 24, 2011
For the third straight quarter, Best Buy is expected to post declin ...
- Levi's Takes Watery Mission To Facebook
Marketing Daily, Sarah Mahoney - Wednesday, March 23, 2011
To celebrate this week's World Water Day, it's partnered with Water.org ...
- To Facebook Or Not To Facebook, That Is The Question
Marketing Daily, Karl Greenberg - Wednesday, March 23, 2011
Social commerce is a symbiotic activity between platforms like Facebook and Twitt ...
- Walmart Pledges $5 Million To Meals On Wheels
Marketing Daily, - Wednesday, March 23, 2011
In an effort to fight hunger among senior citizens, the Walmart Foundati ...
- Lady Gaga Dropped Target; Jennifer Hudson Picks It Up
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Lady Gaga decided not to allow Target Corp. to sell a versi ...
- Survey: Small-Business Owners Eye Rosier Days
Marketing Daily, Sarah Mahoney - Monday, March 21, 2011
More than half of the small- and mid-sized businesses Office Depot surve ...
- Tiffany Sales Up; Predicts Strong Year Ahead
Marketing Daily, - Monday, March 21, 2011
Tiffany & Co. says its worldwide sales grew by 12% in t ...
- Adidas Signs Top NFL Prospects
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Adidas, which is launching its largest-ever campaign, has signed deals with N ...
- Sears Goes Blade To Blade Against Riding Mower Rivals
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Sears is telling consumers to go to its stores rather than Ho ...