New Balance says it has signed Kevin Youkilis, the Boston Red Sox all-star third baseman, to a multi-year contract. Youkilis will sport the New Balance brand footwear both on and off the field, and
the Boston-based athletic shoe company will also partner with the athlete's "Youk's Kids" charity, and its newly launched "Athletes for Heroes" program, which provides financial support for children
who have lost a parent or have a parent who has been severely injured serving our country.
