- NFL Legend Emmitt Smith Is Lincoln Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
The Super Bowl advertisement itself will also be a first: it's ...
- Macy's Won't Be Thumped By 'Dump Trump'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 14, 2012
Donald Trump, who has been known to treat facts as if th ...
- Martha Stewart Pitches Toyota Avalon
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
Martha Stewart is pitching Toyota's Avalon full-sized sedan under "Martha Stewart's Americ ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Nissan Hits NYC Streets For ING Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Nissan is a major sponsor of the ING New York City Maratho ...
- TaxSlayer.com Backs Dale Earnhardt Jr. In NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Evans, GA-based TaxSlayer.com has renewed its partnership with the Dale Earnhardt Jr.-own ...
- Ball Park Taps NFL Greats For Promo
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Hillshire's hot dog and burger brand Ball Park has tapped NFL grea ...
- Joe Montana Relaxes In Skecher Spokesman Role
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
The former NFL quarterback will star in his second commercial for t ...
- Chrysler Bespoke Evokes Varvatos
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
Chrysler brings fashion to the Chrysler 300 sedan with a limited-edition versi ...
- Neil Armstrong, Ultimate First Mover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
Ira Kalb, professor of marketing at USC, and head of Kalb &am ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- Cute Dog Named Boo Signs With Virgin
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 21, 2012
Boo, a 6-year-old Pomeranian dog with Hallmark Card cuteness, is now offici ...
- Eli Manning Backs BankPlus
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
A new ad campaign plays with the idea of NFL star E ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Gardner Becomes Wisk's 'Sweat Ambassador'
Marketing Daily, Aaron Baar - Thursday, August 2, 2012
Sun Brands' Wisk Deep Clean has partnered with former Olympic gold a ...
- Ford Lands Ryan Seacrest For Fusion Campaign
Raw, Karl Greenberg - Tuesday, June 26, 2012
Ford, which by now could publish a playbook on social-media launch campaig ...
- Adidas Launches Feather 2
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Adidas is launching a 6.7-ounce adizero Feather 2 shoe. Like the just-launch ...
- Duracell Signs Deal With NFL
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
Procter & Gamble's Duracell has signed a multi-year sponsorship with the Nation ...
- Honda Grabs Super Mario For Indy Push
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
Unless you're into motorcycles or auto racing, you might not think ...
- Walmart Rolls With NASCAR In S.C.
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
Walmart will have a big presence at the NASCAR All-Star race ...
- Ad Council Launches 'Stop The Texts'
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
The National Highway Traffic Safety Administration (NHTSA) and the National Ad Counc ...
- Jeep Launches Partnership With USA Basketball
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
Chrysler's Jeep brand has signed to be official vehicle of USA Basketbal ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Comedian Jason Jones Endorses Edge Shave Gel
Marketing Daily, Tanya Gazdik - Friday, March 30, 2012
Edge shave gel is enlisting comedian Jason Jones as the new fa ...
- Spalding Taps Fredette, Chalmers And Singleton
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Sports equipment giant Spalding has brought in Sacramento Kings' rookie Jimmer Fredett ...
- Mission Athletecare Hires Dwight Howard
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Athletic gear maker Mission Athletecare has tapped seven-time NBA All Star, Dwig ...
- Which Celebrity Spokespeople Do Ladies Love?
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
A new analysis from Women at NBCU's Brand Power Index reports th ...
- Survey Says...Most Marketable NFL Players
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
Packers QB Aaron Rodgers is the most marketable player in the NF ...
- Russell Athletic Signs Pro Golfers
Marketing Daily, Karl Greenberg - Friday, January 27, 2012
Russell Athletic Brands, LLC, based in Bowling Green, KY has tapped golfe ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...