- Non-Sponsors Dominate Olympics Marketing
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2016
The lack of activity from sponsors thus far is not surprising, Origa ...
- Credit One Bank Matches Donations From NASCAR Fans For Vets
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2016
NASCAR fans can show support for veterans on this Fourth of Ju ...
- Is Social Key To Innovating Sports Digital Advertising Experience?
Publishing Insider, Rich Routman - Thursday, June 30, 2016
Advertisers and sponsors clamor to be involved with sports, given the uniq ...
- Samsung Electronics Australia Creates brainBAND Project
Out to Launch, Amy Corr - Wednesday, June 29, 2016
Samsung Electronics Australia and Leo Burnett Sydney created the brainBAND Project, ...
- Fox Sports Close To Local Streaming Deal With NHL
Around the Net in Video, P.J. Bednarski - Tuesday, June 28, 2016
No contracts have been signed yet, but the two sides have agre ...
- Sports Illustrated Play To Launch New Platform
Publishers Daily, Sara Guaglione - Thursday, June 23, 2016
The full-service technology aims to help youth sports administrators and coaches mana ...
- State Farm, Foot Locker, Tissot Link To NBA Draft
Marketing Daily, Tanya Gazdik - Wednesday, June 22, 2016
With the NBA Finals barely in the rear-view mirror, a slew ...
- Nielsen Acquires Repucom, Expands Sports Analytics
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Nielsen has acquired sports measurement company Repucom. Nielsen says the purchase expan ...
- Starwood Hotels Celebrates Canada Day, Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Starwood Hotels & Resorts is celebrating Canada Day early with a summer-lo ...
- Toyota Enters Vintage Corolla In 'Great Race'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Toyota is celebrating the 50th anniverary of the Toyota Corolla by enteri ...
- IOC Stands By McDonald's and Coke As Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, June 21, 2016
The chief marketing officer for the International Olympics Committee (IOC) has sa ...
- Visa Kicks Off Olympics Effort
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Visa is calling it the "most ambitious integrated global Olympic Games campai ...
- Nike Basks In Cleveland's Shining Star
Marketing Daily, Sarah Mahoney - Monday, June 20, 2016
"There will not be a big reaction to footwear sales in t ...
- NEW! A Cavs Championship Was 'Worth The Wait' To Cleveland Fans
Out to Launch, Amy Corr - Monday, June 20, 2016
I'm not a basketball follower, but how can you not be hap ...
- ABC's High-Rated NBA Finals Scores Nearly $280M In National Ads
Television News Daily, Wayne Friedman - Monday, June 20, 2016
The entire Cleveland Cavaliers-Golden State Warriors series pulled in $279.3 million ...
- Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ra ...
- Wimbledon Drops Hint Games May One Day Be Beamed Via Social Sites
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
Wimbledon has a "never say never" approach to airing whole matches fr ...
- England's Euro 2016 Victory Over Wales Sets A New Streaming Record
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
England's 2-1 Euro 2016 win over Wales was watched live on t ...
- Sports Illustrated Launches 'Tech & Media' Vertical
Publishers Daily, Sara Guaglione - Thursday, June 16, 2016
Sports Illustrated has launched a new vertical dedicated to the intersection ...
- NEW! Gatorade To Athletes: Never Lose The Love
Out to Launch, Amy Corr - Wednesday, June 15, 2016
The best athletes never lose the love of the game, which serv ...
- Esurance Partners With Minor League Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
Esurance is adding to its baseball-related marketing, signing a multi-year partnership wi ...
- Audi Hosts Online Forza MotorSport Endurance Race
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
The worlds of endurance racing and video gaming will come together th ...
- Under Armour Gives Away Products To Athletes With Best #RuleYourself Story
Out to Launch, Amy Corr - Wednesday, June 15, 2016
Under Armour has been gifting gear and accessories to its athletic ...
- ESPN Gets The Juice -- And Ratings -- With O.J.
TV Everywhere, J. Max Robins - Wednesday, June 15, 2016
ESPN has been rightly praised for its ambitious five-part documentary, "O.J. Simpso ...
- Stella Artois Campaign Uses Emotion In Wimbledon Campaign
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Stella Artois is launching its "360-degree" Wimbledon campaign today in a b ...
- Lexus Plans U.S. Open Activities
Marketing Daily, Tanya Gazdik - Monday, June 13, 2016
"We know how passionate our customers are about golf and feel th ...
- Nike Launches Ronaldo EURO 2016 Ad
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
Nike has revealed its Euro 2016 ad, which sees Cristiano Ronaldo experien ...
- 'Without A Doubt' It's Not Easy Being An NBA Hopeful
MAD, Steve McClellan - Wednesday, June 8, 2016
A new documentary from Spalding, produced in partnership with SLAM, will explo ...
- Zoom Zoom: Sunoco Introduces The (Racing) Sounds Of Summer
MAD, Larissa Faw - Wednesday, June 8, 2016
The next chapter in the brand's Essence of Racing campaign, developed wi ...
- TD Ameritrade Aids Olympic Hopefuls
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2016
TD Ameritrade is the only official U.S. sponsor to match U.S. Olympia ...