- Broadcasters' C3 Ratings Sink 5% In Total Day Viewing
Television News Daily, Wayne Friedman - Wednesday, June 8, 2016
Total day commercial TV ratings for the broadcast networks continued to sh ...
- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubic ...
- NFL UK Appoints New Commercial Partnerships VP
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
NFL UK has appointed Melissa Brown as vice president of commercial partnershi ...
- Fox, Univision, Soccer And Twitter On The Same Team
Around the Net in Video, P.J. Bednarski - Tuesday, June 7, 2016
Fox and Univision are both delivering short highlight clips to Twitter fr ...
- Jeep Teams With USA Basketball's Paul George
Marketing Daily, Tanya Gazdik - Monday, June 6, 2016
Chrysler Fiat's Jeep division is kicking off its third annual Summer ...
- Danica Patrick Stars In Life Insurance Effort
Marketing Daily, Tanya Gazdik - Monday, June 6, 2016
Race car driver Danica Patrick is sharing her personal story to encoura ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- NBA Playoffs Keep TNT, ESPN In Top Position
Television News Daily, Wayne Friedman - Saturday, June 4, 2016
TNT averaged 2.8 million prime-time viewers, with ESPN next at 2.1 millio ...
- State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 3, 2016
State Farm this past season moved past Anheuser-Busch as the most acti ...
- 'The Players Tribune' Teams With Tyson Foods For Content Partnership
Publishers Daily, Sara Guaglione - Thursday, June 2, 2016
The Players' Tribune announced a new integrated content partnership with Tyson Food ...
- How WWE Can Effectively Split Brands
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 1, 2016
This is not the first time that the WWE has attempted ...