- Forget CMOs -- Digital's Super Bowl Budgets Are Held By The CFO
Programmatic Insider, Will Doherty - Thursday, February 20, 2014
Everyone in digital wants a nice piece of Super Bowl budget, b ...
- YouTube Viewers Name 'Puppy Love' 2014 Ad Blitz Winner
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 17, 2014
Budweiser won the hearts of millions who voted "Puppy Love" as t ...
- Super Bowl Ads Get Varying Results In Reach
Marketing Daily, Karl Greenberg - Friday, February 14, 2014
Some, like Hyundai, had huge spikes on two occasions with their lead- ...
- Coca-Cola's Controversial Super Bowl Ad Connects With Online Latinos
Engage:Hispanics, Lee Vann - Thursday, February 13, 2014
Overlooked in the media firestorm is the connection the multi-cultural theme h ...
- The Super Bowl Conundrum Of Tying TV Ads To The Web
SearchBlog, Laurie Sullivan - Thursday, February 13, 2014
Type in a URL or click on a link that takes y ...
- Budweiser Won The Social Super Bowl
The Social Graf, Erik Sass - Thursday, February 13, 2014
This year the only real contest at the Super Bowl was betwe ...
- Lessons Learned From Super Bowl Advertising
Engage:Moms, Patti Minglin - Wednesday, February 12, 2014
Yes, the Super Bowl has come and gone and, according to ma ...
- Why Were The Super Bowl's Second-Half Ratings So High?
Online Spin, Max Kalehoff - Tuesday, February 11, 2014
According to Nielsen, some "drop off" in ad memorability is expected betwe ...
- The Mobile Bowl...Or, The Last Super Bowl Post I Am Writing...No, Really This Time
MoBlog, Steve Smith - Monday, February 10, 2014
It was not wishful thinking on our part. Mobile really was ...
- Bud Wins Boston.Com's Readers' Choice 'Brand Bowl' Award
Bay State Blog, Val Brickates Kennedy - Friday, February 7, 2014
Boston viewers are still infatuated with Bud's "Puppy Love" Super Bowl a ...
- Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
RTBlog, Tyler Loechner - Friday, February 7, 2014
To get people prepped for "tax season" -- or maybe to he ...
- Ha! The Four Funniest Super Bowl Ads
MAD, Steve McClellan - Wednesday, February 5, 2014
A just-out analysis from Omnicom's Annalect reports that four ads tied f ...
- Honda's Accavitti Explains Bruce Willis, Hugs, Safety
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
Mike Accavitti, SVP of automotive operations at the Torrance, Calif.-based American Hond ...
- Correction: Super Bowl Viewership Hits 105 Index
MediaDailyNews, Wayne Friedman - Wednesday, February 5, 2014
In the story, "Super Bowl Viewership Hits 105M, NFL, Kia Among Most-Watch ...
- Why TV Dollars Won't Go Online -- In 10 Words
Online Spin, Joe Marchese - Thursday, February 6, 2014
TV "impressions" are 100% of the screen for 30 seconds. I promis ...
- Kontera: Skittles, SodaStream, Budweiser Are Super Bowl Winners
MAD, Larissa Faw - Tuesday, February 4, 2014
The analytics shop found ads that strongly resonate took an integrated approac ...
- Everything Old Is New Again In This Year's Super Bowl Ads
MAD, Amy Corr - Tuesday, February 4, 2014
No one brand really stood out in my mind this year. ...
- Super Bowl Ads Heavy On Humor, Still Light On User Engagement
Marketing Daily, Joe Gillespie - Wednesday, February 5, 2014
While there was marked growth in mobile audience engagement, we expected ...
- Super Bowl Viewership Hits 105M, NFL, Kia Among Most-Watched Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 4, 2014
Super Bowl viewership climbed steadily to around the 105 million level ...
- NEW! Doritos Crashes The Actual Super Bowl With Human Doritos Stunt
Out to Launch, Amy Corr - Tuesday, February 4, 2014
Heated bus shelters. William Shatner is one protective dad. Let's launch! ...
- Why Big Live Events Like Super Bowl Are Bound To Grow Ratings
Around the Net In Media, Phyllis Fine - Tuesday, February 4, 2014
"At a time of atomization in which we all end up do ...
- Good Feelings Are Not Enough
Marketing Daily, Joel Weinberger - Tuesday, February 4, 2014
Typically, Super Bowl ads are evaluated by the reactions of critics, ...
- Doritos Announces 'Crash The Super Bowl' Winner
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
The winning 30-second spot -- showing a young boy tricking a neighb ...
- Luxury Cars Get Big Interest In Big Game
Marketing Daily, Karl Greenberg - Monday, February 3, 2014
Did automakers get their money's worth? On the surface, you'd probably sa ...
- Esurance Uses Bowl To Launch Twitter Sweeps
Marketing Daily, Tanya Gazdik - Monday, February 3, 2014
Forget the debate over which quarter of the Super Bowl is t ...
- Water Cooler Effect Cools Off: Super Bowl 'Sharing' Begins To Slow
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Among all the improving advertising-related statistics of the Super Bowl, one m ...
- Budweiser, GoDaddy, Doritos Score Best As Super Bowl Ads
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Although the game was a blowout, marketers may have still gotten the ...
- Despite Lopsided Game, Super Bowl Breaks Most-Watched TV Record
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
A Super Bowl blowout did nothing to dissuade TV viewers from givi ...
- We Crown Anomaly Top Super Bowl Ad Agency
Mediapsssst, Richard Whitman - Monday, February 3, 2014
The shop delivered great work on A-B's "Puppy Love" and "Hero's Welcom ...
- Shazam Gets 700k Super Bowl Listens, But What Is The Second Screen's Second Act?
Mobile Insider, Steve Smith - Tuesday, February 4, 2014
Second-screen apps appear to be in a period of retrenchment. After ...