- UK Start-Up Used By Universal Music Group For Native Product Placements
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Universal Music Group will allow brands such as Coca-Cola and LG ...
- First Global Brand Campaign Launches 'Meet Me At Starbucks'
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Starbucks is launching its first global brand campaign to highlight the go ...
- Amazon Named Number One For Personalisation By Four In Five UK Shoppers
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Four out of five (82 percent) UK consumers said that no compa ...
- Ryder Cup Achieves Record Level Of Social Following - BMW Dominates Sponsor Mentions
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Golf's prestigious Ryder Cup saw its highest online traffic ever, receiving 162,0 ...
- Osborne Vows To Tackle Google On Tax
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Chancellor of the Exchequer George Osborne has reportedly announced that the governme ...
- Bauer Takes Magic National
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
From January 2015, Magic will broadcast nationally from London on the nation ...
- Most CMOs Do Not Know They Are Using Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Only a third of marketers are aware that their digital advertising activi ...
- Ryder Cup Figures Suggest It's Time To Forget Social Mentions And Focus On Brand Association
London Blog, Sean Hargrave - Tuesday, September 30, 2014
The USA and Europe teams had 5m Twitter fans between them, y ...
- Facebook Claims Atlas Will Solve 'Cross Device Problem'
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Facebook is claiming it has solved the "cross device problem" for markete ...
- Comparethemarket Says Facebook Premium Video Ad Campaign Successful
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Facebook's first UK Premium Video advertiser Comparethemarket.com has said it is prepar ...
- John Lewis Invests GBP100k In Beacon Technology Start-Up
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
John Lewis has chosen "micro-location" mobile start-up Localz as the winner ...
- KitKat #bendgate Tweet Beats Oreo's 'Dunk In The Dark' Record Holder
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
KitKat's jibe at Apple's iPhone 6 bendiness issues has overtaken the populari ...
- Twitch 'Legitimised' By Amazon Purchase
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Amazon's $970m (GBP585m) purchase of Twitch 'legitimised" the site in the ey ...
- Camelot To Launch 3D Augmented Reality 'Christmas Cash' Scratchcards
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
National Lottery operator Camelot has partnered with augmented reality start-up Blippar ...
- Coca-Cola Launches Wearable Fitness Tracker And Dance Game
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Coca-Cola has unveiled a mobile game Just Dance Now and released ...
- Retailer Funds Startup for Beacons
Around the Net in mCommerce, Chuck Martin - Monday, September 29, 2014
The retailer has awarded £100,000 to mobile technology start-up Localz to bri ...
- Beacons To Solve 'Click And Collect' Hassle - Just Add Mobile Payment And You'll Be Really Talking
London Blog, Sean Hargrave - Monday, September 29, 2014
It's a great time for beacon technology as John Lewis pumps GBP10 ...
- This Ad Agency Is Proud To Be Known As A Bunch Of Wingnuts
Mediapsssst, Richard Whitman - Sunday, September 28, 2014
You've gotta love an agency that has the chutzpah to call itse ...
- Creative Brands Generate Better Sales, Forrester Reveals
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
Companies that extend marketing to the wider business and invest in n ...
- EU To Approve Facebook's Whatsapp Purchase
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
Facebook will receive unconditional EU approval for its $19 billion (12 billi ...
- MailOnline Pitches Native At GBP65k for 450k Views
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
US Head of Operations John Steinberg is, according to the Financial Time ...
- Grant's Whisky Shifts Focus To Millennials Through Social
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
William Grant & Sons is scrapping the product-driven, provenance marketing behind i ...
- TfL Launches #homesafeselfie Campaign
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
Transport for London (TfL) has created a hard-hitting campaign to warn ...
- Wearables, iBeacons And Internet Of Things - Make Or Break For The CMO And CIO?
London Blog, Sean Hargrave - Friday, September 26, 2014
Marketers want to get intimate and build a one-on-one relationship with custome ...
- From Russia With Love
MAD London, Andy Oakes - Friday, September 26, 2014
Russia represents a massive untapped market for many online brands, but applyi ...
- Bloggers Balance Work With 10 Hours Writing Per Week - 9 in 10 Host Sponsored Content
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Over half of bloggers spend over 10 hours a week creating conte ...
- ZenithOptimedia Retains Molson Coors Account
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
ZenithOptimedia has retained the GBP15m UK media planning and buying business f ...
- Digitas LBi Relaunches Social Agency MRY as Lost Boys
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
DigitasLBi has relaunched its social agency MRY as Lost Boys in t ...
- Is Instagram's Ad Service A Blessing Or Curse?
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
While the opportunity associated with the new product may seem appealing ...
- Starbucks Approaching CRM Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Starbucks has begun talking to agencies about its CRM account. The coff ...