Taking Mobile On The Road Mobile technology has now become woven into the travel experience, helping to ease traditional choke points.
Corporate Alignment With Mobile Customers Employees inside companies are migrating to use the same mobile technologies their customers already are using, with huge implications at retail.
Mobile Brains Reaching Mobile Brains Targeting has been the unkept promise of mobile marketing. But we are starting to see improved sophistication in real-time bidding, app marketing and location-triggered offers.
Mobile Startups Compete for Brand Limelight Mondelez is hoping to jump start innovative mobile models by working with nine mobile-focused startups that test new modes of use with familiar and old brands like Oreo, Trident and Halls.
Mobile Marches Into The New Year A new year provides an opportunity to take a snapshot look at mobile -- current and future. A wide range of recent research provides some insight into the mobile landscape, from recent holiday shopping results to forward projections.
Walking Before Running Into Augmented Reality After struggling to find a business model as a general search overlay, some AR companies are turning their sights on the media industry in order to activate print.
The Long Road To NFC Payments When NFC technology becomes totally invisible and payments become extremely frictionless, mobile payments will have truly arrived.
Global Mobile Gets In Sync After a decade of uneven progress across worldwide markets, smartphone penetration and always-on connectivity are are evening out, providing marketers with a more uniform and truly global reach.
Making the Tablet Mobile Just as smartphones are totally empowering consumers, some companies see that mobile technology in the hands of their workforce can help them better interact with their customers.
Subsidized By The Non-Mobile Shopper Consumers armed with smartphones and savvy last weekend likely landed bargains that non-mobile users missed. Retailers now are serving two distinct in-store constituencies.
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