Employees inside companies are migrating to use the same mobile technologies their customers already are using, with huge implications at retail.» 2 Comments
Targeting has been the unkept promise of mobile marketing. But we are starting to see improved sophistication in real-time bidding, app marketing and location-triggered offers.» 4 Comments
Mondelez is hoping to jump start innovative mobile models by working with nine mobile-focused startups that test new modes of use with familiar and old brands like Oreo, Trident and Halls.» 2 Comments
A new year provides an opportunity to take a snapshot look at mobile -- current and future. A wide range of recent research provides some insight into the mobile landscape, from recent holiday shopping results to forward projections.» 0 Comments
After struggling to find a business model as a general search overlay, some AR companies are turning their sights on the media industry in order to activate print.» 0 Comments
After a decade of uneven progress across worldwide markets, smartphone penetration and always-on connectivity are are evening out, providing marketers with a more uniform and truly global reach.» 0 Comments
Just as smartphones are totally empowering consumers, some companies see that mobile technology in the hands of their workforce can help them better interact with their customers.» 4 Comments
Consumers armed with smartphones and savvy last weekend likely landed bargains that non-mobile users missed. Retailers now are serving two distinct in-store constituencies.» 4 Comments
