As desktop Web habits migrate to the smartphone, search has become a focus for marketers. New research from Chitika Insights demonstrates the power of location in the new habits of mobile search.
Deciding which screen to target when and where and for whom will be a daunting challenge for marketers. The variables when it comes to mobile demographics, devices and situations are mounting.
With so many areas of rapid growth in mobile technology penetration, the next stage of mobile will not revolve around any one thing. It will be about how technology, new capabilities, penetration rates and savvier users combine in new ways.
The obsession with all things Apple holds true in China, where marketers and media target the affluent segments that can afford the costlier iPhones and iPads.