What if retailers could find a way to incent shoppers to scan products in their stores to promote sales of those products to others who are not in the store? That would be true 'reverse-showrooming.'» 1 Comments
Some longstanding Web brands are being discovered for the first time by users on mobile platforms because their desktop services become especially powerful and relevant in this new context.» 4 Comments
In Manhattan this week, a tale of two industries is playing out at the Javits Center. Upstairs, book publishers were still trying to dial in for a clue to mobile marketing. Downstairs, a blog convention had thousands of self-publishers already speaking to readers across platforms.» 2 Comments
