In just about two months' time, on the tenth anniversary of the event that changed America, the Word Trade Center Memorial will open to the public. I had the opportunity to take a private tour of the site last week, and it was one of the most moving experiences I've ever had.

As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting Service. Rather, the affliction that needs your attention is your own Personal Bias Syndrome. This condition can be attributed to how we all tend to assume that the way we enjoy media and embrace new technologies is pretty much the same way everyone else is doing it, too. Let me share a few prevalent examples that illustrate how our PBS is out of sync with what is actually happening. You might recognize some of these symptoms.

One of the few guilty pleasures enjoyed by professional television critics every year at this time is the opportunity to rip into voting members of the Academy of Television Arts & Sciences about the egregious omissions and questionable choices inherent in their annual nominations for the Primetime Emmy Awards. Once the nominees are announced there is always a level of palpable frustration and exasperation that makes for blistering copy, if nothing else.

Advanced, customizable advertising that better targets relevant consumer and purchasing groups is one aspect of addressability. The message itself -- the content and creative of the targeted ad -- must also speak to the viewer in a more engaging manner to form a greater connection. This week we examine those terms that apply to the craft of the message itself and the ways in which messages and products can become more targetable and relevant to viewers.

Glenn Enoch, VP of Integrated Media Research for ESPN Research+Analytics, is arguably one of the leading researchers in cross-platform research. Glenn's uses data from both single-source and fused datasets to derive insight on usage of TV, Internet, Mobile devices, Audio and Print. In my interview with him, Glenn discusses ESPN's cross-platform initiatives including his recently published Seven Principles of Cross-Platform Measurement, his views on Tablet research, some surprising research results and ESPN as a company poised for the future.

In the midst of yet another crisis, James T. Kirk, by now an Admiral but still in command of the USS Enterprise, calmly counseled his young Lieutenant, "You've got to know how a Starship works." He then transmitted a secret code to the bad guy's ship which lowered his shields. Then he shot him with photon torpedoes and escaped danger, yet again. Even before this dramatic, cinematic lesson, I liked to know how things work, and so I have a fairly eclectic reading list. But in reviewing some information on the current economic situation I wasn't quite prepared for the …

I was sad to read that Lorenzo Charles died last week. Remember him? Back in '83, it was Lorenzo Charles who slammed Dereck Whittenburg's air ball in the last second of the NCAA finals to win the championship for North Carolina State. How do you win against the big guy, the favorite, when the odds are stacked against you and the competition just keeps heating up? Here are my principles for how to compete in an increasingly complex world:

Two significant series -- one with a giant following among science-fiction fans, the other a multiple Emmy Award winner -- transition to new networks this month, providing industry observers of every stripe with interesting opportunities to discover if greater creative freedom and fewer content restrictions do indeed make scripted drama more compelling, especially for adult viewers.

Customized deliverability of ads that better target specific consumer segments is the holy grail for advertisers. It enables advertisers to eliminate message waste and assists the consumer by offering messages that have greater relevancy and are more interesting to the viewer. This week we delve a bit further into those terms that describe the new wave of addressable advertising opportunities made possible via the STB.

Last night's TV ratings: probably the easiest and most common story for a media reporter to write. The piece will say that a particular show had XX million viewers, which beat out another show and was either up or down from the week before. We are so conditioned to seeing these stories that we rarely stop to ask what it all means and if it makes sense to cover TV viewing like it was still 1986.