The more tailored the ad the better the response, right? In some cases, yes. Video technology provider SundaySky has found that personalized video for its brand partners including Office Depot, LivingSocial, AT&T and Overstock can generate higher conversion rates, the company said. SundaySky creates and delivers targeted videos dynamically to site visitors. The videos are like a cross between product videos and targeted video ads. "Targeted, personalized messaging based on users' interactions typically generate 30% higher conversion rates," SundaySky President Jim Dicso said in an email interview.