• Interesting: Counting Where Creators Get Their Views
    YouTube's hold on the online video market is firmly established but a new research tool is going to start reporting the "Top Video Creators Across Platforms," which, in its first monthly report has some surprises and quirks.
  • Is Online Video Just Too Crass?
    YouTube and many of its most successful multi-channel networks are often NSFW and for that matter, not suitable for school, or a smartphone in public, or a OTT connected TV screen in the living room. That's a problem
  • Early Grumble: Lots Of Online Users Feel Used By Native Advertising
    A new report by the Reuters Institute finds a sizable minority who feel deceived by native advertising, more in US than in the United Kingdom. Generally, millennials aren't as bothered.
  • Now The NFL Has A Chief Content Officer,Too; Extreme Reach Nabs Talent Partners
    It's not all highlight films, you know. The NFL Network just named TV programmig vet Jordan Levin its new chief content officer and senior veep.That lets him oversee the NFL Network and the growing mobile and app part of the universe. ALSO: Extreme Reach buys Talent Partners to help advertisers (and the talent) get the correct rights and contracts done.
  • 1 Billion Online Video Channels And Nothing's On
    Finding online video is horribly hard to do, even among the biggest merchandisers. The user interfaces are generally awful. So the new TiVo Online might be a godsend, even if you don''t use TiVo. Its existence is proof that "discovering" online video is no simple task, for consumers, or the providers.
  • Mobile Video Ads: Don't Talk, Don't Move
    Everybody's talking about capturing the mobile video ad market, but if you see the commercials, nobody is talking IN them.
  • Will 2016 Be The Year Of The Live Streamed Candidates?
    If Periscope or Meerkat existed when Mitt Romney gave his disastrous "47%" speech in Boca Raton during the 2012 campaign, it's quite likely an aide would see what was going out live over the Internet and gagged him with a luncheon napkin just to shut him up.
  • With NewsOn Local TV Gets Into The Aggregated App Biz
    The new planned app, from five big TV station owners, will carry live and on-demand newscasts from eight of the ten largest markets at this point and 17 of the top 25. Altogether, 112 news stations in 84 markets will be a part of NewsOn, with more expected by launch this fall.
  • Dash, A New Curated Online Radio Outfit That Doesn't Give A Damn About Algorithms
    DJ Skee wishes radio was like it was in the good old days when disc jockeys picked their music, not a computer, or a mega-corporation. Dash, with a video component, too, aims to do that with disc jockeys like... Snoop Dogg.
  • Surely You Jest? Zefr Looks At The Value of Users' Parody Ads
    As YouTube let users vote on their favorite ads, Zefr, which spends its days and nights figuring out who, how and why users find viral hits, compiled its own list of top ads, based on engagement metrics. One of the conclusions: Copy-cats are to be encouraged.
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