• Imagine! Cable Companies Competing! Against Each Other! Online!
    Rich Greenfield, analyst for BTIG LLC in New York, predicts that cable companies will all begin offering OTT packages as online viewing gets more and more popular and services like Sling TV gain footing. That means a "nationwide war" between those big cable companies. That's hard to imagine.
  • Pileup In The Pay Lane: YouTube Jumps In
    The video world is abuzz about YouTube's plan to start a premium, commercial-free pay YouTube, possibly starting this year. If you have 1 billion views a month as it is, messing with the model is dangerous -- but probably necessary.
  • Amazon Prime Subscribers Just In It For Two-Day Delivery Deal?
    A new report from Boston's Strategy Analytics polled 5,000 consumers and discovered that in this country, they're apparently more likely to subscribe to Amazon Prime to get the free two-day shipping than access to Prime Instant Video. And those who subscribe to Amazon are more likely to use Netflix instead.
  • YouTube Pushes Ahead With New Format That Improves Video Quality, Squeezes File Size
    Many YouTube videos are now being delivered via a new open-source codec, VP9, that cuts the video size in half and improves the quality of the picture. As video now makes up more than half of what is consumed via the Internet, finding new and efficient ways to deliver it is an urgent next step for YouTube, Netflix and others jumping into the video-streaming business.
  • AOL's New '2 Point Lead' Plays Sports For Laughs
    AOL's new "2 Point Lead" a is short-short online video featurette that will generate a new episode at 2 p.m. Eastern every day, starting today. It's aimed directly at mobile users and social media sharers,
  • YouTube's March Madness Videos: 22M Views In Two Months
    The first-ever YouTube March Madness channel--the one the NCAA operates--has attracted 4 million views in two months; altogether March Madness video accounted for 22 million views. And the NCAA's big number is a nothing compared to the YouTube NFL channel.
  • Moody's Identifies Lazy Cable Subscribers As A Market Force
    A new Moody's report, "High Yield Cable's Broadband Still Effective Defense Against Over-the-Top Siege," says cable has a few good years to come. That's based on the money they rake in from broadband, and the plain fact that many cable customers are too inert to flip to OTT.
  • TV Everywhere Gets So Popular Many Now Watch It. . . On TV
    According to the 2014 Adobe Inaugural Report, released a few days ago, TV Everywhere is really starting to catch on (finally), but many people watching TV Everywhere product are doing it on OTT devices, right back in the living room. That's a trend, but so is mobile viewing, which Adobe says should overtake desktop viewing by the end of 2016.
  • Michelle Phan's New Icon Plans A Worldwide Splash
    Like a lot of stars on YouTube, the whole world doesn't know who she is. But for those who do--and those number into the millions--a Phan-backed suite of channels on YouTube and other places (including Roku and Twitter's new Periscope) is a major, major deal.
  • IAB Issues An Addendum To Tackle Mobile Video Advertising Specs
    About a year ago, the IAB outlined the role and evolution of its major specifications and noted that the fast convergence of video commerce on devices meant advertisers needed new ways to suit all of them. Today, it is issuing an addendum aimed at mobile advertising.
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