• New Study Explores How Much Real America Wants Connected TV (A Lot)
    A new study of Chicago households from the Nielsen-backed Council for Research Excellence suggests that rank-and-file consumers shopping for a new TV or other video device think its ability to connect to the Internet is the most important feature. In short, they want more than TV.
  • And So This Was Digital's Upfront Breakout Year, Right? Well, No
    The thinking went that if upfronts were uneventful, the presumed benefactor would be digital. But the upfronts for broadcast and cable were uneventful, and online video is still not suddenly being deluged with ad buys.
  • Do You Really Believe In The Second Screen?
    Nielsen has pulled out some statistics that purport social media use increases viewers' awareness of television shows and events and the second screen "enhances our viewing experience." I am not so sure of that.
  • Touchstorm's Mind-Blowing Report On What Adventure-Types Watch on YouTube
    Touchstorm, the tech company whose analytics try to match advertisers with the most appropriate YouTube channels, just released a new and fascinating study that breaks down the most popular outdoor and adventure sports on YouTube channels. You'd never guess the huge audience for...bushcraft???
  • RTL Teams Up with SpotXChange, Eyeing Opportunities Worldwide
    German broadcast giant RTL Group announced it's buying 65% of programmatic ad firm SpotXchange for $144 million. It also holds the option to buy the rest.The deal gets RTL further into the U.S. market, and according to reports, lets RTL help figure out what drives young online viewers as it pursues the programmatic possibilities worldwide..
  • Perseverance, Not Apologies, Allowed Netflix To Prosper
    People correctly admire Netflix for apologizing in 2011 for its horrible decision to split the business into two and raise prices. But a full contrition didn't set Netflix flying right. Continuing to build its streaming business, more aggressively than competitors, did.
  • Gasp?! A Good Looking Video Ad Gets More Engagement, A PointRoll Study Shows
    Point Roll conducted tests to discover if high-resolution online ads registered more favorably with viewers than low-resolution ads.Spoiler alert! They did!
  • Time To Expand HBO Go To The Cable-Less?
    Bloomberg quotes sources saying Time Warner wants to offer HBO Go to non-cable subscribers by offering them the pay-movie service online app and just a handful of cable channels, rather than the regular boatload of unwatched specialty channels.
  • Taking Amazon's Big Spending Plans With A Grain Of Salt
    Amazon will be spending $100 million on its programming in this quarter, which is a lot of money. But like Netflix, Amazon customers are inclined to like what they see because online content makers represent a reprieve from TV.
  • Fullscreen And Nearly 4 Billion Monthly Views Seem Headed For Chernin/AT&T
    It's ridiculous to even try to get your arms around multi-channel networks like Fullscreen, which may oversee something like 15,000 YouTube channels. Whatever. . . Reports say The Peter Chernin Group and AT&T are buying it.
« Previous Entries Next Entries »