I saw a bunch of commercials all in a row last Tuesday, broadcast live. Remarkable!
At the time, I remembered thinking that the premiere of “The Late Show with Stephen Colbert” is sure attracting a lot more younger-skewing first-night advertisers than the typical Letterman program did.
But then I remembered, I hadn’t seen live Letterman commercials for years. He was permanently DVRed and from that thought, it occurred to me that I probably avoid far more commercials than I see.
It’s a game advertisers play with consumers. We aren’t that easy to get, although, but there ...