There's a flap in London over a BBC report that not only discovered jihad videos on YouTube, but discovered the videos were accompanied by pre-roll advertising. Among the unwitting "sponsors": The BBC itself.
MediaPost editor Joe Mandese wrote a fun piece about how he'd wish someone on ESPN could explain soccer's fine points to him. But I think if we polled Americans--or secretly observed them--we'd discover a lot of us, and many older people, are just as baffled about using the Internet to its full advantage.
That cable set-top box is being challenged by a new Big 4 in media delivery. The Diffusion Group's analyst Joel Espelien makes the point--obvious as it is usually unstated--that these consumer driven programming interfaces don't give a fig about what's happening on traditional TV. They simply ignore it.
Online video content has its followers, but a lot of what's followed depends solely on word of mouth, Twitter or Facebook mentions. Even in the places where original content video could be showcased--on ISP home pages, for example--it rarely is.
July 1 is the day the MRC's viewability standards for online video went into effect, which might have been a better story if it wasn't for news about two more major scams in which advertisers may have lost millions of dollars on ads that were never seen.
Nobody talks much about politics until Labor Day and it ain't even July 4th yet. But Borrell Associates' new study on the future of political advertising shows that between now and 2016, there will be an explosive increase in online political advertising, from $271.2 million this year to $995.3 just two years from now.
YouTube is nothing--literally--without its volunteer creators and at VidCon, it announced a bunch of new attractions for them-- from free sound effects to a kind of video tip jar allowing viewers to pay-per-view, in a way.
Everybody takes shots at the big guy and in online video, nobody is much bigger than YouTube, where, as you read this paragraph, 100 hours of video is being uploaded for the viewing pleasure of the billion unique visitors that go there every month.