• Why Not A Pay PBS App?
    HBO's five-year deal for "Sesame Street" - with those episodes to be seen on PBS later -hits some people as elitist: It's taking a show designed for poor kids to a pay service... first. But what if PBS created an app to accommodate deals like that?
  • "Sesame Street" Now Takes A Turn To HBO, Online
    HBO has licensed the next five years of the venerated educational children's show, which has been a public television staple since 1969. Those new episodes will be provided, for free, to PBS nine months later.
  • Streaming's Growth May Create A Very Fickle Audience
    In commercially supported, Nielsen-rated television, junk leaves because people don't watch it and advertisers don't want to spend on the losers. For online pay-content providers, the hangman is even more absolute. It's the subscriber.
  • Kids Know Disney, But There's More Interest In YouTube
    Disney is the entertainment brand most kids 8-18 are aware of, according to a new PwC study. But YouTube and Netflix are the entertainment brands young viewers are most interested in .
  • For Big Media, The End Of Last Week Was Really The End
    For the last week or so, the once-a-trickle End of Television stories have begun just flooding the market. They come complete with stock market tumbles for some big media stocks and usually, at least one "We're jumping out of windows!" quote from an unnamed network executive.
  • There's A Downside To Not Caring About Nielsen Numbers
    It's interesting to watch the kind of streaming content that isn't flattened and homogenized to satisfy advertisers or mass audiences. But that doesn't mean you can torture your paying customers.
  • The Next Cord-Cutters? The Networks
    They've all decided, all at once, that this whole digital revolution has a good chance of passing them by, or best case, letting them in -- but with new competition from Netflix and a few others.
  • YouTube's 360 Degree Ads Never Get Where They Should Be Going
    YouTube's AdWords has been touting the marvels of its 360 degree ads. Immersive. Engaging. And probably an advertising flavor of the week.
  • Big Yahoo Sites Hit By 'Malvertising'
    For much of last week, the ad network used by Yahoo's most popular domains was targeted by cyberthugs hoping to spread malware to millions of visitors to the sites.
  • That's Life: Sick Of Commercials And Fickle About Online Services
    Rich Greenfield, the analyst for BTIG, says TV advertising is falling off a cliff. The online print version of Greenfield's dour assessment is headlined "How Netflix Is Eating Big Media's Lunch."
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