• Volume Alone Doesn't Count On Social Networks, A New Study Suggests
    Engagement Labs looked at the effectiveness of cable and OTT providers messages on Twitter and Facebook. Its conclusion is that responsiveness beats just throwing a lot of posts onto social media. By that measure, Food Network, MTV and even Fox Business Network come up larger than their Nielsens alone would predict.
  • Internet U.S. Ad Spend Will Top TV In 2017, Says PwC
    But, says Pricewaterhouse Coopers, online's victory in 2017 will be just by a nose, relatively: $75.3 billion for online, and $74.7 billion for the TV business.
  • Our Lives Are Perfect Fits For (Tasteful) Brand Integration
    Product integration has been around for a long time but has gotten more sexy as it's become a lot more possible for viewers to skip messages.
  • Millions Of Us Don't Care About Chewbacca Mom
    What if a woman laughing hysteriically behind a mask is really just a woman laughing hysterically behind a mask?
  • The Muted Power Of Streaming Ads, And Other Woes
    Mary Meeker's annual trends report always seems to set the industry spinning one way or the other. This year, her discussion of advertising couldn't avoid the 800-pound gorilla with an ad blocker.
  • We Plot Dream Vacay On Mobile, Book On Laptop
    A new report from SpotX says planning a vacation is now often a multiplatformed ordeal that can be tricky for hotels, resorts and destinations.
  • We Plot Dream Vacay On Mobile, Book On Laptop
    A new report from SpotX says planning a vacation is now often a multi-platformed ordeal that can be tricky for hotels, resorts and destinations.
  • Good News! Online Political Sites Lose Audience
    Have we had enough of Trumpmania? Political news sites--liberal, conservative, slanted and straight--have lost audiences big time, all of a sudden.
  • What Can Online Publishers Do About Their Ads?
    DashBid is prepping a new dashboard, called PubTools, that will instantly tell publishers what rogue tracking scripts are slowing things down and siphoning data, and let them deal with it quickly.
  • Is TV Everywhere Finally Getting Somewhere?
    It's not hard to be a naysayer about TV Everywhere, but could it be? Is it finally getting its act together?
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