• Now It Gets Interesting...CBS All Access The Latest Online Entrant
    One day after HBO announced it will launch a stand-alone HBO online service, CBS this morning premiered CBS All Access, an online service that lets viewers in 14 of the nation's biggest cities watch many past and present CBS series, and other content for $5.99 a month, and stream their local CBS station live. That is, without subscribing to cable.
  • HBO Will Launch Standalone Online Service That Doesn't Include Cable Sub
    HBO CEO Richard Plepler announced today at an investor presentation that HBO will finally begin selling a digital version sometime in 2015 that won't require you to first subscribe to HBO on cable. That's the way HBO Go works now.
  • Evolve's Campaign To Get You To Watch More Than 7.5 Seconds Of An Ad
    First Evolve Media introduced INgage, a video ad that appears within copy on Website, and goes away once you look at it or go past it. Today, Evolve is formally announcing INGlide, which is a similar solution, except in this case, the ad window pops up to the side of the copy.
  • Auto Videos Don't Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?
    Tubular Labs studied 160 million video users over a year-long period (September 2013-September 2014) and found fascinating insights about who's watching what kind of advertising, and what's engaging viewers (and not). For example, have you ever heard of Kinder candy?
  • The YouTube Stars That 'Nobody' Knows
    Tens of millions of young YouTube viewers have tight relationships with a growing (and influential) number of personalities who create the most successful channels. A large, influential number of network, advertising and marketing executives still seem to be pretty stupid about that. Maybe both sides should meet.
  • IndieFlix New Apps Could Help Tiny Movie Service Make It Big
    As its name suggests, IndieFlix shows films from small, independent filmmakers, and one of its central categories are short films, the kind of snackable fare mobile users want to watch on the bus, or with random idle minutes to fill.
  • How MCNs Are Dividing To Conquer
    Last weekend, Maker Studios had a little event at Disney Studios, which is not at all odd because Disney now owns them. But the criss-cross of "little" companies (like Maker once was) made big (by companies like Disney, and The Chernin Group and others) is a sign of online video growing into adult clothing, and keeping an address at YouTube while building separate franchises of their own.
  • Go Where The Book Club Goes -- To YouTube?
    A great place to promote a book might be where a lot of the book readers are -- on YouTube. While it's not a bookish place, YouTube's massive reach with millennials, Tubular Labs' Allison Stern points out, is now being noticed by the likes of Neil Patrick Harris and Lena Dunham.
  • An Open Book: VlogBrothers' CPM Up 450% Since 2012
    The VlogBrothers' multichannel network gets data from YouTube about how its ads are selling over a period of time. All the MCNs get that. But only VlogBrothers, so far, has decided to give details in a remarkable posting.
  • YouTube For The People! But Now, It's Wooing Governments, Politicians, Too
    YouTube has started a YouTube for Government page that gives step-by-step instructions on how both governments and politicians can start or improve their YouTube presence. Not a bad idea, right before the November elections.
« Previous Entries Next Entries »