A recent YuMe study points out that a great selling opportunity presents itself between 3 a.m. to 6 a.m. but Gen Xers are relatively easy marks any time of day.
All the stories about the failure of Twitter to catch on interest me, because it seems like it could be successful even with people who don't love the idea of being overloaded with scraps of facts.
Video content has become so ubiquitous consumers may not even care what it looks like.
A little more than 10% of viewers who watched less NFL last season indicated the Kaepernick National Anthem protest was a reason. Also, this new data about Q4 viewership says the availability of games online may actually push some viewers to "systematically" find reasons to avoid watching.
If Facebook wants to create its own programming, it must first realize there is not really a Facebook crowd. There's a Facebook world. Creating content for such a huge, diverse audience will be tricky.
Are pure-play cable companies like Scripps in for a hard time in the budding streaming biz? A new bearish report from MoffettNathanson Research says 2017 could be a tough year.
Two-thirds of the advertisers that try native advertising don't do it again, a new study finds. Some 37% of digital publishers still aren't compliant with FTC rules requiring publishers to make it clear when it's offering native advertising content.
Each of the streamers seem to offer the same thing s--or, significantly, somewhat less. Consumers should check them out.
From a targeting perspective,YouTube TV should be mighty helpful to advertisers, and a good way for YouTube to finally prove its real worth to advertisers.
Surprisingly, older users of Snapchat are growing, but they're there to watch, not to participate.