"You can't expect fake news sites to close themselves," the head of the Interactive Advertising Bureau says. IAB President Randall Rothenberg isn't sure sites peddling phony stories really influenced the election, but stopping fake sites deserves commitment from the industry.
A new report from Digitalsmiths and TiVo shows how much viewers would like a slimmer cable package, and how accepting they might be of OTT ads, if the deal is right.
The cross-platform solutions player and big British broadcaster claim interactive TV advertising breakthrough on OTT devices.
Many California communities are considering slapping an tax on OTT services as a way to generate more income.
NewsWhip, which tracks stories on social sites, paid attention to Facebook stories and items about Clinton and Trump. The engagement numbers in the week before the election tilted heavily toward Trump.
The $540 million deal lets Adobe create a potentially useful end to end advertising and data management tool for all media.
Many media personalities and outlets vicioulsy skewered Trump's candidacy. He got mad. Now, will he get even?
This nasty presidential campaign was reflected in video sharing--much of it live, raw video, much of it in the form of speeches by the candidates. Shared least of all were the actual ads.
Starting next week, Comcast subscribers with the X1 set-top box will be able to access Netflix without switching inputs. That's a cool add on. But with skinny bundles and huge Obamacare increases coming, is that enough?
New research from YuMe shows consumers are most receptive to online advertising they see between the hours of 3 am. to 6.am.