• YouTube's Preferred Young, Loyal Shopaholics
    Nearly one out of 10 YouTube viewers who go to its most-visited Google Preferred sites don't watch traditional TV at all. While that's a little vague as a stat, it points to a trend YouTube would like to remind advertisers about as the upfront and NewFront season heats up.
  • No Pro-Roll Please, The Ad Blockers Say
    According to some research nearly a third of YouTube's users employed an ad blocker last month. but other research notes that among all Internet users, 61% are "completely against" advertising tagging along content, and only 20% are willing to pay for content instead. So that's a problem. That means YouTube with ads has problems and YouTube without ads will have challenges.
  • Television: It's Not Cool, Dude
    The NAB convention covers a broadening media industry, but it IS broadcasters' thing. The Diffusion Group's Joel Espelien notes broadcasting is no longer relevant or cutting edge. Look out online video biz: It could happen to you, too.
  • New Research Shows Online Video's Rise
    Total viewership will increase in 2015, says eMarketer as digital media and television share the wealth and as mobile devices hog the device spotlight. The company says U.S. adults will watch 5 hours and 31 minutes of video a day from some source in 2015, up six minutes from the year before.
  • We're All In The Business Even If We're Not
    Millions of viewers--not techies, or journalists or "in the industry"-- checked out how HBO Now and HBO Go would deal with the season premiere of "Game of Thrones." They were monitoring the streaming thing and commenting crabbily, sometimes. Lots of us -- regular old viewers -- are becoming as interested in the machinations behind how something gets delivered and monetized as with we're seeing.
  • VideoBlocks Might Have A Better Stock (Video) Answer
    VideoBlocks charges $99 for an annual membership,allowing users to pluck as much stock video footage they want from the existing catalog. Now they're inviting video clippers who sell with competitors to offer their clips on VideoBlocks, and get 100% of the proceeds. Interesting...
  • Everybody Has An Opinion; Some Of Them Put It On Video
    Nothing beats word of mouth and adding video to that has become a powerful marketing tool, as thousands of beauty vloggers and others have found. ExpoTV matches consumers with opinions and a camera with brands that want real-life consumer comment and product demonstrations.
  • Imagine! Cable Companies Competing! Against Each Other! Online!
    Rich Greenfield, analyst for BTIG LLC in New York, predicts that cable companies will all begin offering OTT packages as online viewing gets more and more popular and services like Sling TV gain footing. That means a "nationwide war" between those big cable companies. That's hard to imagine.
  • Pileup In The Pay Lane: YouTube Jumps In
    The video world is abuzz about YouTube's plan to start a premium, commercial-free pay YouTube, possibly starting this year. If you have 1 billion views a month as it is, messing with the model is dangerous -- but probably necessary.
  • Amazon Prime Subscribers Just In It For Two-Day Delivery Deal?
    A new report from Boston's Strategy Analytics polled 5,000 consumers and discovered that in this country, they're apparently more likely to subscribe to Amazon Prime to get the free two-day shipping than access to Prime Instant Video. And those who subscribe to Amazon are more likely to use Netflix instead.
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