Deschutes Brewery in Bend, Oregon celebrates the natural beauty of the place on its bottle labels. They make effective virtual reality-like videos too.
Advertiser Perceptions reports that 51% of respondents to a survey said attending upfronts and NewFronts this year had a positive influence on their spending decisions.
Everybody wants ala carte content. But if that becomes the digital landscape, how treacherous will that marketplace be?
What's behind the big dip in prime-time NFL ratings. Could it be that increasingly, fans prefer following sports more casually on digital devices, rather than sitting through an entire game?
A new automated content discovery system ColorTV gathers real-time info on individual users' preferences and suggests their next move. Content providers, and advertisers, could be very interested.
A lot of advertisers just don't understand how short a time frame they've got to capture a social media or mobile user.
It's hard to come across big news in the video classification business, but try this: Google just completed a video dataset of 8 million YouTube videos labeled with over four thousand tags. It's a research bonanza.
The new FreeWheel Q2 Monetization Report focused on what kind of viewer is seeing the most ads and while "digital enthusiasts" win for impressions, catch-up viewers see the most ads to completion.
Vogue and Neiman Marcus separately have the same complaint. The glamour of fashoin runways, the excitement of the new, is being spoiled by bloggers and vloggers who are stealing the shows.
Advertising Week brings out the studies. Zefr today analyzes the weird (and expected) places ads work well on YouTube..And the Video Advertising Bureau assures its cable/telco members that even when in the rare moments viewers are streaming, they're streaming TV fare.