• Online Advertising Start Making Sense: What Lies Ahead
    The founder and COO of Wywy envisions a year ahead in which second screen and OTT viewing, and all the rest, begin to come together with consumers and gets measured in a way advertisers and publishers can deal with.
  • Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix
    When you get past the formidable YouTube and Hulu, the ad-supported online video world gets down to earnest but smaller players like Popcornflix, which has a big presence on Roku, and coming soon to other devices. As the streaming device industry really revs up, it may be time for ad supported video to have an expanded presence.
  • Shakira's Activia Video Shared A La-La-La-Lot
    It tops Unruly's list of the most shared video ad of 2014, announced this morning as its Video Sharing Awards were celebrated via a Twitter special (#VSAs). The Activia ad had 5.8 million shares worldwide, ahead of ads for Samsung (4.3 million shares) and Nike (3.8 million).
  • $1.65B Spent On YouTube Multichannel Networks, New Report Says
    Investors have plunked down $1.65 billion on multichannel networks in the last year and-get this--he aggregate value has tripled in that time. They seem to have gotten what they paid for.
  • How OTT Is Growing Overseas With Netflix Push
    Ooyala released analysis it conducted with Vindici and the UK"s MTM showing that OTT premium offerings are expected to increase a ridiculous 80% in the UK, Netherlands and Germany by 2017. This report says the push-push of Netflix there is propelling others to get going, too.
  • Unboxing Videos: There's Money In Those Packages
    The surprising, unexplainable things that catch online: Like unboxing videos. A new story says there have been 1 billion views of YouTube videos showing somebody unwrapping/unboxing a toy or electronics item right before our very eyes. Why, why, why?
  • Dongle Bells: The Holiday Stream Of Streaming Devices
    If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they're cheap and small, and a lot more useful than those Keurig coffee gizmos, no?
  • That Smart TV Just Heard What You Said And Saw You Say It
    Michael Price, counsel in the Liberty and National Security Program at the Brennan Center for Justice at NYU School of Law, bought a Smart TV and waded through the manufacturer's privacy policy. "The amount of data this thing collects is staggering," he writes. In short, watch what you say! It hears you.
  • UPDATE: JCPenney's Branded Holiday Video Campaign With AOL Aims At Hispanics
    "The Gift of New Traditions" doesn't look like the commercial it is, but the new offering from JCPenney, working with AOL's BeOn division, shows how branded content can sell without appearing to try. Each one of the four to come features a Hispanic family as they celebrate Thanksgiving and other holidays around the corner.
  • NFL Wow: User Stats For New NFL Site On Mobile, OTT Are Impressive
    The combination of ease-of-use and maniacal need-to-know has resulted in some stunning stats for the brand new NFL Now, which apparently is far more successful as a smartphone tool than anticipated. A clip service Web site is perfect for mobile.
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