• TV/ Online Relationship Is A Two-Way Street
    You can buy entire seasons of TV hit shows from online sources. Cable and broadcast networks and studios profit from that after-market. But it is also clear they are losing traditional television viewers to ad-free pay sources online. And that's a growing problem for them.
  • UPDATED: Big News From Small Screen, Reports Ooyala and Nielsen
    Ooyala concludes, "as online viewing shifts from PCs to tablets and mobile, we will see broadcasters and publishers increasing the number of ad breaks and ad loads on non-PCs." A new report from Nielsen also shows how mobile devices are changing the viewing universe.
  • Geico's Pre-Roll Lampoons The Horror Of . . .Pre-Roll
    New Geico commercials have made the most out of the realization that online viewers are so uniquely bothered by pre-roll that it's become established fact, even outside the biz. Its new "Unskippable" ad campaign brilliantly lampoons the presumed funk we're all in over pre-roll ads.
  • UPDATING: 'HBO Now' The Big Test For Cord-Cutters?
    Starting April 12, HBO will debut its new standalone online service, dubbed HBO Now, and priced at $15 a month, according to several news accounts. Is this a case of HBO disrupting itself? Updating: AppleTV will get a three-month exclusive window to sell the product and AppleTV is cutting the price of its OTT unit, to $69.
  • TVPage Beckons Retailers, Brands To Make Their Own YouTube
    TVPage.com, a San Diego-based business enterprise solution, provides the dashboard and technology that lets retailers and brands entice consumers with videos and convert them into customers, instead of letting YouTube or other social media act as the middleman. It's an interesting way for retailers, especially, to build engagement.
  • That's The Sway It Is: Young Viewers Trust YouTube Stars Most Of All
    YouTube stars are much more influential for 13-17 year olds than TV or movie stars, and that attitude seems to stick even as they age, says a new study from Defy Media. YouTube stars win with young viewers even when their videos are not perfect.
  • Stop Laughing! An NBC Online Comedy Service Isn't That Bad Of An Idea
    At first blush, I have to admit, hearing that NBC was planning a subscription online comedy service struck me as a bad idea. But a short-clip comedy app and Web site makes sense. It also seems to work for Funny or Die and the Onion, among others.
  • CBS' Studio 61 Aims To Mesh Ads With Content
    At CBS Interactive, with more than 20 sites, personnel for the new Studio 61 unit will work to identify opportunities for custom branding, and an in-house team will build it. Studio 61 coordinates the process that brings digital advertisers and deliberately-crafted content to specific sites. .
  • Now, Binge on 'House Of Cards" Binge Stories
    It's a Monday of spoiler alerts for 'House of Cards,' whose third season was unveiled on Friday. Among the enthusiastic suporters are Anheuser-Busch InBev and Samsung. Frank and Claire Underwood are all about product placement. Ruthless, cut-throat product placement. Like last time.
  • Crackle Bolts From NewFronts. Will Online Video Survive?
    Last year at the NewFronts for online content providers, Sony's Crackle made it clear it was REALLY in the TV business. This year, it's decided to pull out of the event and sell in the cable upfront market. Big deal.
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