'Made for Web' Content Work Just Fine For Advertisers, Says New Tremor Video Research Posted by P.J. Bednarski on May 9, 10:08 AM

Tremor Video, in a study for the IAB, finds ads that show up in original content for the Web get a nearly identical response from viewers as ads shown in replayed TV fare online. The bigger driver may be the Website where the video is located.» 1 Comments

Baseball's Highlights Get Some Highlighted Exposure Posted by P.J. Bednarski on May 8, 8:00 AM

Major League Baseball's video clips are now being given broader exposure by NDN to thousands of news-oriented Web sites, a logical pairing that should help those Websites and the grand old game itself.» 0 Comments

Wait! You Mean You Can't Always Get What You Want? Posted by P.J. Bednarski on May 7, 3:29 PM

The Internet has naturally created an environment that finds room for every taste, a Blockbuster store where the shelves are all fully stocked. As if.» 0 Comments

Would Consumers Pay For YouTube Channels? Posted by P.J. Bednarski on May 6, 1:20 PM

The Financial Times is reporting that YouTube wil start charging a monthly fee to watch some of its special channels. YouTube isn't denying the story, but not confirming it either. It does say it's looking into creating a subscription platform.» 1 Comments

With Eight You Get Crackle Posted by P.J. Bednarski on May 3, 1:40 PM

Crackle today announced its ambitious slate of digital content offerings, including a couple movies and at least one series it will unfurl all at once, just like Netflix's "House of Cards" and "Arrested Development."» 0 Comments

YouTube Declares War Is Over And It Won Posted by P.J. Bednarski on May 2, 11:48 AM

With its awesome viewership levels, YouTube doesn't think it's warring with television for dominance. It's way past that old stuff. At its NewFronts presentation, it said its next goal was to capture the entire world. It probably will, too.» 3 Comments

Aol Is Very Into Itself, Looks to Nielsen For Justification Posted by P.J. Bednarski on May 1, 1:36 PM

That Aol lives to have had an overly long NewFronts presentation Tuesday is a result of what CEO Tim Armstrong told his audience. When it was between fight or flight, "We always choose fight." You shouldn't bet against them.» 0 Comments

All That Online Video Is Great, Except When It's Really Not Posted by P.J. Bednarski on Apr 30, 8:00 AM

NewFronts are a celebration of online video and their power as an advertising carrier. But there are problems about the proliferation of video and advertising attached to it.» 1 Comments

Amazon's Kindle Turns A Page, to OTT Posted by P.J. Bednarski on Apr 29, 2:50 PM

A report that Amazon later this year will offer its own set-top device is probably an indication that it has serious intentions to become a producer of original content. But then again, who isn't?» 1 Comments

NewFronts At The Edge of History Posted by P.J. Bednarski on Apr 26, 1:00 PM

The latest comScore rankings reveal another month of record-setting video consumption. Most months do, With NewFronts on the horizon, though, this truly may be the moment when the online video business convinces advertisers that the whole wide world really IS watching.» 0 Comments

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