• Facebook Adds Audit, Third-Party Ad Verification
    After a handful of admitted measurement mistakes, Facebook says it will undergo a Media Rating Council audit and add third-party verification of its stats. Also, Facebook will introduce three new ad-buying models.
  • Tremor Reports Earnings And Also, Bill Day Resigns
    Bill Day, who's led Tremor Videos from early days to IPO and beyond announces he's leaving. The ad tech firm reports some record earnings for Q4 and fiscal 2016.
  • BtoB Marketers Like Videos, Though Fewer Believe They Produce Many Leads Or Sales
    According to a new survey from DemandWave, 82% of BtoB marketing execs say videos and blogs dominate their content worlds. But both are far down on the list when those same execs are asked what content tool provides the most leads and revenue from customers.
  • The Global Village Vies For Second Place In Trump's America
    Satirical videos from European countries and beyond vie to be second best in Trump's "America First" world. They show the power of streaming and the enduring strength of nations.
  • Calm Down Now! Super Bowl Ad Frenzy Is Over
    Once again, no big whoops. It's getting a little hard to hype Super Bowl ads.
  • Live! Instant Analysis Of Super Bowl Ad Winners/Losers
    Brand strategy and research company BrainJuicer will be tabulating scientifically analyzed "live" viewer reaction to Super Bowl ads and reporting it, live, on Facebook, Twitter and its own blog.
  • Branded Content: Fun To Watch, But Is That Enough?
    Comedy Central's "Handy" featurettes learn from online branded content. More enjoyable than commercials! But do they sell anything?
  • Is This A Good Thing? Facebook Eyes Long-Form Content
    Facebook wants to grab advertisers by leaping into video content in a big--as in long-form--way. That could be massively popular, and that's not necessarily good.
  • The New Breed Of Cord-Cutter
    Forrester Research says cord-cutting has doubled to 6% in the last three years as consumers come to believe they can now cut without hurting themselves.
  • Social Media Gets Defiant
    If the Trump candidacy was the triumph of social media, than opposition, in the form of rogue sites by government employees, might be the powerful next wave.
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