Odd, given their dominant brand in the gossip and show biz field, why People and Entertainment Weekly didn't get into the VOD space a lot earlier. Their new offering, called PEN, starts tomorrow.
Ninety-two percent of the participants in a Brightcove Europe study think video advertising needs to improve but half of them think the quality of online content video has improved. Bad ads make them mad.
There are hundreds of millions of smartphones out there, and tens of millions of people who have no big urge to upgrade right now.
NewsWhip, and its Spike software, let publishers know what's trending where. It can help guide journalists to what consumers really want to know about.
A writer calculates that a kid will miss 150 hours of commercials a year by watching ad-free SVOD services like Netflix. How will they ever learn how to become consumers?
YouTube has just angered many of its vloggers by reminding them it has the right to demonetize videos its finds aren't sufficiently advertiser friendly. What a mess.
A new Digitalsmiths report says 64% of now pay for at least one streaming service, but the same report says we're having a dickens of a time trying to find information about what to watch. '
Clearer than anything Including the drop off in Olympics viewing, the VMAs low Nielsens demonstrated a shift away from long-form live content to short and sweet and streamed.
People who still subscribe to cable or satellite services are the most satisfied streaming customers, says a J.D. Power survey. Cord cutters and cord nevers are the most unhappy.
A new report done by Nielsen Media Lab for HIRO Media challenges the idea that viewability, view-through-rate or player size have much to do with determining if an ad will work.