Yesterday, you'll recall, I grumbled about watching online baseball games on MLB.tv, but specifically about the irritating repetitious cycle of advertising and promos. It looks sloppy. I promised a kinder perspective today.
Major League Baseball is off for most of this week, which gives fans who watch online a little opportunity to...scream about the mind-numbing repetition of commercials and promos on game streams, inning after inning, day after day .
There's a flap in London over a BBC report that not only discovered jihad videos on YouTube, but discovered the videos were accompanied by pre-roll advertising. Among the unwitting "sponsors": The BBC itself.
MediaPost editor Joe Mandese wrote a fun piece about how he'd wish someone on ESPN could explain soccer's fine points to him. But I think if we polled Americans--or secretly observed them--we'd discover a lot of us, and many older people, are just as baffled about using the Internet to its full advantage.
That cable set-top box is being challenged by a new Big 4 in media delivery. The Diffusion Group's analyst Joel Espelien makes the point--obvious as it is usually unstated--that these consumer driven programming interfaces don't give a fig about what's happening on traditional TV. They simply ignore it.
Online video content has its followers, but a lot of what's followed depends solely on word of mouth, Twitter or Facebook mentions. Even in the places where original content video could be showcased--on ISP home pages, for example--it rarely is.
July 1 is the day the MRC's viewability standards for online video went into effect, which might have been a better story if it wasn't for news about two more major scams in which advertisers may have lost millions of dollars on ads that were never seen.