The Myth Of Family Viewing; The Pain Of Ever-Buffering Video
The new Conviva Video Report points to data that shows the faultiness of household viewing numbers: In lots of households, everybody is watching something different, on a tablet, a PC, mobile device or that big thing in the living room. Or they're trying to watch anyway: More than one-quarter of videos still buffer so long that we just get bored and go away.» 1 Comments
Half of All Video Views Could Be Via Mobile/Tablet By 2016, Sports Is Big Driver
Sports sells, and as the new Ooyala Global Video Index shows, all around the world, sports is driving online video, but it particularly influences the growth of mobile and tablets.» 0 Comments
A Really Boring Commercial That's Gotten 23.5 Million Views Just This Month
Why has a thoroughly ordinary, kind of long Samsung smartphone ad garnered 23.5 million YouTube views since March 7? That's a question first posed by video producer Neil Davidson that invites your reply.» 4 Comments
Branded Videos Really Picked Up Steam in 2013
Branded videos have been viewed more than 19 billion times since 2009, but last year was the first time the top 10 all had 100 million views, and the pace of viewership also picked up dramatically, says a new report.» 0 Comments
36% Watch News Videos Online, And Lots Of Us Actually Supply Them, Too, Says Pew
The Pew Research Journalism Project's 2014 report sees a marked spike in online video news watching, but can't figure out where the profit is going to come from.» 0 Comments
Giant Disney Grabs Maker To Push Its Digital Future
The Walt Disney Co.'s decision to pay $500 million for Maker Studio is probably a more significant deal for giant Disney than it is for Maker Studios. It needs Maker's smarts about navigating in a digital world.» 3 Comments
Normcore: The Trend Is Toward Non-Trending
It's possible that if you do a really good job dressing in a perfectly perfunctory way, you're stylin' with Normcore. Has unadorned online video made the idea of makeup and the fashion-forward business seem out of touch?» 0 Comments
What's Between YouTube And Netflix? An Opportunity
The two biggest names in the online video business, Netflix and YouTube, are at opposite ends of the spectrum. They leave a sizable middle.» 0 Comments
A Mini Trend For Short Shorts
NBC News today debuted "Meet the Press Express," a baby version of the venerable Sunday morning talking heads staple. Short is sweet, and short is usually aimed at millennials.» 0 Comments
Amazon Joining the Dongle Battle To Control (The Side Of) Your TV Set?
Looking for a unique gift for that special techno-nerd content hog in your life? How about a dongle holder to house the Chromecast, Roku and soon to come (apparently) Amazon dongles that hang from connected TVs in America's best homes?» 0 Comments
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