• Endemol Beyond Debuts At NewFronts, With Michelle Phan Front And Center
    New to the NewFronts, Endemol Beyond entered with a splash, touting its new Michelle Phan-backed Icon channel, introducing another suite of offerings for boy/sports viewers,called Smasher and touting two new projects for narcissists everywhere, fronted by pop performer Pitbull.
  • Consumers Now Expect Videos From Firms They Do Business With
    Of 1,000 people surveyed, about one in four say they lose interest in a company they're scoping out if there's no video to help them. More than half feel that if a company is big enough to have a Web site, it should have a company video on that site.
  • The Young And Bold YouTube Entrepreneurs
    At a couple of NewFront events, I got caught up with the entrepreneurial, dreamy side of some young content creators. These are extraordinary people, at least some of them, real 21st Century creations. .
  • Online Video Makers Buying Big Tickets To The Movies
    Could this be the summer that online video breaks out really big because of a big push from the cinema? Listening to a couple NewFronts presentations on Monday, it seems like some execs are banking on theatrical releases to show the world just how popular their online creations are, and how many loyal fans they bring with them.
  • Fullscreen Acquires A Social Media Studio
    At its NewFronts presentation later today in New York, the MCN says the social media agency will help promote its brands and advertisers and push Fullscreen when it hypes real-time content via Twitter Video. Also, Fullscreen announces a new project for Grace Helbig.
  • At Vevo, Certifiable Certainty About Its Place
    At its NewFront presentation, it announces a formal relationship with Starcom MediaVest to identify emerging artists, and unveils a new branded entertainment arm. And, oh yeah, it introduces its new CEO, Erik Huggers.
  • At Hulu, In With The Old, And In With The New, Too
    Mike Hopkins, the Hulu CEO, said that "2015 is the year that Hulu will break out. We are investing significantly in content and tech. We're hired an army of the brightest engineers to bring a better, simpler and more personalized experience." All pluses, except the Plus. HuluPlus is going to the dead moniker graveyard.
  • AOL Explains The Long And Short Of It
    AOL's Dermot McCormack explains that for online content, it's not daytime and primetime. The new daypart is the device. At AOL's NewFront, the content platformer talks about a two-pronged way of approaching programming.
  • NewFronts Becomes Online Video's Daily Corporate Selfie
    There's a lot of talk at NewFronts about how important all those videos are, but really?
  • Omnigon Grabs For The Best Seats For Sports Mobile Apps
    The major moves with apps for videos and live streaming all happen first, or just about, with sports leagues, teams or networks, and fast-growing Omnigon has a big role, in part because it knows what it builds will likely have to be remodeled soon after it debuts. Things move fast in its world.
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