We are moving toward full agentic AI-driven automation, both within closed environments and across the broader web. ...
Brand extends its leadership in childhood learning with new AI curriculum and a surprising ask: Let kids shape AI ru ...
At CES this week, media futurist and media agency exec Rishad Tobaccowala said first-party data still has major value ...
Disney+ will start up short-form video content for a wide variety of content and programming in a "vertical" video effor ...
Robots unveiled at CES aim to improve physical or mental health, acting like private-duty nurses or companions to ease stre ...
This year's CES innovations prove "skin-deep" is plenty deep for diagnostics, personalization and product recommendations. ...
The unit has announced events this year for CES, Super Bowl LX, NBA All-Star Weekend, the previously announced Cannes Lio ...
As CEO John Wren noted during an earnings call a few months ago, a key part of the updated versi ...
The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack'd ...
It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertisi ...
The sensor-driven platform debuts with "Star Wars" sets, as child advocates warn Lego may be overengineering imagination. ...
Meta has issued an unexpected pause to its planned international expansion of its newest Ray-Ban Smart Glasses model, "Meta Ray-B ...
The deal, announced today at CES, comes a year after Horizon struck a first-mover deal with a developer of ...
As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. ...
The global tech company's out-of-home push includes the Sphere. ...
Omnicom is working with Google to create AI agents that improve intent signals to increase performance. The feature - t ...
Datalytica is designed to support sales for both in-store and owned channels. ...
The agents in the new hub offer volumes of historical WPP data focused on branding, strategy, creative, behavioral science, a ...
WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed ...
Analyzing authentic conversations made possible through AI is a major theme at CES this year, giving platforms like Reddit t ...
According to The Consumer Technology Association, Bollore will "share his vision for a future where technology and human ingenuity conver ...
Perhaps the biggest threat to Roku comes by way of Walmart's recent deal to buy TV manufacturer Vizio, and i ...
Delta announced a host of new content offerings for SkyMiles Members at CES - including a deal with YouTube th ...
"I guess it will be a bit like being retired," Elon Musk told Stagwell's Mark Penn during a freewheeling conversati ...
The vehicle will be available in two trims, with prices starting from $89,900 with a 3-year complimentary subscription for certa ...
The expanded integration is the first to offer these services from one platform - a connected workflow for creative traff ...
A string of ad platforms expanded their retail media ad partnerships this week at CES 2025. The partnerships all foc ...
Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls via DoubleVerify and IAS and an Ask Me Anythi ...
Gemini supports the News Brief feature, unveiled at CES 2025. It will summarize news of the day by searching a ...
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems created a partnership that redefines how brands plan, optimi ...
Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michelle Johnston Holthaus said during the CES Intel keynot ...
Samsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligence that brings Click to Search and Live Translati ...
Long-time agency strategist and current CEO of Stagwell's Harris Poll John Gerzema offers a take on some useful innovations ...
Email may not be a suitable replacement for the disappearing cookie, Adlook reports. ...
Among many health-related products being touted at CES, there's also Ocutrx's OcuLenz AR/XR headset, which helps people with severe macul ...
Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts and has started its first streaming "shoppable" ...
Walmart opened up access to a generative AI tool that allows shoppers to search for products by specific requirements rath ...
Several announcements at CES will change the way advertisers work with Microsoft this year, from autos to hardware. One transformati ...
As 130,000 people and 4,000 brands roll into Las Vegas, expect plenty of chatter about AI, automotive, health and secur ...
OpenAI announced the app store at its first annual developer conference and said it would open late November. The pla ...
It's a journey where the rubber meets the road, where the talk on ballroom stages materializes into tangible, awe-inspiring experience ...
The new Stagwell generative AI creative assets management platform will be exhibited on the CES convention floor this year. ...
Will your agency be ahead of the tech game? Or lost in the background? If you are ready to he ...
The automaker says it is "executing comprehensive countermeasures to mitigate financial impacts and preserve capital." ...
LAS VEGAS -- After a fully virtual show in '21 and a largely hybrid one last year, CES 2023 present ...
At the Consumer Electronics Show (CES) in Las Vegas, TikTok's D'Amelio family announced the May launch of their new women ...
The D2C model may help the company change its approach to topical products. ...
With U.S. technology retail sales expected to fall 2% to $485 billion in 2023, Consumer Technology Association still sees lig ...
LAS VEGAS -- "There will be more walled gardens in the future," Madison Ave. expat Brian Lesser predicted, making t ...
Reddit wants to help brands predict the future - for example, when a restaurant should offer lab-grown food, or ...
Products on exhibit illustrate one big trend: the "consumerization of healthcare." ...
Zero keynotes. Zero featured speakers. Two featured sessions. And a total of 10 sessions of any kind tagged for "mobil ...
Two new Specialty Media products unveiled at CES include a QR Code-powered ad platform for restaurants and bars and T ...
There were fewer attendees, yes -- but still choice networking opportunities, good content sessions, and cool gadgets to see. ...
Spotify has introduced a podcast ad feature designed to turn awareness into action and is calling it call-to-action (CTA) card ...
The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% la ...
"For the first time with Android, we're also focused on building for other platforms, like Windows, whether it's in gamin ...
The WPP agency also launched 'Into the Metaverse' in 2021, an in-depth report that outlines what the metaverse is, h ...
"We have an opportunity and, frankly, a responsibility to create a better future for generations to come," said GM C ...
Gen X-ers may remember Crest's Saturday morning "Cavity Creeps" commercials from the late '70s and early '80s. ...
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent the hair-color category. ...
The Consumer Technology Association, parent of CES, believes passionately that innovation and technology will make a better world. ...
Google, General Motors, T-Mobile, Amazon, Meta Platforms and Microsoft won't attend in person this year. But small to-medium-sized companies' business ...
Hyundai, Qualcomm and Sony are still planning in-person press conferences. ...
The all-electric Silverado pickup truck will debut on Jan. 5 during the opening keynote delivered by GM Chair and C ...
Samsung was the dominant brand in terms of total social media mentions during this year's CES conference. With 11,000 tot ...
That may be a lesson from the pandemic, when smartphone buying languished, or an indication of consumers' resistance to $1,0 ...
Consumer technology researcher Parks Associates released new data in conjunction with this week's CES conference showing a significant percentage ...
Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyo ...
CES normally is renowned for its parties in some of Las Vegas' hottest venues, especially when they are hosted ...
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMilli ...
A study released in conjunction with this week's CES conference, indicates that the pandemic has had a material impact ...
Theatrical movies moving onto streaming platforms demand new performance metrics -- rather than the decades-long focus on opening weekend U. ...
Cheaper at-home TV streaming alternatives got a big boost last year, but that trend may not last heading into 2 ...
The automaker created a 60-second video to explain the brand's purpose. It features the new GM logo and brand slo ...
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analys ...
Nielsen today announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaki ...
Cross-border data transfers will increase the incentive for the federal government to create privacy standards. ...
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It wi ...
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and servic ...
The LG Rollable, set to be on the market later this year, allows users to slide it into a larg ...
GM announced campaign with optimism and inclusion as main themes, since "those are the types of messages the world nee ...
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic help ...
That's according to a new survey from GroupM which also found a large majority of consumers believe health and fitne ...
On the eve of this week's CES conference, NPD Group released estimates indicating that the U.S. consumer technology industry expand ...
The new logo, created in-house, features a lower case "gm" with the "m" meant to resemble an electrical outlet, sa ...
It's time for the beauty biz to gets its annual technology injection, as CES announcements begin. ...
Dell announced three new monitors set to launch in February, dubbed the "world's first video conferencing monitors." Certified for Microso ...