Samsung was the dominant brand in terms of total social media mentions during this year's CES conference. With 11,000 total mentions, Samsung had a wide advantage of CES buzz vs. Intel (8,300 mentions), Google (7,600), Sony (6,700) and Nvidia (6,400), according to an analysis conducted by social media analytics firm Talkwalker.
In terms of overall CES social media buzz, the entire week generated more than 200,000 total mentions and 1.3 million engagements.
While there was some negative trending (7% of social mentions had a negative sentiment), positives (22%) outweighed them with a net positive social media score of +15%. Most of it was neutral.