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Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.
What to Expect
OMMA Audience Buying
- The Metropolitan Pavilion 125 West 18th Street, New York New York
- Sept. 29, 2015
Start Time: 13:00:00 - http://www.mediapost.com/ommaaudiencebuying/
Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.
What to Expect
* Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends and present new ideas on Big Data
* Learn how companies utilize data and behavioral trends to best implement online targeting techniques and CRM initiatives
* Network with major industry experts to expand your connections within the field.
* Through onstage content and interactions with other attendees raise your skills and knowledge in dealing with data and targeting on all levels.
Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com
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