• by Erik Sass  @eriksass1, June 7, 2010

TargetCast Networks is introducing a new iPhone app that allows the digital-out-of-home video network, which operates displays in casual restaurants, to both build consumer loyalty for particular businesses and maintain contact with them across multiple locations in the TCN network.

Beginning in the fourth quarter of this year, consumers will be invited to download the new app, created by TCN Media (the company's sales and marketing division). The offers include engaging entertainment content and special deals from participating restaurant chains.

After the consumer downloads the app in a particular location, the user will be able to "access branded incentives and information provided by our affiliate and advertising partners with one seamless application, but with a skin unique to each chain's brand," stated TCN president and CEO Jerry Hall.

Once the app has been downloaded, it will allow the phone to recognize other locations in the TCN network and switch the "skin" accordingly, along with entertainment and advertising content, and games that are specific to that chain.

The app is available for mobile download at various chain locations including Applebee's, Friday's, Chili's, Outback, Einstein/Noah's Bagels, Tully's Coffee, Coffee Bean & Tea Leaf, Robek's, Juice It Up! and Seattle's Best Coffee in Border's Bookstore.

Hall said there will be a limited number of advertisers sponsoring the app at launch. TCN is also working to create custom entertainment segments for mobile download specific to different chains and locations.

Overall, TCN's Casual Dining Network encompasses over 700 casual dining restaurants, while its Fast Casual Network is located in 623 locations. According to TCN, the combined network -- boasting about 3,550 screens -- delivers 13 million Nielsen-Rated viewers and over 35.9 million ad exposures per month in major markets across the U.S.