Consumers Not Sold On In-Car Connectivity

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The auto companies may be moving a bit too fast for the American public when it comes to putting connectivity into their cars. 

According to a new Harris Poll, more than three-quarters (76%) of Americans think in-car connectivity technology (including mobile devices that connect to the Internet, navigation systems, emergency response systems and driving-habit monitoring devices) is distracting and could be dangerous. More than half (55%) believe the automakers have already taken the technology too far. 

Beyond the concerns about distracted driving, nearly two-thirds of car owners had privacy concerns about the technology tracking where and how they drive. Two-fifths (41%) believed their insurance rates could go up because of what the technology reveals about their driving habits; the concerns increased among younger drivers and men.

As one might expect, the difference in attitudes about in-car connectivity falls along generational lines. Baby Boomers put a much lesser importance on connectivity (only 39% of owners 50-66 find it to be an important feature) than Millennials (58% of owners 18-35 felt it was important). In fact, among younger buyers, two-thirds (66%) said the technology available in a vehicle has some or a great deal of influence on their car choice, while only 46% of Baby Boomers feel the same way. 

“Car makers should take note; depending on the generation of their target market, in-car connectivity can have influence on the buying decision, but too much of a good thing may just be too much,” said Mike Chadsey, vice president, automotive solutions consultant for Harris Interactive, in a statement. “Ultimately, when it comes to marrying technology with their car, consumers want it to be both safe and in a way that they can control.”

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1 comment on "Consumers Not Sold On In-Car Connectivity ".

1. Paula Lynn from Who Else Unlimited
   

   commented on: August 2, 2012 at 8:30 a.m.
   Until the insurance companies get more involved. There will come a time when a consumer is found driving while using (technology) instead of driving the insurance will not kick in for an accident. Not only can the culprit loose their car and license, but everything they own very easily. Insurance companies are notorious for not liking to pay. Speak to some PI attorneys and check your policies and check out of technology near the driver.

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