Pereira & O'Dell Explains 'Hunkvertising' on Nightline

Hey - it's not often an ad agency gets to go on TV and talk about themselves. And no, AMC's "The Pitch" doesn't count. That's called going on TV and making an ass of yourself. For an ABC Nightline segment on the latest advertising trend, Hunkvertising, San Francisco-based Pereira & O'Dell made an appearance to discuss the trend. Featured in the segment were ECD Jaime Robinson and Chris Applebaum, director of the agency's recent Renuzit ad. In addition to discussing the, ahem, ins and outs of the trend, Nightline reporter Nick Watt appears in his own P&O'D-produced Hunkvertisement. Check out the segment here.

Hey - so here's a mashup of epic proportions. Remember that Wren video that had complete strangers kissing one another? And remember that creative dude named Jason Pickar who is vying for the top spot on LA 106 FM's Sho's Next Hip Hop MC Contest? Okay, got it? Now mash the two together and you have what Pickar calls “The Last FIRST KISS Parody You Need to See.” And, indeed it is. In the clip, Pickar foists his bearded largess upon a variety of men and women who, predictably, react with disdain and revolt. Personally, we like the Hispanic chick.

So back in the day when American Express CMO John Hayes was managing advertising programs, life was simple and very different. But not all that different. Speaking at this week's 4A's Transformation Conference, Hayes suggested agencies focus on what he calls Interpretation rather than just creative. There has certainly been a lot of advancement in technology, and that has drastically affected the flow of marketing from brands to consumers. He suggests agencies focus on interpreting how these changes are altering habits and behavior. He explains: “Too often we tend to think of change in a very singular mindset, technology. But technology is not the real issue, not the root cause. It’s an effect, for sure, but the real driver of societal change is society itself, not your smartphone.” Don't get caught up in the tech.

If you've toiled in the ad agency world for a lengthy period of time, you may from time to time feel as if you've lost your soul. Well, fear not. Burrell Communications Group Founder Tom Burrell has some sage advice for you and 5 tips on how to fit some social good into your daily routine of convincing people to buy things they neither need or want. His tips include focusing on talent, not status and embracing positive realism. Want to feel good? Get the dirt off your hands? Give Burrell's tips a read. At the end of the day, you'll feel better -- and you'll feel proud to share what you do all day with fellow parents at your kids' next school event

Recommend (5) Print RSS
  • This Guy Argues Doing Crowdsource Work Could Land You Your Dream Agency Job

    Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company does. Well, he's out with a five-point argument entitled 5 Myths About Crowdsourcing Creative Work that explains why there's nothing wrong with the advertising community embracing ...
  • Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company

    So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking at the annual Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, said: "Acquisitions are not a strategy in and ...
  • Are Ad Agency Employees the Biggest "Empty Labor" Slackers?

    Well, well, well. Is an ad agency one of the places where workers waste the most amount of time engaging in "empty labor"? In a new book, Lund University Sociologist Roland Paulsen examines the notion of empty labor interviewing people from various industries. Paulsen found, on average, that employees across ...
  • President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech

    Australian ad man Tim Bond is happy. Really, really happy. In 1985 Bond was working for D'Arcy MacManus and Masius and was asked to come up with a tagline for Queensland. He thought about the task for ten weeks. And out came "Beautiful one day, perfect the next." It became ...
  • This Creative Brief Was Delivered With Oculus Rift and A Treadmill

    Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee situation for the charity group UAF by immersing them in the very issue they would be assigned to tackle. How? By using the virtual reality technology ...
  • Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity

    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites their employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in ...
  • GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela

    Doing its part for Movember, GSD&M -- along with its MoPack Movember team -- is helping to spread the word about men's health with the launch of...wait for it...a Spanish telenovela. Yeah, that makes a lot of sense, right? But, hey, GSD&M is an ad agency and ad agencies just ...
  • Fallon 'Winternship' Program to Clothe, House, Transport, Entertain 8 Lucky Interns

    Well, of course they are! After all, who'd want to intern at an agency in freezing cold Minnesota when they could work in the warm confines of Manhattan? Oh, wait. Anyway, Fallon Minneapolis has launched an intern program called Wintern. In order to lure interns into the program, the agency ...
  • Leo Burnett Tops List of Adoption-Friendly Workplaces

    Well, there's a list for everything, right? Why not one for the best workplaces with adoption-friendly policies? Yeah, why not? Well the Dave Thomas Foundation for Adoption has awarded Leo Burnett the top spot on its 2014 list of the top adoption-friendly workplaces in advertising, marketing and public relations followed ...
  • Mindshare Has All the Answers to Your Millennial Questions

    Anything and everything you ever wanted to know about Millennials. WPP media shop Mindshare North America is out with new research. Badge Brands and the New Millennial Identity, takes a look at the importance of intelligence and friendship to the Millennial generation -- and how brands can capitalize on Millennials ...
>> MAD Archives