So anytime we see a press release that touts the fact that an agency just won an award for "most attractive employer," we wonder if ad agencies really are still giving out awards for having
the hottest looking employees. We then realize the press release is from France and it's touting the fact that Publicis Groupe garnered that win in the 5th annual Randstad Awards. And it's not about
how attractive people who work in the agency are. It's all about what a cool (i.e., attractive) place Publicis is to work. Okay. Now that we have that all cleared up.
While chit chat evokes a not so great gelling between Publicis and Kaplan Thaler following the merger, it would appear that wonderful things have always been said about Linda Kaplan Thaler. In a Direct Marketing News article, Kaplan shares eight reasons why it pays to pay it forward. Number one on the list is being nice and training everyone who works for you to be nice. You think nice guys finish last? Not so. U.S. Bank CEO Richard Davis, who had narrowed down his agency search to a few agencies including Kaplan Thaler and was told how nice the agency was to a security guard, thought: "If they're this nice to the security guard, I can only imagine how they're going to treat my people." That sentiment clinched the decision to choose Kaplan as the bank's agency.
Well here's a fun time waster. Bright Red\TBWA is out with Designer Dirty Talk, a double entendre-laden site created by a couple of the agency's designers. Anyone can submit their own dirty talk, but the site also generates random dirty talk like "Let me undo that for you," "I'm looking for a big batch who will let me liquify in her bounding box" and "Fill me while I add a stroke." And so it goes. Anything for an excuse to work sexual innuendo into a piece of creative.
You may never have heard of Boise-based ad man Bill Drake, who since 1978 has run Drake Cooper Advertising. There's probably all kinds of people who you've never heard of who have been toiling in advertising for longer than you've been alive. And just because you've never heard of them doesn't mean they haven't been rockin' things for decades. But everyone's awesomeness comes to an end at some point, and that time has come for Drake who just retired after four decades running the shop. Of the changes he has seen over the years, Drake said: "Consumers years ago were a little naive, and whatever the advertising said they believed. And then as time has gone on, not only are consumers more savvy, they're aware. And they now give you permission to market to them. That's a very different environment than the way it used to be, and therefore the way we approach our craft is very different. Now there's a higher entertainment value. There's a more engaging mindset to it than what it used to be."
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.
Barton F. Graf 9000 has brought in a new creative team, Michael Hagos and Sam Dolphin, who have joined the agency as art director and copywriter. Hagos and Dolphin will report directly to Executive
Creative Directors Scott Vitrone and Ian Reichenthal.
Hagos and Dolphin have been working together off and on since the pair were in graduate school at Virginia Commonwealth University and became a team while helping to launch the New York office of Goodby, Silverstein and Partners. Together, they have worked on Comcast, New York Post, Street Easy, and Rock the Vote.
Of the pair, Barton F. Graff 9000 Founder and Chief Creative Officer Gerry Graf said: “I love the different ways they find creative solutions. When I look at work, and I can’t figure out how the team came up with the idea, those are the people I really like. Michael and Sam are campaign thinkers who fundamentally understand that breakthrough ideas also need to sell stuff. Not to mention, they’re pretty nice guys to have around the office.”
Before his time at Goodby, Hagos worked as a freelancer for a variety of agencies including Red Antler and Venables Bell and Partners. Prior to that, he spent time some time at Mother NY and Sid Lee, producing creative work for companies such as Target, Virgin Mobile, Stella Artois, Proust eMusic, and JCPenney. Before becoming partners, Dolphin worked as a copywriter at Wieden+Kennedy, Portland, where he created work for Dodge, P&G, Coca-Cola, Facebook, Nike, American Express, Sony, Special Olympics, and Herbal Essences, among others.