Under the terms of the deal, Network A’s action sports programming will be displayed on screens across the ZoomSocial
network, reaching over 2,000 bars and nightlife venues, as well as ZoomFitness, a network of over 2,300 health clubs across the country.
Altogether, the Zoom networks reach over 48 million viewers per month, per the company.
Zoom and Network A will also collaborate to offer brand advertisers custom-branded video packages for distribution across the DOOH network, as well as Network A’s social and mobile platforms.
Network A's action sports content features both original and branded action video of snowboard, skiing, surfing, skateboarding, motocross, “drift,” and BMX, including “Tuerck’d,” about Formula Drift driver Ryan Tuerck; “Garage Tours,” taking viewers inside the garages of famous racing drivers; and “Alana: Surfer Girl,” following the life of champion surfer and Sports Illustrated swimsuit model Alana Blanchard.
This is the latest in a series of new content and distribution deals from Zoom. Last year, Zoom unveiled a partnership with NetPulse, which provides the software that runs most cardio-fitness machines, to deliver advertising and content to digital displays on equipment in health clubs in Zoom’s ClubCom network of over 4,000 venues, as well as NetPulse’s associated Web and mobile channels.
Also last year, Zoom Media & Marketing announced a new deal making it the exclusive long-term media and advertising partner for Town Sports International, which owns and operates 157 health clubs in the Northeast and mid-Atlantic regions. The deal covers media and promotional assets, including static billboards, digital signage, television programming, overhead sound and product sampling.