There is mounting belief that the merger between Publicis Group and Omnicom will never happen. The latest comes from analysts who have lost whatever warmth they may ever have had for the
deal. Pivotal Research Group Analyst Brian Wieser said: "There is evidently a realistic chance that the merger with Publicis will not be completed, whether due to external factors or management
preferences." And Albert Fried Analyst Rich Tullo places the odds of the deal coming to fruition at 40%, a drop from his original 66%. While challenges mount including a fight over who will become
CFO, the deal contains a $500 million termination fee that must be paid by the party that backs out first. So there's plenty of incentive still in place to make the deal work.
The phrase "stop trying to make Fetch happen" comes to mind when hearing about all the companies and marketers out there that can't wait to jump on the drone bandwagon with their offerings. Ever since Amazon dropped the ridiculous Amazon Prime Air on us, marketers and agencies have been in overdrive toying with their pet drone projects. But the FAA is having none of it. When Minneapolis agency Pocket Hercules pulled a stunt for its client Lakemaid beer, it received a warning from the FAA. Of the warning, CCO Jack Supple said: “They warn you and inform you of the regulations. The next level is a stiffer warning. Then they can fine you. Then they can actually blacklist you, or so I’ve heard. If you push it too far, you will not be licensed when it comes time to be licensed.” Pocket Hercules is just one of many agencies and marketers playing in the space. Supple adds, “Drones have already done quite a bit to the creative landscape with the photography being shot from them. That’s being done now, but they’re just being quiet about it because the photographers don’t want to be issued a $10,000 fine. The FAA is probably justified in trying to make sure that every Tom, Dick or Harry can’t be running commercial drones over the heads of the citizenry.” Yup. Still doing it. Just not talking about it.
Do you want your voice heard regarding the fact that just 3% of creative directors are women? Do you want to hear what those who are addressing the situation have to say? As an extension of the 3Percent Conference that was held last fall in San Francisco, the organization has launched a series of smaller, road show events. There's one this week in New York hosted by Ogilvy & Mather. Beginning at 6 p.m. Thursday (May 8) with cocktails, of course, a panel moderated by MediaPost Editor-at-Large Barbara Lippert will include 3Percent Conference Founder Kat Gordon, Deutsch NY CCO Kerry Keenan, Ogilvy & Mather NY ECD Corinna Falusi, BBDO NY CCO Greg Hahn and BBH NY CCO John Patroulis. Check it out here.
And here's a fun one. Ryan McLeod, Grant MacLennan and David Park from Glasgow, Scotland agency Equator are out with Critique That Shit, a site on which you can enter a URL and have a deadpan, Siri-like voice spit out canned Web site critiques like, "I 100% appreciate your design efforts" and "Like Jesus on the cross, you nailed it Boss." Check it out if you want a laugh but don't expect any true insight. Oh wait -- are the real-life critiques you receive ever insightful? Maybe these will be better.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.