Commentary
Social TV On The Rise, IAB Finds
- by Erik Sass , Staff Writer @eriksass1, April 20, 2015
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted to social media -- much of it related to the TV programs, according to a new study from the Interactive Advertising Bureau titled “The Changing TV …
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
