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Steve Sternberg

Member since September 2009 Contact Steve

Steve Sternberg currently works as a freelance media consultant. He has more then 30 years of television and video analysis experience, having held top research posts at Bozell, TN Media, Magna Global, and ION Media Networks. He also authors The Sternberg Report (

Articles by Steve All articles by Steve

  • Will All TV Median Ages Soon Be Over 50? in MediaDailyNews on 04/30/2015

    In 2015, broadcast median ages continue to rise, with CBS at 59, ABC and NBC at 54, Fox at 49, and CW at 44. Roughly 45% of all ad-supported cable networks measured by Nielsen have median ages of 50 or higher.

  • Traditional Television Viewing Continues To Grow in MediaDailyNews on 04/20/2015

    When it comes to determining whether TV viewing is shifting, I much prefer to rely on Nielsen data and its Total Audience Report than studies done by companies that benefit from people thinking TV viewing is declining, while alternate sources are growing unabated.

  • A Young Media Person's Guide to Analyzing Pilots in MediaDailyNews on 04/15/2015

    Comedies should be funny because of the characters, not the plot. Is it a one-joke show or can it be maintained as a weekly series? Also, stars don't make shows; shows make stars.

  • Cable Upfront: Are All Rating Points Equal? in MediaDailyNews on 04/03/2015

    In May, the broadcast networks will be unveiling their new programming and prime-time schedules for next season. But in March and April, cable networks try to persuade advertisers they are the best among the many cable networks that get virtually the same number of viewers.

  • 'Mad Men': Remembering The Good Old Days in MediaDailyNews on 03/25/2015

    The final seven episodes of Season 7 of "Mad Men" begin on Sunday, April 5. "Mad Men" proved one of my favorite sayings: "Stars don't make shows, shows make stars."

  • Lessons To Take Away From Success Of 'Empire' in MediaDailyNews on 03/25/2015

    The success of Fox's new drama, "Empire," has rightfully attracted much praise and headlines. As the broadcast networks plan their schedules for next season, what lessons should they take away from this? First let's get some historical perspective.

  • C3 Or C7: Does It Really Matter?  in MediaDailyNews on 03/18/2015

    Often times, new and ostensibly improved research makes people think they are getting closer to the "truth," when they are actually getting farther away. C3 is a good example; it's not necessarily close to any individual commercial rating. Switching to C7 would not change much in terms of how far away we are from actual commercial measurement. But since it gives a better indication of overall program viewing, there's no reason not to go with C7.

  • Assessing Audience Value In The Age Of Time-Shifting And Binge Viewing in MediaDailyNews on 03/09/2015

    Attracting loyal viewers who watch your commercials. There's not much more an advertiser can ask of a network. We need to develop a better set of value factors that could be objectively used at any point during the season to evaluate all cable networks.

  • How To Fix The Academy Awards Show in MediaDailyNews on 03/04/2015

    As I was watching this year's Academy Awards broadcast, I had to ask myself, is it this excruciatingly boring every year? Then I remembered - I asked myself the same question last year.

  • Listen Up Networks and Marketers: I'm Not My Father in MediaDailyNews on 03/03/2015

    Most media and marketing executives, however, now see me as though I'm part of my father's generation, with the media and buying habits he displayed when he was approaching 60. I am not. Ignore me and those like me at your own risk.

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