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Steve Sternberg

Member since September 2009 Contact Steve

Steve Sternberg currently works as a freelance media consultant. He has more then 30 years of television and video analysis experience, having held top research posts at Bozell, TN Media, Magna Global, and ION Media Networks. He also authors The Sternberg Report (

Articles by Steve All articles by Steve

  • The Donald Trumps Cable News in MediaDailyNews on 07/29/2015

    You can almost see cable news reporters starting to panic. They simply don't understand how more than 20% of Republicans could favor Donald Trump.

  • Why Nielsen Is Forced To Model Even Though It Is Bad Research in MediaDailyNews on 07/14/2015

    The problem with TV modeling is that it's not good research for measuring viewing behavior, no matter how good the modelers. And even though Nielsen does have some of the very best researchers, calling them "scientists" doesn't make them better.

  • Why Netflix Is The Best Thing Ever in MediaDailyNews on 06/24/2015

    The main reason Netflix continues to grow and thrive is that it does not have the same constraints as ad-supported networks, most importantly, needing to worry about average minute ratings.

  • Evaluating The New Fall TV Series in MediaDailyNews on 06/09/2015

    After examining the fall schedules and watching most of the pilots, here are a few takeaways - keeping in mind that hits are almost always a surprise. For example, I didn't expect much from a comedy starring Rob Lowe and Fred Savage, but Fox's 'The Grinder' looks good.

  • Can 'Supergirl' Soar In A Male-Dominated Genre? in MediaDailyNews on 05/28/2015

    The trailer for CBS' upcoming "Supergirl" reportedly got more than 10 million views in one week. "Supergirl" is trying to be a combination of the breeziness, humor and tone of "The Flash" and the more serious "let's protect the world from enhanced powered people and aliens" tone of "S.H.I.E.L.D." It will also be interesting to see if men and boys will watch a superhero show where virtually all the main characters are women, including the main villain.

  • Will All TV Median Ages Soon Be Over 50? in MediaDailyNews on 04/30/2015

    In 2015, broadcast median ages continue to rise, with CBS at 59, ABC and NBC at 54, Fox at 49, and CW at 44. Roughly 45% of all ad-supported cable networks measured by Nielsen have median ages of 50 or higher.

  • Traditional Television Viewing Continues To Grow in MediaDailyNews on 04/20/2015

    When it comes to determining whether TV viewing is shifting, I much prefer to rely on Nielsen data and its Total Audience Report than studies done by companies that benefit from people thinking TV viewing is declining, while alternate sources are growing unabated.

  • A Young Media Person's Guide to Analyzing Pilots in MediaDailyNews on 04/15/2015

    Comedies should be funny because of the characters, not the plot. Is it a one-joke show or can it be maintained as a weekly series? Also, stars don't make shows; shows make stars.

  • Cable Upfront: Are All Rating Points Equal? in MediaDailyNews on 04/03/2015

    In May, the broadcast networks will be unveiling their new programming and prime-time schedules for next season. But in March and April, cable networks try to persuade advertisers they are the best among the many cable networks that get virtually the same number of viewers.

  • 'Mad Men': Remembering The Good Old Days in MediaDailyNews on 03/25/2015

    The final seven episodes of Season 7 of "Mad Men" begin on Sunday, April 5. "Mad Men" proved one of my favorite sayings: "Stars don't make shows, shows make stars."

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