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Steve Sternberg

Member since September 2009Contact Steve

Steve Sternberg is currently Editor-in-Chief of The Sternberg Report. He has more then 30 years of television and video analysis experience, having held top research posts at Bozell, TN Media, Magna Global, and ION Media Networks. He also authors The Sternberg Report (www.sternbergreport.com)

Articles by Steve All articles by Steve

  • Streaming Ads Are Much More Valuable Than Linear TV Ads in Research Intelligencer on 04/09/2024

    In this week's edition, I provide a brief history of why there's no good research on the subject.

  • Academy Awards: Bad TV Got Better (But Can Get Even Better) in Research Intelligencer on 03/11/2024

    The main problem with the Oscars telecast is it is geared more toward Hollywood insiders than average TV viewers. Here's how that can be fixed.

  • TV Reviews: The Good, The Too Bad, And The Ugly in Research Intelligencer on 03/07/2024

    This week's edition continues a special monthly series in which I review TV shows labeled the Good, the Too Bad, and the Ugly. Every issue will not necessarily contain a show in each category, and some will have multiple shows in a single category. This month's report focuses exclusively on "the good." By way of definition, the Good is a show you should enjoy if you like that particular genre. The Too Bad is a show that could have (or should have) been better - but doesn't necessarily mean it's bad. The Ugly is a show that completely misses the mark or is just an ill-conceived mess.

  • Relatively New TV Shows: The Good, The Too Bad And The Ugly in Research Intelligencer on 02/20/2024

    Beginning with this week's edition, I'm starting a new monthly series in which I review new shows labeled the good, the too bad, and the ugly. Actually, last month's column, when I reviewed the three latest Marvel series, "Loki" season two (good), "Secret Invasion" (too bad), and "Echo" (ugly), can be considered the first one - I just hadn't thought of this title yet. By way of definition, Good is a show that if you like this particular genre, you should enjoy, Too Bad is a show that could have (or should have) been good but somehow misses the mark, and Ugly is a show that is either an ill-conceived mess or has something about it that makes it unappealing. Some of the shows I call "ugly" could also be placed in the "too bad" category, but then I wouldn't have such a nifty title. I think as these reviews take shape, you'll start to see the distinction between "too bad" and "ugly."

  • 'Going For It' On 4th Down: The Problem With NFL Analytics in Research Intelligencer on 02/06/2024

    Over the past few years, one of the more controversial aspects of NFL football games is the idea of going for it on fourth down when a team needs two or three (sometimes more) yards for a first down. The reason? Something called "analytics," which has upended decades of NFL truism and tradition. Anyone who watched the NFC Championship game between the San Francisco 49ers and Detroit Lions (or any number of other games this season) knows how contentious this has become. Whether you agree or disagree with using analytics to help determine the best course of action during a sports contest, it is here to stay. In this week's edition, I explain the role statistical research has -- and is -- playing in NFL coverage.

  • More Marvel Mayhem: 'Loki' Soars, But 'Secret Invasion,' 'Echo' Sink in Research Intelligencer on 01/24/2024

    Ten live-action TV series were produced for Disney+ between 2021 and 2024, with at least six more planned over the next couple of years. Some of these shows feature well-known characters who appeared in the theatrical films, while others pulled more obscure characters from the extensive Marvel comics library. In this week's edition, I provide reviews of the three latest entries, "Secret Invasion," "Loki" season two and "Echo." Warning: spoilers ahead.

  • The Emmy Awards: How To Make Them Better in Research Intelligencer on 01/12/2024

    The Emmy Awards telecast has traditionally alternated among ABC, CBS, NBC and Fox. Once seen as a major promotional vehicle for the broadcast networks (pre-2015, at least), the host network would win a bunch of awards and have commercials ready to immediately tout its wins. I'm old enough to remember when marginally-rated series would become hits after winning multiple Emmys. It was a big deal. This, of course, hasn't been the case for several years, as premium and ad-supported cable, and more recently, Netflix and other streamers, have caught up. In this week's edition, I explain how the Emmy Awards telecast can be made more ready-for-broadcast-prime-time.

  • Counting Down The 40 Best TV Shows Of 2023: No. 10 Through 1 in Research Intelligencer on 01/02/2024

    There are few things as subjective as picking the best TV shows of the year. While most lists contain a half dozen or so of the same series, the remaining slots have a wide variation from critic-to-critic (and viewer-to-viewer). This is largely because there is a wider variety of content on the air than ever before on both linear and streaming platforms. It is also a sign of a robust television/video landscape. From broad-appeal procedural dramas, to more niche series geared to specific sub-genres, to international (non-English language) hits, to little-publicized hidden streaming gems, there's something for everyone. And while my list may not match yours, this week's edition features my final top 10 list of the best shows of 2023.

  • Counting Down The 40 Best TV Shows Of 2023: #20-11 in Research Intelligencer on 12/19/2023

    The first two parts of my countdown of the best 40 TV shows of 2023, which included #40-21, contained a wide variety of program genres. Part Three, in this week's edition, looks at #20-11 and has just as much diversity. This is a sign of a robust television landscape. There are now so many linear and streaming series on so many platforms, that there's something (actually many things) for everyone.

  • Counting Down The 40 Best TV Shows Of 2023: #30-21 in Research Intelligencer on 12/14/2023

    The first of my four-part countdown of the best 40 TV shows of 2023, which included those ranked 40 through 31, contained a wide variety of program genres. In this week's edition, I publish part 2 -- those ranking 30 through 21 -- and their focus has an even greater diversity. This is a sign of a robust television landscape. There are now so many linear and streaming series on so many platforms, that there's something (actually many things) for everyone.

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