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CATHARINE P. TAYLOR

Catharine P. Taylor has been covering digital media and advertising for almost 15 years. Follow her on Twitter @cpealet.

Meet Cathy at MediaPost Events

  • Cathy attended Future of Media, October 03, 2012
    New York University Kimmel Center

Articles by Cathy All articles by Cathy

  • CMOs Just Aren't That Social. Question Is, Why? in Social Media Insider on 09/19/2014

    There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just don't get is their often-willful ignorance about how people are actually using media.

  • Hey, Marketers: #NeverForget NOT To Advertise About Tragedies in Social Media Insider on 09/12/2014

    Sorry, folks. It needs to be said yet again, even though the Social Media Insider last told you this less than a month ago. I repeat: do NOT try to market your way into discussion about a tragedy. Stop the trage-tweeting!

  • Who's Afraid Of The Big, Bad Algorithm? Twitter Users! in Social Media Insider on 09/05/2014

    Oh, no! The truth about Twitter's future plans seems to be slowly leaking out, and all signs - or several really important ones, anyway - are pointing toward a Twitter feed filtered, by ... an, an ... algorithm! Shiver the thought!

  • Are Your Customers Starting To Hide From You? in Social Media Insider on 08/25/2014

    I'm reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I'm looking at an unobstructed view of Squaw Valley, set against a clear, mostly cloud-free, sky. But maybe the view from last year's Tahoe summit -- smoky, courtesy of massive wildfires several hours away -- would have been more fitting, considering what I'm about to say about consumers and social media.

  • More Evidence That The Social Media Consumer -- And Creator -- Is Always Right  in Social Media Insider on 08/18/2014

    This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else with her life. Reason one, of course, was the death of Robin Williams, which led to an online outpouring the likes of which we've never seen. Number two -- if a somewhat distant number two -- was the plethora of Ice Bucket Challenge videos, which have an almost inexplicable allure. Somehow, the sight of neighbors and public figures dousing themselves with ice water doesn't get old.

  • You Might Not "Like" This, But You Should in Social Media Insider on 08/08/2014

    Boy, it's been a hard year for the Facebook "like" -- because, well, no one likes it anymore. First came the news that a simple "like" was useless -- to advertisers anyway -- because it has long ago stopped meaning that consumers who "like" advertiser pages will actually see the content that is then stuffed into their News Feed. And then, this week came this news: Facebook is now disallowing most incentivized "liking," of the "'Like'-our-page-if-you-want-to-enter-the-sweepstakes" variety.

  • Sharknado Eats Twitter -- But So Far, Not the Other Way Around in Social Media Insider on 07/31/2014

    Apparently -- unlike sharks-gone-terrestrial -- it's not time to kill off Twitter, just yet. The social network this week saw its stock jump 30% after reporting its second quarter earnings, which showed that the platform increased revenue by 124%, to $312 million, and monthly active users by 24%, to 271 million. Further -- and perhaps most importantly -- CEO Dick Costolo came up with a nifty new way to account for Twitter's popularity. It turns out that if you've ever seen a tweet, you're part of Twitter's extended reach. (Using that methodology, I think my mom is on Facebook.)

  • This Twitch Thing Is Going to Be Big -- In Fact, It Already Is in Social Media Insider on 07/25/2014

    One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built of our own interests and desires, to the exclusion of other worlds that are equally vibrant. So I won't blame you for not getting the ramifications of the (mostly) confirmed news that Google is buying live-stream gaming service Twitch, which it will then run out of the YouTube division. I am not a gamer -- unless you count boring games of Spider Solitaire -- but I live with someone who is: our 16-year-old son. If his online habits are any indication, this deal is something that advertisers and agencies need to wake up to.

  • Let The Follower Beware: Facebook And Twitter Get Serious About Commerce  in Social Media Insider on 07/18/2014

    Social trend of the week: clicking on "Buy" buttons. While it's tempting to just leave it at that, I suppose people who read this might like a little context. Fortunately there are actually boatloads of it, as both Facebook and Twitter made it clear this week they are getting much more aggressive about turning their social platforms into e-commerce portals. Let the follower beware?

  • Good Brand Tweets Are Not a Rising, Well, Tide in MediaPost Weekend on 07/13/2014

    It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. Ladies and gentlemen, I present the Tide tweet, complete with twitpic. Marvel at the deftly handled brand tie-in! Ooh and aah at the duct tape covering up the name on LeBron James' old Cleveland uniform! Applaud at the use of the malleable #JustInCase hashtag!

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