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CATHARINE P. TAYLOR

Catharine P. Taylor has been covering digital media and advertising for almost 15 years. Follow her on Twitter @cpealet.

Meet Cathy at MediaPost Events

  • Cathy attended Future of Media, October 03, 2012
    New York University Kimmel Center

Articles by Cathy All articles by Cathy

  • What The Ello! This Ad-Free Social Net May Be Onto Something in Social Media Insider on 10/24/2014

    Not that I've gone on it again since registering a few weeks ago, but Ello is starting to get more interesting, what with the news it just received $5.5 million in funding from real, live venture capitalists. Do ad-free social networks have a real future?

  • Tell Me This: Is It Possible to Still Get Organic Reach?  in Social Media Insider on 10/17/2014

    The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both planning to offer subscriber-based streaming services. And to think that cable companies used to deny that cord-cutting was a thing! But, alas, as there's nothing very social about holing up in one's house and binge-watching "Game of Thrones," I'm using this week's column to ask for some social media advice that I hope will also benefit loyal readers. (I know -- the columnist is supposed to give the advice, not take it. But if you have an issue, go whine about it on Twitter.) Here's what I need to know: Is it possible to get organic reach anymore -- and, if so, how and where are you achieving it?

  • Snapchat Accepts Ads -- And Social Media Insider Eats Humble Pie in Social Media Insider on 10/10/2014

    My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but let me be honest: earlier this year, feeling overconfident, I predicted what would happen in 2014 concerning a number of social platforms. Of Snapchat, I wrote: " ... it's hard to see this turning into an advertising platform -- in 2014, or any other year -- both because its content almost always goes away, and because when it doesn't, it's not a good thing." Since that time -- sob -- as if to defy the mighty Social Media Insider, McDonald's, Taco Bell, Heineken and Juicy Couture have all used Snapchat to market themselves; and now, Snapchat founder Evan Spiegel has gone public with the fact that the platform will soon have ads, which he discussed at yet another conference I wasn't invited to: the Vanity Fair New Establishment Summit.

  • Is It Time to Say Hello To Ello? If Not Now, Later in Social Media Insider on 10/03/2014

    The Social Media Insider was feeling a bit quippy the other day when she moderated a panel at OMMA Premium Display. The topic was on whether paid social had actually morphed into online display, so she took that opportunity to try and kill off Ello, only a week after anyone - except for a bunch of people in Burlington, VT - had ever heard of it.

  • More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use  in Social Media Insider on 09/26/2014

    Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue to spend billions of dollars on media that the youth of the world just aren't watching: namely, commercial TV. And all you need do to wonder if that's a wise allocation of media dollars is to get your nose out of your laptop and see what's going on in your own home.

  • CMOs Just Aren't That Social. Question Is, Why? in Social Media Insider on 09/19/2014

    There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just don't get is their often-willful ignorance about how people are actually using media.

  • Hey, Marketers: #NeverForget NOT To Advertise About Tragedies in Social Media Insider on 09/12/2014

    Sorry, folks. It needs to be said yet again, even though the Social Media Insider last told you this less than a month ago. I repeat: do NOT try to market your way into discussion about a tragedy. Stop the trage-tweeting!

  • Who's Afraid Of The Big, Bad Algorithm? Twitter Users! in Social Media Insider on 09/05/2014

    Oh, no! The truth about Twitter's future plans seems to be slowly leaking out, and all signs - or several really important ones, anyway - are pointing toward a Twitter feed filtered, by ... an, an ... algorithm! Shiver the thought!

  • Are Your Customers Starting To Hide From You? in Social Media Insider on 08/25/2014

    I'm reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I'm looking at an unobstructed view of Squaw Valley, set against a clear, mostly cloud-free, sky. But maybe the view from last year's Tahoe summit -- smoky, courtesy of massive wildfires several hours away -- would have been more fitting, considering what I'm about to say about consumers and social media.

  • More Evidence That The Social Media Consumer -- And Creator -- Is Always Right  in Social Media Insider on 08/18/2014

    This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else with her life. Reason one, of course, was the death of Robin Williams, which led to an online outpouring the likes of which we've never seen. Number two -- if a somewhat distant number two -- was the plethora of Ice Bucket Challenge videos, which have an almost inexplicable allure. Somehow, the sight of neighbors and public figures dousing themselves with ice water doesn't get old.

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