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Daniel Ambrose

Member since November 1997 Contact Daniel

Media company Management Consulting and Advertising Sales Strategy & Training.

Meet Daniel at MediaPost Events

  • Daniel attended Future of Media, October 05, 2011
    New York University Kimmel Center
  • Daniel is attending OMMA Global at Advertising Week, September 27, 2010

Articles by Daniel All articles by Daniel

  • In Search Of Authenticity in Online Publishing Insider on 01/10/2013

    Content marketing is all the rage these days. Why not? Until further notice, Google is directing the greatest number of eyeballs every day, in every way. Why not build some content that will attract those eyeballs at just the right time?

  • Is 'The Market' Ever Wrong? in Online Publishing Insider on 12/13/2012

    We don't have to go back to the Dutch Tulip Mania in 1636 & '37, or the South Seas Bubble in the early 1700s, to know that markets can be wrong. In my humble business lifetime we have had the Internet stock bubble, and the market gave us a housing bubble. Gas station attendants got mortgages to buy McMansions. Math geniuses made presentations at investment conferences on how data about past default experience proved the default rates would be low and the returns would be high.

  • Every Ying Has A Yang, And Every Problem A Solution in Online Publishing Insider on 11/15/2012

    Newton's third law of physics says that very action has an equal and opposite reaction. It's a principle that can very often be applied in the world of business. One example of how Newton's law impacts the marketing business is how low-display pricing has driven online publishers to focus on custom marketing solutions, "complete solutions" that combine webinar sponsorships, microsites, promotions, social media marketing etc., and simple "native advertising."

  • Publishing Management In An RTB World in Online Publishing Insider on 10/18/2012

    One thing I have learned in 18 years of working in digital publishing is that the Internet is so big that every idea will be tried. Many, many bad ideas along with good ideas are launched and fierce market forces will sort out the winners from the losers. Then the winners will immediately face new competition, forcing them to evolve to survive. One example of this evolution is the metamorphosis of advertising networks developed to serve and track advertising, and then to fill unsold inventory for publishers.

  • The Trouble With Social Media in Online Publishing Insider on 09/20/2012

    What is the lifespan of social media? Having been working in digital media for 18 years now, I've seen so many social media applications come and go that I wonder if there's a construct through which we can view social media to help us understand its sustainability.

  • The Death Of Solution Selling? No, Birth Of Problem-Solution Selling in Online Publishing Insider on 08/23/2012

    Entrepreneurially driven new-media companies are redefining our clients' needs for them, not waiting to be told what the client needs. Established media needs to step up to the plate to plug the hole in its leaky boat by taking the same approach. Let's define the needs of the marketers we work with, rather than let others do it.

  • Get To The Top! in Online Publishing Insider on 07/26/2012

    One of the enduring truths about business is that successful managers must have the ability to retain two conflicting values in their mind simultaneously, and to balance them appropriately on an ongoing basis. Bankers must maintain depositor safety and loan out money to risky businesses in order to generate a return for the depositors. Manufacturers must balance the need to maintain or increase product quality while at the same time driving down costs. And successful salespeople must listen well to their clients, but also bring new solutions to clients that they don't even know they want.

  • What Happened To The Sweet Science? in Online Publishing Insider on 06/28/2012

    For publishers wondering how to protect their paying business with Internet pay walls, there is a very interesting lesson in the story of two great American sports. Boxing was as popular as baseball in the 1940s. A. J. Liebling, the great New Yorker writer, wrote about "The Sweet Science" in the 1956 book called "the greatest sports book ever" by Sports Illustrated. But something happened over the last few decades to keep boxing from growing with the times, while Major League Baseball has built its success through thick and thin.

  • Thriving In A World Of Change (Enough Handwringing About Ad Rates!) in Online Publishing Insider on 06/07/2012

    For many of us, it's hard to believe change can indeed accelerate, but now it can be said that change is the only constant. Change has been accelerating in how our readers and viewers access our media, and therefore we must change how we publish to our market.

  • On Dating Clients -- I Mean, Calling On Clients  in Online Publishing Insider on 05/03/2012

    I know you have been told by an advertising or media agency; "you don't need to call on the client." They may have even said "the client doesn't see reps," or "you are not allowed to call on the client." So how do you reconcile that with your understanding of the way decisions are made?

Comments by Daniel All comments by Daniel

  • The Crusades Lasted 200 Years. I'm Just Getting Started by Bob Garfield (Garfield at Large on 06/02/2014)

    Well said, Mr. Garfield. Thank you. Native content is nothing more than a fad as I wrote here: http://wp.me/p3W1AV-Qr . Publishers must take advantage, but it won't last long because it is not cost effective for must uses. See the link in my article to research published by Rex Briggs of Marketing Evolution.

  • Yahoo Has Become A Litter Box For Online Advertising by Ari Rosenberg (Online Publishing Insider on 03/27/2014)

    Well said Ari. Funny, there was a time when an advertiser would peruse a magazine to see who the other advertisers were as part of their assessment of whether it was the "right environment" for their own ads.

  • Universal Truth by Joe Mandese (MediaPost Weekend on 02/23/2014)

    Joe, do you ever stop working? Great story! I recall writing a column for your Publishing Insider related to his a couple of years ago when a Wall Street Journal reporter stated that Social would eclipse email. Here is the story: http://www.mediapost.com/publications/article/116411/is-email-strategic-or-dead.html The added twist you have made me understand is that the nature of "social" is also partly private. Hence people whisper at parties. Because the private, whispered, conversation are often the most valuable, the email medium will never be abandoned. And because Metcalf's law says that the value of the network increases by the spare of the nodes on the network, it email with the largest number of nodes will remain the most valuable social network.

  • The Ultimate Super Bowl Commercial by Bob Garfield (Garfield at Large on 02/03/2014)

    Laughed out loud when I got to Rodman our cultural symbol for doing what every it takes to get attention.

  • Santa Claus, The Tooth Fairy, & 100% Sellout by Jeremy Hlavacek (Online Publishing Insider on 01/30/2014)

    Well said Jeremy. I especially second the motion about investing in training (which I do). In an environment changing as fast as digital publishing, on-going training is critical. Bringing in an outsider always provides a needed new perspective.

  • I Am Not A Geek, But I Play One When Querying Google by Joe Mandese (RTBlog on 01/24/2014)

    Joe, glad you are out there asking questions, and good ones. Interesting that it's hard for a "system" to essentially evaluate the creative to understand whether it is aimed at building brand, awareness, trust, etc. or aiming to drive an immediate action. Pretty clear to me that it's still a DR business.

  • Publishers Need To Scale Back Their Story In 2014 by Ari Rosenberg (Online Publishing Insider on 12/19/2013)

    Ari, I agree with you. Just posted this http://wp.me/p3W1AV-Wb on my own blog about publishers strategy. We can't control how much new inventory is being created every day. We can do a better job of creating demand with better marketing and sales processes to take control of the "needs" that go into RFPs. If we let others define the needs, then they get the business.

  • Is 'The Market' Ever Wrong? by Daniel Ambrose (Online Publishing Insider on 12/13/2012)

    The point I'm trying to make, and I appologize for my off-hand comment about my own experience, is that the companies delivering the so-called targeted impression don't have a relationship with the buyer. Like mortgage brokers who got a commission when they sold a liar loan to a person who couldn't afford the payments, and who feared no consequences of their action, many sites in the behaviorial networks get paid for impressions that are never seen. And they, like the mortgage broker, fear no consequence. We already know that visibility of ads purchased is low. And we know technical systems to verify viewability can be tricked. I'm just saying that we all, and especially buyers, should be skeptical of the boom in RTB because the people promoting it are sure to make money, even when they are selling fake impressions.

  • The Trouble With Social Media by Daniel Ambrose (Online Publishing Insider on 09/20/2012)

    Hello Vox. Nice point about usefulness. The trouble with Facebook is that when one has 500 friends, it's not about staying in touch with family...one and if one "likes" a handful of product/service marketers then one's wall becomes full of advertising messages...so there is a conflict between Facebooks need to derive revenue to pay for the server farm and make a profit, and my interest in stayng in touch with actual friends and family.

  • The Trouble With Social Media by Daniel Ambrose (Online Publishing Insider on 09/20/2012)

    Douglas, my central thesis is that social media are subject to different forces than traditional media (ones where the media company creates the content). I suppose nothing lasts for ever, but frankly Kodak and Blackberry suffer from bad management decisions.

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