Results for 2004
  • FTC Rejects Pleas for Exemptions From Spam Law
    In the one year that Can-Spam's been the law of the land, most e-mail marketers have learned to live with its requirements -- such as providing valid opt-out links in commercial e-mails.
  • Emailing You Some Predictions For 2005
    Any wanna-be pundit can produce the perfunctory industry predictions at year-end--even this one. But some of these predictions may surprise you.
  • A Beast Among Us
    Reality TV had nothing on the Web last week as I watched an edge-of-your-seat, nail-biting story unfold: a story worthy of anything shown on "Law and Order."
  • What Were They Thinking?
    In one of the most bone-headed decisions by any corporate entity since New Coke was released, Lycos Europe has developed (and until recently) was distributing a screensaver that would issue denial of service attacks against servers housing alleged spammers.
  • Virally Yours
    A few years ago plenty was being written about the potential goldmine that viral e-mail marketing offered online marketers who learned how to take advantage of it.
  • 2005 Predictions
    Alright, it's that time of year when I put on my prestidigitation hat and make my 2005 predications for e-mail.
  • The Apprentice Factor
    The most fundamental unit of online advertising, exactly what constitutes an impression, has finally been decided by the Interactive Advertising Bureau (IAB), or at least suggested and recommended.
  • Live From Ad:Tech
    I just got off the stage from an e-mail panel at Ad:Tech and for those that could not be there, here is a summary of what I talked about:
  • Instant Campaigns
    It is hard to believe that the anniversary of the first banner ad just hit 10 years this week and of course e-mail marketing has been around just as long. Ten years!
  • More From the DMA: EMChoice
    One of the interesting new products that I saw at the DMA show was EMChoice, developed by QuinStreet.
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