In the one year that Can-Spam's been the law of the land, most e-mail marketers have learned to live with its requirements -- such as providing valid opt-out links in commercial e-mails.
Any wanna-be pundit can produce the perfunctory industry predictions at year-end--even this one. But some of these predictions may surprise you.
Reality TV had nothing on the Web last week as I watched an edge-of-your-seat, nail-biting story unfold: a story worthy of anything shown on "Law and Order."
In one of the most bone-headed decisions by any corporate entity since New Coke was released, Lycos Europe has developed (and until recently) was distributing a screensaver that would issue denial of service attacks against servers housing alleged spammers.
A few years ago plenty was being written about the potential goldmine that viral e-mail marketing offered online marketers who learned how to take advantage of it.
Alright, it's that time of year when I put on my prestidigitation hat and make my 2005 predications for e-mail.
The most fundamental unit of online advertising, exactly what constitutes an impression, has finally been decided by the Interactive Advertising Bureau (IAB), or at least suggested and recommended.
I just got off the stage from an e-mail panel at Ad:Tech and for those that could not be there, here is a summary of what I talked about:
It is hard to believe that the anniversary of the first banner ad just hit 10 years this week and of course e-mail marketing has been around just as long. Ten years!
One of the interesting new products that I saw at the DMA show was EMChoice, developed by QuinStreet.