In the one year that Can-Spam's been the law of the land, most e-mail marketers have learned to live with its requirements -- such as providing valid opt-out links in commercial e-mails.» 0 Comments
Any wanna-be pundit can produce the perfunctory industry predictions at year-end--even this one. But some of these predictions may surprise you.» 0 Comments
Reality TV had nothing on the Web last week as I watched an edge-of-your-seat, nail-biting story unfold: a story worthy of anything shown on "Law and Order."» 0 Comments
In one of the most bone-headed decisions by any corporate entity since New Coke was released, Lycos Europe has developed (and until recently) was distributing a screensaver that would issue denial of service attacks against servers housing alleged spammers.» 0 Comments
Virally YoursPosted by Bill McCloskey on Nov 30, 12:00 AM
A few years ago plenty was being written about the potential goldmine that viral e-mail marketing offered online marketers who learned how to take advantage of it.» 0 Comments
The most fundamental unit of online advertising, exactly what constitutes an impression, has finally been decided by the Interactive Advertising Bureau (IAB), or at least suggested and recommended.» 0 Comments
It is hard to believe that the anniversary of the first banner ad just hit 10 years this week and of course e-mail marketing has been around just as long. Ten years!» 0 Comments
