Email, like life, is "like a box of chocolates": Sometimes you get things that are hard to chew. In the last year or so, my fellow Insider columnists and I have written about why email is neither dead nor dying, despite what naysayers insist. What will wound email is the enemy within: not spam, regulation or even the SMS/Facebook/MySpace generation, but our own ignorant practices. Stupid is as stupid does. If Forrest Gump were an email marketer instead of a shrimper, he would explain that when otherwise smart marketers do stupid things, they are, in essence, stupid.