Email marketing experience is a vital requirement for a successful career in digital marketing, in my opinion. You learn to fail, you learn to test, you learn how to prioritize and, most importantly, you learn that iteration is what moves the needle. In 2013, email marketers will have an opportunity to stretch their comfort zone in a few areas that will make them even more valuable, not to mention help move the needle:

Anytime I read an article that refers to email as "old," I can't help but snicker inside. Email has changed dramatically since its "You've got mail" days -- and changes incrementally from year to year. Here are some of the changes I see in store for us this year: