by David Baker on Mar 2, 2:00 PM
Where does the Big Data discussion fit into your analytics discussion? Analytics generally is the hardest thing to sell to a budget-conscious marketer, because it's vastly ill defined in companies and hard to translate to terms or just things we do every day. I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics.