by Ray Schultz on Dec 16, 4:16 PM
The emails sent earlier in the month tended to focus on general holiday offerings and deals, SmarterHQ reports.
by Ray Schultz on Dec 13, 2:55 PM
Over a third of consumers expect to see return policies in confirmation emails, Narvar reports.
by Ray Schultz on Dec 12, 5:00 PM
The benchmark study shows open and click rates are down from last year. Roughly 800 consumers in the U.S. and 800 in the UK were surveyed, conducting in-depth interviews with 40 consumers in each country.
by Ray Schultz on Dec 11, 3:16 PM
A study highlighted this week in the "Harvard Business Review" asserts that long-term buying behavior can be determined from the initial purchase.
by Ray Schultz on Dec 10, 4:39 PM
Only 15% of email marketers saw a significant revenue increase in 2019, Demand Metric reports.
by Ray Schultz on Dec 9, 4:52 PM
Clients were doing it, so Sigstr determined that it had to take up account-based marketing (ABM).
by Ray Schultz on Dec 6, 4:58 PM
Email marketers, take note: you have to show data you have on a consumer within one month of receiving a request.
by Ray Schultz on Dec 5, 12:45 PM
County election officials are wide open to email impersonation attacks. Of the counties studied, only 10 nationwide are fully protected, Valimail reports.
by Ray Schultz on Dec 4, 5:13 PM
Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports.
by Ray Schultz on Dec 3, 4:57 PM
Shoppers are drawn to discounts, but emails must be focused. Consumers are more likely to respond to emails with single product promotions, SubjectLine.com reports.