by Ray Schultz on Sep 16, 5:10 PM
Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report.
by Ray Schultz on Sep 15, 12:59 PM
The COVID-19 pandemic has led to email budget cuts in 40% of companies, and to increases in 11%, Litmus reports.
by Ray Schultz on Sep 14, 2:30 PM
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition.
by Ray Schultz on Sep 11, 1:41 PM
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports.
by Ray Schultz on Sep 10, 5:35 PM
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports.
by Ray Schultz on Sep 9, 4:36 PM
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports.
by Ray Schultz on Sep 8, 3:34 PM
Decision makers are tired of COVID-19-related content and see some firms as jumping on the bandwagon, Diffusion reports.
by Ray Schultz on Sep 4, 5:26 PM
Future owners are more likely to say they will mix online and brick-and-mortar, BizFilings reports.
by Ray Schultz on Sep 3, 4:00 PM
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports.
by Ray Schultz on Sep 2, 5:23 PM
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports.