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Are you a small business in the market for some prime advertising real estate? If so, Intuit, the software company responsible for products such as QuickBooks, TurboTax and Mint.com, may have just what you're looking for. Intuit launched a new contest with a major grand prize: a 30-second ad during the 2014 Super Bowl.

Game-based motivation is the process of using game theory and game mechanics to motivate people, provide hyper-feedback, and change behavior. Whether your goal is to improve training compliance, increase sharing of best practices, lift website activity, or drive incremental sales, game-based motivation can effectively change behavior, drive your business objectives,and produce better long-term results. Below are three examples of how game-based motivation is being used by corporations today.

E3 has once again come and gone, but this year the stakes were even larger than usual. We're on the cusp of the next generation of gaming, and everyone is fighting to come out on top of the coming revolution.

With the "Star Wars" holiday of May 4th right behind us, it seems a fitting time for major news from a galaxy far, far away. Disney announced this week that it has struck a deal with EA for exclusive licensing of the "Star Wars" universe to the giant game publisher.

The idea of "gamification" has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. Despite that attention, gamification in the real world of branding and marketing can seem illusory. Often the passionate gamification discussions of strategy and brainstorming sessions crumble under the day-to-day grind of product campaigns and ROI.