Results for August 2009
- How To Avoid Outrage For In-Game Ads
- Last week, my fellow columnist Shankar Gupta noted the loading time debacle with "Wipeout HD"'s in-game ads. The story is a frightening one for marketers unfamiliar with the gaming space. What was essentially a 10-second mistake resulted in the early termination of a campaign and loads of upset customers. Is the gaming space really so unpredictable and volatile?
- Players TKO In-Game Ads
- In-game ads are a relatively new online ad option, and so the best practices are still being determined.
- EA: A Market Trend?
- Electronic Arts is shaking things up and leading by example. The video game company seems to be evolving a new approach to game publishing, one that promises a cross-platform distribution model fortified against piracy.