- Improving Business, One Game At A Time
- Today's business leaders grew up with games in their living rooms. As teens, they enjoyed the first portable gaming devices, playing anywhere and everywhere. As adults, however, these Generation Xers have taken things a step further, importing their gaming affections from free time to work time by using games as a tool to improve business operations. In short: Work is now accepted as play, and vice versa.» 0 Comments
- Mobile Marketing Evolves Beyond Banners -- To Games
- What will exceed $1 billion in 2015? If you said mobile advertising revenue, you would be right. And of this cool $1 billion earned, mobile games will account for 17.4%, or $269 million. To put the number into perspective, that's about how much the 2011 award-winning "Batman: Arkham Asylum" earned at launch -- at $60 a pop. But unlike traditional video games, mobile games appeal to both men and women, young and old. Therefore, they pique interest from brands that normally wouldn't advertise in-game, let alone near them.» 0 Comments
- Game Over -- Or Level Up
- The gaming industry has changed quite a bit compared to say, five years ago, and our next half-decade looks to bring many additional changes. Let's take a look at a few.» 2 Comments
- Activision Endangers Profits For Ad Campaign
- Interesting news this week. Mountain Dew and Doritos have partnered with Activision on a new promotion for "Modern Warfare 3" called "RankUpXP." This promotion will allow gamers who redeem codes from Mountain Dew and Doritos products up to 24 hours of "double XP" gametime (time during which actions in the game result in double the rewards other players get ).
This is a brilliant move for both brands. That said, what is Activision thinking?? They've broken one of the most sacrosanct rules for publishers in game advertising: "Don't let an advertiser endanger your bottom line."» 0 Comments
- Little Games, Big Engagement
- One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. But sometimes, the simplest games can engage thousands of people if the right circumstances come together.» 0 Comments
- 'Free' And 'Ads' Get A Divorce
- The F2P model relies on providing a large introductory portion of a game to users for free, and assumes that if the game is fun/addicting enough, players will be willing to pay after an initial investment of time. This works on a number of psychological principles related to loss aversion and cognitive dissonance. In short, it's extremely potent and effective.» 0 Comments
- Let's All Go F2P
- Free to Play, F2P, Freemium - however you describe it, the business model where consumers get the cow for free, but they need to pay for the milk, the bucket, the stool and the barn, is taking over the Games category of the iTunes app store, as well as the world of online PC gaming.» 0 Comments
- This Week In Gaming
- A few big news items in the past week for gaming: HBO Go is coming to consoles, 3D isn't having a good week, and Diablo III news raises questions for virtual goods.» 0 Comments
- Can Brands And Indie Games Play Nice?
- In roughly two days, independent game studio Addo Games will close out a funding drive for their iPad game in development, "Robots Love Ice Cream" -- a game paid for largely by fan donations through Kickstarter.
Currently, the project is underfunded by about $8,000, but after being featured on sites like Destructoid.com, Wired.com, and others, it seems like it might have an influx of last-minute donations to take its developers over the finish line.» 0 Comments
- EA Buys Popcap
- EA went ahead and acquired Popcap, a move that has been rumored for weeks. This is a major development, and points to a broader gamble by EA.» 0 Comments
