MediaPost Weekend Editions for August 2014
- MediaPost Weekend - Sunday, Aug. 31, 2014
- Drink Up, The Water Fountain Wants You Too
- Google DoubleClick Search Releases Shopping Campaign Tools
- The Few, The Proud, The Uber
- Private-Label Lessons From The Mighty Ritz Cracker
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
- Facebook Adds Targeting Based On Connection Speed
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
- Simple To Learn, Hard To Master
- A Very Good Emmys Telecast Was Sadly Relegated To The Dog Days Of August
- NSA Search Engine Shares Data Across Government Agencies
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
- Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion
- Experts Urge CPGs To Implement Digital Game Plan
- Amazon, Twitch Confirm Acquisition
- MTV's VMAs - What A Difference A Year Makes
- Amazon, Not Google, Will Pay $1B For Twitch, Report Says
- Time For A Happy Ending?
- Google Acquires Gecko Design, Opens Wider Door To Hardware Design, Semiconductor Manufacturing
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
- MediaPost Weekend - Sunday, Aug. 24, 2014
- Emmy Vent Domain
- Fearless Emmy Predictions And Preferences: Drama Series
- Fearless Emmy Predictions And Preferences: Comedy Series
- Fearless Emmy Predictions And Preferences: Movies And Miniseries
- Emmys Become Engagement Event For Samsung TVs
- Ideate. Activate. Opiate.
- The Perfect Viral Storm
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
- BBB Warns That Privacy Code Applies To Cross-Device Tracking
- LinkedIn Settles Class-Action Stemming From Data Breach
- Google Takes Search, YouTube App Promotion Tools Global
- Ballmer Exits Microsoft, Focuses On LA Clippers
- AOL Won't Honor Do-Not-Track Requests
- Broadcast Network Ratings Forecast To Erode, CBS Performance Crucial
- Broadcasters Say Aereo Not Entitled To Cable License, Seek Nationwide Shutdown Order
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
- Katz Launches Westwood One Division, Disney Dumps Radio
- Premature Prognostication About The Fall Freshmen On Fox And The CW
- Premature Prognostication About The Fall Freshmen on ABC, CBS and NBC
- Technology Is Moving Us Closer To Perfect Markets
- If You Are Against This, You Are Probably One Of The People Killing Advertising
- Making Measurement Matter At Kellogg
- MediaPost Weekend - Sunday, Aug. 17, 2014
- Katz Launches Westwood One Division, Disney Dumps Radio
- Facebook Engagement Steady, Snapchat Continues Growth
- Icahn Buys 6.6% Of Gannett
- Teen Facebook Users Seek To Revive Lawsuit Over Social Ads
- A Second Major Investor Takes Stake In IPG
- Global Ad Spend Will Finally Exceed Pre-Crisis Peak In 2015, GroupM Forecasts
- JCPenney Rocks Results; Kohl's Falters
- Facebook Launches Cross-Device Reporting
- An Open Letter To Bob Garfield's Open Letter To My Open Letter To John Oliver
- An Open Letter To The Author Of An Open Letter To John Oliver
- HP Transforms Vine Videos Into A TV Ad
- From Shark Week To Snark Week
- ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies
- Pay for Placement? Fat Chance
- Ad Viewing Grows On Trad TV Digital Platforms With Longer Content
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
- Millennial Auto Shoppers Are Digital, Mobile, Confused
- T-Mobile To Slow Down Some Subscribers With 'Unlimited' Data
- TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
- Local, National Ad Media Spending Trends Relate To Businesses, Not Consumers
- Game Over For Mobile Developer IPOs?
- Apple Siri Inventors Build AI Into Viv Labs Platform
- World Cup, New Business Boost Dentsu Results
- OTT Competition Fuels TV Market
- Google Moves Toward 'Buy' Button Through Listen Now Ad Unit
- Media, Entertainment Execs Trading Cost-Cutting For Growth
- U.S. Ad Rev Forecast To Rise 2.5% In 2014
- Spotify Adds Buy Button, Experiences Through BrandPage
- You Might Not "Like" This, But You Should
- MediaPost Weekend - Saturday, Aug. 9, 2014
- Turner/Warner Bros. Media Camp: New Business Investment And Pitches Come To Life
- U.S. Ad Rev Forecast To Rise 2.5% In 2014
- Facebook Nixes Pages Promotion, Marketers Unfazed
- Dentsu Billings Surge 17% In July As The Firm Expands Holdings On Two Continents
- Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows
- TV, OTT Consumers Seeking Connections
- Getting Clear On Viewability
- Broadcast, Cable Scatter Volume Dips, Digital Video Rises
- John Oliver Is A Genius
- Real Housewives: Ladies Who Launch
- Hackers Winning The Battle Against Malware, Viruses
- Social Ad Spend To Pass $11 Billion By 2017
- Content Can't Be King Without Context
- 21st Century Fox Withdraws Time Warner Bid
- Yahoo Integration With ComScore Goes Live
- Analyzing Vitaminwater's Formula Flip-Flop
- Native Advertising Arrives: John Oliver's Epic Takedown
- Gannett Splits Into 2 Companies: TV, Publishing
- Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
- Social Media Ups TV Awareness
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
- For Back-to-College Crowd, Macy's, Target Tap Vid Love
- Google Tips Authorities To Child Porn After Scanning Gmail For Ad Targeting
- The Tide Is Turning. Also Febreze.
- P&G To Shed More Than Half Of Its Brands
- Sharknado 2 By Tweets Or Viewers: Who Wins, And What's The Value?
- Americans 'Deeply Concerned' About Online Privacy...Kinda, Sorta
- MediaPost Weekend - Saturday, Aug. 2, 2014
- P&G To Shed More Than Half Of Its Brands
- GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom
- Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
- Ad Exchanges Unclothed
- Four Near Certainties In Media & Marketing In 2019
- AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too
- Forget CPM - It's Time For Time To Be The New Metric
- Viagra In An Age Of Sarcasm
- Sharknado Eats Twitter -- But So Far, Not the Other Way Around
- Havas Inks Deal With AOL To Use New Programmatic Platform
- Funny Or Die Scores Again With 'Mary Poppins Quits'
- You May Already Have Won!
- Mad Men or Mad Math: The Decline and Rebirth of Online Advertising
- Americans 'Deeply Concerned' About Online Privacy...Kinda, Sorta
- Actually, Teens Love Facebook
- Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
- Merging TW, Fox Would Be A Cable Challenge
