It's not all too difficult to find new insights in the search for improved marketing effectiveness and efficiency. There is still quite a bit of wasteful spending going on, and the dynamic marketplace tends to ensure the continuation of that opportunity. The hard part, though, is translating those insight opportunities into actions that companies (read: people) can actually implement. Tricky. And if that wasn't difficult enough, we're all often challenged to do it with toothpicks, a roll-on antiperspirant, and a pack of bubble gum. Who am I, MacGyver?