Real-Time Daily Editions for June 2014
- Real-Time Daily - Monday, June 16, 2014
- The Other Type Of 'Scale' Favors Buyers
- Agencies, Marketers See Different Benefits In Programmatic
- It's Time For Marketers To Adopt A Programmatic Mindset
- Gift Givers Most Expensive To Reach On Exchanges In May
- Ad Tech Remarketing Specialists: Acquisitions In Review (Where's Oracle?)
- Horizon Media, True[X] Get 'Engaged'
- The Need For An Integrated Approach To Brand Safety, Fraud And Viewability
- Tremor Video Appoints Kochhar Head Of Buy-Side Platforms
- How The Pros Curb Click Fraud
- AppsFlyer For Ad Agencies Rolls Out With Brand Support
- Is The Purchase Funnel A Myth?
- Huddled Masses Names Paci COO
- TubeMogul Names Smith MD Of Australia/NZ, Hunt Heads To NY
- CareerBuilder.com Stands Behind Rubicon
- David Hasselhoff's 'Hoff or Not' Dominates First Day of Cannes
- Reddit Reshaping News Business?
- Real-Time Daily - Friday, June 13, 2014
- WPP's Xaxis Builds New DMP, Uses 'Second-Party' Data As Secret Ingredient
- Real-Time With Bill Lederer On Efficiency, Transparency In Programmatic
- Premium Programmatic Needs A Score For Real-Time Branding
- Programmatic: The Holy Grail Of Media-Buying?
- Rich Media, Interstitials, Video Account For 35% Of Mobile RTB Ads
- RTB Spend In EU Up 15% QoQ, Mobile Up 433% YoY
- Publisher Pricing Fail (in The Open RTB Market): Why Dynamic Pricing Hurts More Than it Helps
- Harmelin Taps TubeMogul For In-House Trading Desk
- Only 3% of Retailers Can Identify the Mobile Shopper
- AdRoll Opens Up Mobile Ad Retargeting On Facebook
- Why Programmatic Can't Kill Click Fraud
- Mounds of Data Let Staples Find Customers Even If They're Not Loyalty Members
- Social Chatter About World Cup Expected To Impact Digital Marketing
- Brands: Relationships (Even Yankees Tickets) Can't Buy Me
- Undertone Acquires Upfront Media
- Discover Discards Orange Bowl, But Live TV Events Continue To Grow
- World Cup To Be A Social Affair
- Your Ad Is Now Viewable, And Your Hamburger Is Now Edible
- Real-Time Daily - Thursday, June 12, 2014
- The RTB 500: What It Is, Why We Created It, How You Should Use It
- Wimbledon To Share Real-Time Video Tourney Highlights
- Comparing Ad Automation To Wall Street Exchanges
- Jivox Releases Cloud-Based Engine For Dynamic Display Ads
- In-Store Shoppers & the Real-Time, Mobile Video Assist
- Millennial Names Theermann EVP
- Google Explores Its Own Beacons, But How Much Here-Ness Do We Want?
- Smarter Remarketer Taps Clark From Oracle
- Canoe Enables Dynamic TV Ads Beyond The Television, Expands To Other Consumer Devices
- Undertone Acquires Upfront Media
- Instant Feedback Gives Yo! Sushi Real-Time Insight
- Coca-Cola Gets It: It's The Data, Stupid
- Real-Time Daily - Wednesday, June 11, 2014
- Easier Said Than Done: Creating A Single Set Of Cross-Platform Metrics
- Forget The Hype -- Real-Time Is About Quicker, Not Instant
- Watch How An Impression Gets Traded In 200 Milliseconds? (It Will Only Take You 135,000 Milliseconds)
- Programmatic Advertising Ready For Its Next Inning
- Digital Radio Consolidation: WideOrbit Acquires Abacast
- Why Is Marketing Tech Like Listening To Miles Davis, Metallica And Phish?
- Clarion Reconnects With Car Culture
- Jacki Kelley Named COO At Bloomberg Media
- How About Now, Is This Real Enough For You?
- Data Quality Is Key To Addressable TV Ad Accountability
- Amobee Gobbles Up Adconion and Kontera
- Real-Time Daily - Tuesday, June 10, 2014
- The Race-To-Balance: Can SSPs Make Demand Flow Up A Waterfall?
- PointRoll To Add Video Viewability Tool
- PubMatic Taps Simeone To Lead 'Programmatic Direct' Initiatives
- The Trade Desk Adds Nielsen OCR For Display, Online Video
- MyBuys Adds Geotargeting To Retargeting Platform
- Marin, Channel Factory Connect Paid Search With YouTube Video Advertising
- DataXu CEO Baker: Industry Will Be 100% Programmatic
- AOL Appoints 2 To Global Agency Dev Team
- Adidas Goes Real-Time With YouTube To 'Own The Moment'
- One In Four European Marketers Have Not Heard Of Programmatic
- Programmatic Video Bought Like TV -- Via CPM
- The Art and Science Of Cross-Device Consumer Engagement
- Data Quality Is Key To Addressable TV Ad Accountability
- Real-Time Daily - Monday, June 9, 2014
- What's 'Programmatic'? (No, Really? Because 25% Of European Marketers Haven't Heard Of It)
- Omnicom's Annalect Unveils New Verification Program
- JiWire Rebrands As NinthDecimal, Partners With TubeMogul To Support Mobile Video
- StickyAds.tv Opens Office In London
- Shopzilla Merges Business Units Under Programmatic Connexity Brand
- Apple's Health, Automated Home Services Intrigue Agencies, Questions Remain
- GroupM Wants Out Of Open Exchanges By 2015
- The Value Of Creative Messaging In Our Real-Time World
- TV Isn't Like RTB -- But That Doesn't Mean It Isn't Evolving
- Time To Dump Big Data
- Real-Time Daily - Friday, June 6, 2014
- A Profile Of The Cross-Device User
- Mobile Programmatic Spend Explodes On AppNexus, Up 500% YoY
- First-Party Data On Rise In Multi-Device World
- Human Demand To Let Others Buy Against Its Mobile Audience Data
- Disrupting The Existing Cross-Media Measurement Paradigm Is The Way Forward
- Yieldbot Raises $18M In Series B Led By SJF Ventures
- Programmatic Direct: Not Just For The Big Guys
- Listerine's World Cup Sponsorship A Social Juggernaut
- Real-Time Daily - Thursday, June 5, 2014
- Procter's Programmatic Gamble
- Google Announces Premium Video Ad Marketplace For Programmatic
- Mindshare's The Loop: Where Wetware (Humans) Meets Software (Machines)
- AppNexus Acquires Viewability Measurement Company Alenty
- New Programmatic Marketing Possibilities
- Run Unveils Mobile Attribution Tech Featuring Verizon Data
- When More Data Is Too Much Data
- Necessity Is The Mother Of New TV Ratings, Seeks To Shed Light On Dark Continent
- Video: How Are We Going To Measure Digital's Fastest-Growing Ad Channel?
- Krux Opens Office In Australia, Taps Gaines From Brandscreen
- Google, Bing, Yahoo Intent-Driven Search Data Comes To Facebook
- Auditors Need To Measure Programmatic
- Real-Time Daily - Wednesday, June 4, 2014
- Is Mass Personalization Too Oxymoronic?
- Comcast Inks Deal With Rubicon To Automate Sales
- Programmatic: More Than RTB
- MediaMath Raises $73.5M, Increases Debt Facility To $105M
- Programmatic Is The Solution, Not The Problem
- Sizmek Adds Weather-Based Targeting Data To Peer39
- Hyperbabble Of The Day
- Criteo Updates Underlying Tech, Claims Conversion Rates Rise 38%
- Digital Video And Programmatic 2.0
- Forensiq Builds Lead, Conversion Fraud Technology, Expands Overseas
- Why Are Ad Tech Stocks Dropping?
- Auditors Need To Measure Programmatic
- Create Better Retail Copy By Using Social Data
- Real-Time Daily - Tuesday, June 3, 2014
- Sell-Side Keeps Pace As Programmatic Buying Methods Multiply
- 'Gay Ad Network' Goes Programmatic, Launches Private Exchange
- Seven Transparency Questions Advertisers Need To Ask Their Agency
- Marin Software Acquires Perfect Audience To Support Ad Retargeting
- Replacing Ink With Pixels Does Not Make Outdoor Digital -- Customer Focus Will
- Yieldex Opens London Office, Hires 2 To Lead EU Operations
- The World Cup Game Plan For Real-Time Marketers
- EyeReturn Marketing Opens Offices In Chicago, LA, NY
- Programmatic In APAC Must 'Localize'
- Super Bowl, 'Breaking Bad' Big Twitter TV-Related Winners
- MediaCom, Clear Channel UK Testing DOOH Automation Platform
- The Five Stages Of Grief: How Marketers Deal With New Digital Ecosystem
